Origami Owl
Origami Owl's Overview
Origami Owl is a social selling company renowned for its unique and customizable jewelry, most notably its signature 'Living Lockets®'. Founded in 2010 by then 14-year-old Bella Weems with the dream of buying a car, the company quickly grew, empowering individuals, known as Designers (formerly Independent Designers or 'Owlettes'), to start their own businesses by selling personalized jewelry that tells a story. Customers can create unique pieces by selecting from a diverse range of lockets, charms, chains, and other accessories. In 2020, Origami Owl joined forces with other brands to create Think Goodness, a collective of brands committed to being a 'Force for Good.' Origami Owl continues its mission of inspiring and empowering people through meaningful jewelry within this larger entity.
Where is Origami Owl's Headquarters?
HQ Function
The headquarters serves as the central operational and strategic hub for Think Goodness, which includes the Origami Owl brand. Functions include corporate management, product design and innovation for jewelry lines, marketing, supply chain management, and comprehensive support for its national network of independent Designers.
Notable Features:
While specific current features of the Think Goodness headquarters are not extensively publicized, such facilities often incorporate creative workspaces, product showrooms, training areas, and distribution capabilities. Origami Owl's original standalone headquarters, known as 'The Nest,' was celebrated for its inspiring and brand-reflective design.
Work Culture:
The work culture, heavily influenced by Origami Owl's founding principles and now part of Think Goodness, emphasizes being a 'Force for Good.' It promotes core values of community, empowerment, entrepreneurship, positivity, and a family-like atmosphere, fostering collaboration and mission-driven work.
HQ Significance:
The Chandler headquarters is pivotal as the nerve center for Origami Owl and the broader Think Goodness collective. It supports a business model that has provided entrepreneurial avenues for thousands and is crucial for the ongoing design, marketing, and distribution of its popular customizable jewelry.
Values Reflected in HQ: The headquarters operations aim to embody the company's core values, such as making a positive impact ('Force for Good'), fostering happiness, supporting entrepreneurial spirit, and maintaining a strong sense of community among corporate staff and its independent Designers.
Location:
Origami Owl primarily focuses its operations and serves customers and its network of independent Designers within the United States and Canada. Key functions supported across these North American markets include e-commerce sales, targeted marketing campaigns, and robust support systems for its sales force. While its core operational footprint is North American, the brand's online presence allows for broader visibility.
Street Address:
410 N Roosevelt Ave
City:
Chandler
State/Province:
AZ
Country:
USA
Origami Owl's Global Presence
N/A - Operations Centralized
Address: N/A
N/A. Distribution for North America is typically managed from or coordinated through the central Arizona facility and logistics partners.
Buying Intent Signals for Origami Owl
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Executive Team of Origami Owl
As of April 2025, Origami Owl' leadership includes:
Investors of Origami Owl
Origami Owl has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Public information regarding specific high-level executive new hires or departures directly tied to the Origami Owl brand or its parent company, Think Goodness, in the last 12 months is limited. The core leadership team, including the founders of Origami Owl, continues to be actively involved in guiding the Think Goodness collective. Major C-suite changes are not frequently publicized for private entities like Think Goodness.
Technology (Tech Stack) used by Origami Owl
Discover the tools Origami Owl uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Origami Owl Email Formats and Examples
As Origami Owl is part of Think Goodness, corporate email communications would likely use the 'thinkgoodness.com' domain. Common professional email formats include patterns like [first].[last]@[domain].com or [first_initial][last]@[domain].com.
[first].[last]@thinkgoodness.com
Format
bella.weems@thinkgoodness.com
Example
70%
Success rate
News and media
Direct Selling News • April 19, 2023
Think Goodness (Home of Origami Owl) Recognized In The 2023 DSN Global 100 List
Think Goodness, the purpose-driven, social selling collective that includes Origami Owl, Willing Beauty, and Intuitiv wellness, was recognized in the Direct Selling News Global 100 list, which acknowledges top revenue-generating direct selling companies worldwide....more
PR Newswire • July 25, 2022
Origami Owl Celebrates Its 10-Year Anniversary (News from 2022 but relevant for brand history)
Origami Owl celebrated its 10-year anniversary, marking a decade of empowering individuals through its customizable jewelry and social selling business model. The company reflected on its journey from a teenager's dream to a nationally recognized brand....more
Direct Selling News • October 1, 2020
Origami Owl, Willing Beauty and CMYK Cosmetics Merge to Form Think Goodness
Origami Owl announced its merger with Willing Beauty (clean skincare) and CMYK Cosmetics (then Pretty Balanced, now Intuitiv) to form a new collective parent company, Think Goodness. This strategic move aimed to create a more diversified and impactful social selling entity....more
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