Origins
Origins's Overview
Origins, a prominent brand under The Estée Lauder Companies, is globally recognized for its high-performance skincare products derived from natural ingredients. Launched in 1990 by Leonard Lauder, Origins is committed to harnessing the power of plants, earth, and sea, combined with advanced scientific research, to deliver safe and effective beauty solutions. The brand emphasizes environmental responsibility and sustainability in its practices, offering a comprehensive range of products for facial care, body care, makeup, and overall well-being. Origins appeals to consumers seeking nature-infused products that provide visible results while respecting the planet.
Where is Origins's Headquarters?
HQ Function
Serves as the global corporate headquarters for The Estée Lauder Companies, directing worldwide brand management, strategic development, marketing initiatives, financial operations, and global logistics for all its brands, including Origins.
Notable Features:
Located in the prestigious General Motors Building in Midtown Manhattan, offering expansive views of Central Park. The offices are contemporary, designed to foster innovation and collaboration among teams.
Work Culture:
The work culture at The Estée Lauder Companies, which extends to teams dedicated to the Origins brand, is characterized by creativity, innovation, a commitment to diversity and inclusion, and a deep passion for the beauty industry. It blends a rich company heritage with forward-looking global strategies.
HQ Significance:
The New York City headquarters is strategically positioned at the heart of the global beauty and cosmetics industry, facilitating access to top talent, key industry partners, and emerging market trends. It underscores the company's global prestige and operational scale.
Values Reflected in HQ: The headquarters' location, design, and operational ethos mirror core values such as excellence, aspirational luxury, unwavering commitment to quality, and a comprehensive global perspective, all of which are integral to The Estée Lauder Companies and its brands like Origins.
Location:
Origins products are available to consumers in over 25 countries and territories across the globe. The brand leverages the extensive global infrastructure of The Estée Lauder Companies for its distribution, marketing, and sales operations. Key regions for Origins include North America, Europe, and the Asia-Pacific. Globally supported functions include research and development (often centralized or through regional innovation hubs), robust supply chain management, international marketing coordination, and diverse retail operations. These operations span department stores, specialty multi-brand beauty retailers, Origins' own freestanding stores, and rapidly growing e-commerce platforms worldwide.
Street Address:
General Motors Building, 767 Fifth Avenue
City:
New York
State/Province:
NY
Country:
USA
Origins's Global Presence
London, United Kingdom
Address: One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, UK (Estée Lauder UK & Ireland HQ)
Serves as a key hub for European market strategies, adapting global brand initiatives to local consumer preferences and trends within the skincare and cosmetics sector. Essential for brand presence in a major European market.
Paris, France
Address: Estée Lauder Companies, 48 Rue Cambon, 75001 Paris, France (Estée Lauder France Office)
Maintains a strategic presence in a leading global fashion and beauty capital, vital for brand positioning, trend-spotting, and engaging with discerning consumers in France and wider Europe.
Shanghai, China
Address: Estée Lauder (Shanghai) Commercial Co., Ltd., Jing An Kerry Centre, Shanghai, China (Estée Lauder China HQ)
Drives brand expansion and building in the rapidly growing Asia-Pacific beauty market, tailoring products, marketing campaigns, and retail experiences to meet the specific needs of Chinese consumers.
Tokyo, Japan
Address: ELGC K.K. (Estée Lauder Group of Companies), Shinagawa Grand Central Tower, Tokyo, Japan (Estée Lauder Japan Office)
Caters to a highly informed and trend-conscious beauty market, focusing on product innovation, quality, and specific consumer preferences prevalent in Japan.
Buying Intent Signals for Origins
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Origins
As of April 2025, Origins' leadership includes:
Investors of Origins
Origins has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The Estée Lauder Companies has undergone several strategic leadership appointments and transitions over the past year, aimed at fortifying its brand portfolio, enhancing global operations, and driving innovation. These changes reflect the dynamic nature of the global beauty industry and the company's commitment to sustained growth and market leadership.
Departures
New Appointments:
Technology (Tech Stack) used by Origins
Discover the tools Origins uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Origins Email Formats and Examples
The Estée Lauder Companies, the parent organization of Origins, typically utilizes standardized email formats for its corporate employees. Knowing these common patterns can be useful for professional communication. The most frequently observed format involves a combination of the employee's first initial and last name.
Common email formats at The Estée Lauder Companies include [first_initial][last_name]@elcompanies.com (e.g., jsmith@elcompanies.com) or less commonly [first_name].[last_name]@elcompanies.com.
Format
jsmith@elcompanies.com
Example
80%
Success rate
News and media
Origins Press Center (Illustrative) • May 20, 2024
Origins Highlights Progress in Sustainable Packaging in Latest Report
Origins released its annual sustainability update, showcasing significant strides in reducing plastic usage and increasing the use of post-consumer recycled (PCR) materials in its product packaging. The brand reiterated its commitment to achieving 100% recyclable, refillable, reusable, recycled or recoverable packaging by 2025....more
Glossy.co (Illustrative) • March 10, 2024
Origins Taps into Gen Z with New GinZing™ Digital First Campaign
Origins launched a vibrant, digital-first marketing campaign for its popular GinZing™ line, specifically targeting Gen Z consumers. The campaign utilizes TikTok and Instagram influencers to highlight the energizing and brightening benefits of the Vitamin C-infused skincare products....more
Estée Lauder Companies Q2 Earnings Call Transcript • January 15, 2024
Origins Brand Shows Resilience in Skincare Category Amidst Market Shifts
During The Estée Lauder Companies' quarterly earnings discussion, the Origins brand was mentioned for its consistent performance and resilience within the competitive skincare market, particularly noting strong consumer loyalty and successful new product innovations in natural ingredients....more
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