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Orion Telescopes & Binoculars is a prominent American employee-owned, direct-to-consumer retailer specializing in telescopes, binoculars, spotting scopes, astrophotography equipment, and related accessories. Founded in 1975, Orion has built a strong reputation for providing quality optical instruments and gear for amateur astronomers, birdwatchers, and outdoor enthusiasts of all levels, from beginners to advanced hobbyists. They are known for their wide product selection, competitive pricing, comprehensive educational content, and dedicated customer support, aiming to make the wonders of the universe and nature accessible to everyone.
The Watsonville headquarters functions as the company's primary corporate office, main warehouse, global distribution center, and customer support hub. It also houses a retail showroom.
The facility includes a significant warehouse space designed for efficient inventory management and shipping of sensitive optical equipment. A key feature is its on-site retail store, allowing customers to interact with products and receive expert advice directly.
Orion fosters a work environment driven by a shared passion for astronomy and outdoor exploration. As an employee-owned company (ESOP), there's a strong sense of collective ownership, customer focus, and commitment to product knowledge. Many employees are enthusiasts themselves, contributing to a knowledgeable and supportive atmosphere.
The Watsonville headquarters is central to Orion's direct-to-consumer business model, enabling efficient nationwide and international distribution, direct customer engagement, and product development. Its California location places it within a tech-savvy and innovation-friendly environment.
Orion Telescopes & Binoculars primarily operates on a direct-to-consumer model, shipping products from its US headquarters to all 50 US states, US territories, Canada, and many other countries worldwide. They also maintain a network of international dealers and distributors, extending the availability of their telescopes, binoculars, and accessories to astronomy and nature enthusiasts across the globe. Their customer support and educational resources are accessible internationally via their website.
89 Hangar Way
Watsonville
California
USA
No additional office locations available.
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As of April 2025, Orion Telescopes & Binoculars' leadership includes:
Orion Telescopes & Binoculars has been backed by several prominent investors over the years, including:
As a privately held, employee-owned company, Orion Telescopes & Binoculars does not frequently publicize executive changes. No major executive hires or exits have been publicly announced in the last 12 months. Tim Gieseler was appointed President & CEO in December 2021, following an acquisition by an investment group he led.
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While Orion Telescopes & Binoculars does not publicly list a standard email format for its employees, companies of similar size often use formats like [first_initial][last]@[domain].com or [first].[last]@[domain].com. For official communications, customers are typically directed to specific departmental emails (e.g., support@telescope.com) or contact forms on their website.
[first_initial][last]@telescope.com (Common Pattern - Unconfirmed)
Format
jglover@telescope.com (Example based on common pattern)
Example
70%
Success rate
Sky & Telescope Magazine / Orion Telescopes & Binoculars • January 2024
Orion Telescopes & Binoculars' ED66 Carbon Fiber APO Refractor Telescope received the prestigious 'Hot Product for 2024' award from Sky & Telescope Magazine. This accolade recognizes the telescope for its exceptional optical quality, portability, and suitability for both astrophotography and visual astronomy, highlighting Orion's continued innovation in the field....more
Orion Telescopes & Binoculars Blog • November 27, 2023
Orion Telescopes & Binoculars released a comprehensive educational guide on its community blog, designed to help beginners navigate the process of choosing their first telescope. The guide covers various telescope designs, key specifications to consider, and recommendations tailored to different observing interests, underscoring Orion's commitment to supporting amateur astronomers....more
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