Optimizely
Optimizely's Overview
Optimizely empowers businesses to optimize their digital experiences across all customer touchpoints. As a leading Digital Experience Platform (DXP), Optimizely combines powerful A/B testing and experimentation capabilities with robust content management (CMS), e-commerce, and personalization tools. Originally known for its best-in-class experimentation platform, Optimizely expanded significantly after its acquisition by Episerver (which subsequently rebranded as Optimizely). Today, it offers an integrated suite enabling marketers, developers, and product teams to create, test, and deliver seamless, data-driven customer journeys that drive results and unlock digital potential.
Where is Optimizely's Headquarters?
HQ Function
Serves as the central hub for global operations, corporate strategy, executive leadership, finance, marketing, and key sales functions.
Notable Features:
Modern office space within a historic building in a prime Manhattan location, designed to foster collaboration and innovation. Features open work areas, meeting rooms, and amenities typical of a leading tech company.
Work Culture:
Characterized by a data-driven, customer-centric approach. Encourages experimentation, continuous learning, and cross-functional collaboration. Offers flexible work arrangements, reflecting modern tech industry norms.
HQ Significance:
Represents the integration of Optimizely and Episerver, situated in a major global center for technology, finance, and media, facilitating access to talent and clients.
Values Reflected in HQ: The HQ environment aims to reflect Optimizely's values of innovation, customer success, integrity, and inclusivity.
Location:
Optimizely operates globally with key offices and teams across North America, Europe (including the UK and Nordics), and the Asia-Pacific region. This worldwide presence supports a diverse international client base through localized sales, marketing, customer success, professional services, and distributed engineering/R&D functions, enabling round-the-clock support and innovation.
Street Address:
119 5th Ave, 7th Floor
City:
New York
State/Province:
NY
Country:
USA
Optimizely's Global Presence
San Francisco, CA, USA
Address: 631 Howard St, Suite 100, San Francisco, CA 94105
Accessing top tech talent in the Bay Area, serving West Coast US clients, driving innovation in experimentation and core platform features.
Stockholm, Sweden
Address: Regeringsgatan 67, 111 56 Stockholm, Sweden
Leveraging Nordic tech talent, supporting the European customer base, contributing significantly to CMS and commerce platform development.
London, UK
Address: The Heal's Building, 22-25 Torrington Place, London W1T 7HJ, UK
Serving the large UK market and acting as a central point for engagement across the EMEA region.
Nashua, NH, USA
Address: 10 Allds St, Nashua, NH 03060
Maintains an East Coast presence outside of NYC, retaining experienced talent and supporting specific business functions.
Berlin, Germany
Address: Friedrichstraße 68, 10117 Berlin, Germany
Engaging with the significant German-speaking market and leveraging Berlin's status as a growing European tech hub.
Sydney, Australia
Address: Level 11, 1 Margaret Street, Sydney NSW 2000, Australia
Serving clients across Australia, New Zealand, and the wider APAC market.
Buying Intent Signals for Optimizely
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Optimizely
As of April 2025, Optimizely' leadership includes:
Investors of Optimizely
Optimizely has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Optimizely notably strengthened its marketing leadership with the appointment of a new Chief Marketing Officer. No major, widely publicized executive departures were noted during this period.
New Appointments:
Technology (Tech Stack) used by Optimizely
Discover the tools Optimizely uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Optimizely Email Formats and Examples
Optimizely commonly uses the 'first.last' email format for its employees.
[first].[last]@optimizely.com
Format
jane.doe@optimizely.com
Example
85%
Success rate
News and media
Optimizely Blog • May 21, 2024
Optimizely news title: Optimizely Named a Strong Performer in Content Management Systems
Optimizely announced it was named a Strong Performer in The Forrester Wave™: Content Management Systems, Q2 2024 report, highlighting its strengths in content personalization and AI-driven insights....more
Business Wire • February 27, 2024
Optimizely news title: Optimizely Appoints Laura Padilla as Chief Marketing Officer
Optimizely announced the appointment of Laura Padilla as its new Chief Marketing Officer (CMO). Padilla brings over two decades of experience in the technology sector to lead Optimizely's global marketing strategy....more
Optimizely Blog • November 14, 2023
Optimizely news title: Optimizely Unveils Opticon 2023 Product Announcements
During its Opticon 2023 conference, Optimizely announced several product enhancements, including advancements in AI capabilities across its platform, new features for its Experimentation and Content Marketing Platforms, and deeper integrations....more
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