Origami Logic was a marketing analytics company that provided a platform for enterprises to measure and optimize marketing performance across various channels. Their solution helped global brands unify and analyze siloed marketing data, providing actionable insights to improve campaign effectiveness and ROI. The company was acquired by Intuit in May 2019 to enhance Intuit's QuickBooks ecosystem with data analytics capabilities.
Served as the central hub for company leadership, product development, engineering, sales, marketing, and administrative operations before its acquisition.
Likely featured modern tech office amenities, including open-plan areas and collaborative spaces, typical of Silicon Valley startups. Specific architectural details are not widely publicized.
As a venture-backed startup, Origami Logic fostered a fast-paced, innovative, and collaborative work environment. Employees were encouraged to be data-driven and customer-focused.
The Mountain View headquarters was pivotal for Origami Logic's growth, providing access to talent, venture capital, and a network of tech partners and customers in Silicon Valley during its operational years.
While its physical offices were primarily in the US (Mountain View, CA) and Israel (Tel Aviv), Origami Logic supported a global clientele. Its cloud-based marketing analytics platform was utilized by large multinational brands across various regions, enabling them to manage and analyze marketing data from diverse global campaigns and channels. Sales and customer support functions also catered to an international market before the acquisition by Intuit.
333 W El Camino Real, Suite 230
Mountain View
CA
USA
Address: Aluf Kalman Magen 3, Tel Aviv-Yafo, Israel (pre-acquisition address)
To tap into the vibrant Israeli tech ecosystem for advanced R&D, product innovation, and engineering expertise.
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As of April 2025, Origami Logic' leadership includes:
Origami Logic has been backed by several prominent investors over the years, including:
As Origami Logic was acquired by Intuit in May/June 2019, most significant executive transitions were related to this event, marking the 'exit' for its leadership team from Origami Logic as an independent entity. Specific new executive appointments in the 12 months prior are not prominently documented. Post-acquisition, Origami Logic's executive structure ceased to exist independently.
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Prior to its acquisition by Intuit in 2019, Origami Logic likely used common corporate email formats such as [first_initial][last]@origamilogic.com or [first].[last]@origamilogic.com. These email addresses are no longer active.
[first_initial][last]@origamilogic.com or [first].[last]@origamilogic.com
Format
jdoe@origamilogic.com or jane.doe@origamilogic.com
Example
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Success rate
TechCrunch • May 31, 2019
Intuit announced its acquisition of Origami Logic, a platform for marketing analytics and data management. The deal aimed to integrate Origami Logic's expertise into Intuit's QuickBooks platform to provide deeper insights for small businesses....more
VentureBeat • October 21, 2015
Origami Logic secured $25 million in Series C funding, led by Icon Ventures, with participation from existing investors Accel Partners, Lightspeed Venture Partners, and Viola Ventures. The funding was aimed at accelerating product development and market expansion....more
MarTech Today • May 9, 2017
Origami Logic announced new capabilities within its Marketing Performance Measurement platform, allowing marketers to measure the impact of all marketing signals, including content, ads, and social media activities, in near real-time....more
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