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Orangetheory Fitness
What Does Orangetheory Fitness Do?
Orangetheory Fitness is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. It focuses on heart rate-based interval training, which burns more calories post-workout than traditional exercise. Each 60-minute class, led by a certified coach, incorporates treadmills, rowing machines, and strength training. With real-time performance data monitoring, members can track their progress and are encouraged to reach their personalized fitness goals. Orangetheory has rapidly expanded globally through a franchise model, becoming one of the fastest-growing fitness franchises.
Where Is Orangetheory Fitness's Headquarters?
HQ Function
The headquarters is the global command center for Orangetheory Fitness, overseeing franchise operations, brand strategy, marketing initiatives, workout programming development, technology integration, and corporate support for its worldwide network of studios.
Notable Features:
The facility is a modern corporate office space, likely equipped with state-of-the-art amenities, collaborative workspaces, and potentially model fitness studios for training, research, and development purposes, reflecting the brand's energetic and innovative identity.
Work Culture:
The work culture at Orangetheory Fitness headquarters is often described as dynamic, fast-paced, collaborative, and mission-driven, with a strong emphasis on health, wellness, and supporting the success of its franchisees and members globally. Employees often share a passion for fitness and the brand's community-focused approach.
HQ Significance:
Boca Raton serves as the strategic core for Orangetheory Fitness, from where it drives innovation in fitness technology and workout design, manages its extensive international franchise system, and ensures brand consistency and quality across all studios.
Values Reflected in HQ: The headquarters likely embodies Orangetheory's core values of community, energy, innovation, and a commitment to a science-backed approach to fitness, aiming to inspire employees and visitors alike.
Location:
Orangetheory Fitness has a significant global footprint with studios in over 25 countries. Its global functions, coordinated from the headquarters and supported by regional teams, include international franchise development, global marketing campaigns, standardized coach training and certification, development and dissemination of workout templates, management of proprietary technology platforms (like the OTbeat heart rate monitoring system), and supply chain logistics for studio equipment and branded merchandise.
Street Address:
6000 Broken Sound Parkway NW, Suite 200
City:
Boca Raton
State/Province:
Florida
Country:
USA
Where Else Does Orangetheory Fitness Operate Around the World?
Various Regional Hubs, Global
Address: Specific corporate branch office addresses beyond the HQ are not extensively publicized; support is often managed through regional teams.
To offer localized operational guidance, marketing assistance, and training to franchisees within specific geographic territories, ensuring brand standards, facilitating growth, and supporting the local studio network's success.
Buying Intent Signals for Orangetheory Fitness
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Orangetheory Fitness? Meet the Executive Team
As of April 2025, Orangetheory Fitness' leadership includes:
Who's Investing in Orangetheory Fitness?
Orangetheory Fitness has been backed by several prominent investors over the years, including:
What Leadership Changes Has Orangetheory Fitness Seen Recently?
In the past year, Orangetheory Fitness made a significant leadership appointment with DJ Williams taking the helm as CEO, signaling a continued focus on growth and brand evolution. No major C-level departures were prominently announced during this period.
New Appointments:
What Technology (Tech Stack) Is Used byOrangetheory Fitness?
Discover the tools Orangetheory Fitness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Orangetheory Fitness Email Formats and Examples
Orangetheory Fitness corporate email addresses typically follow a standard format, most commonly using the employee's first name and last name, or first initial and last name.
Common formats include [first].[last]@orangetheory.com or [firstinitial][last]@orangetheory.com
Format
jane.doe@orangetheory.com
Example
85%
Success rate
What's the Latest News About Orangetheory Fitness?
Athletech News • March 7, 2024
Orangetheory Fitness Appoints DJ Williams as New CEO
Orangetheory Fitness has named DJ Williams as its new chief executive officer. Williams, who previously served as president of the franchise brand, steps into the CEO role to lead the company's continued global expansion and innovation in the fitness industry....more
Club Industry • February 20, 2024
Orangetheory Fitness Names New Chief Executive Officer
Orangetheory Fitness announced the appointment of David (DJ) Williams as its new chief executive officer. He is tasked with furthering the brand’s mission and growth trajectory....more
PR Newswire • October 26, 2023
Self Esteem Brands Acquires Orangetheory Fitness Parent Company
Self Esteem Brands (SEB), the parent company of Anytime Fitness, announced its acquisition of Ultimate Fitness Group, LLC, the parent company of Orangetheory Fitness. This move positions SEB as a major player in the franchised fitness and wellness sectors....more
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