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Optimizely is a leading Digital Experience Platform (DXP) that enables organizations to create, test, and personalize digital experiences. It offers a suite of tools for A/B testing, multivariate testing, feature flagging, server-side experimentation, content management, and e-commerce solutions, helping businesses optimize customer journeys, increase conversions, and drive revenue. The platform combines the strengths of the original Optimizely experimentation capabilities with Episerver's content management and commerce solutions, providing a comprehensive suite for modern digital marketing and product teams.
Serves as the central hub for global operations, strategic decision-making, product development leadership, marketing, sales leadership, and corporate functions for the Digital Experience Platform.
Modern office space in Manhattan's Flatiron District, designed to foster collaboration and innovation. The location offers access to a rich talent pool and proximity to many clients and partners.
Emphasizes innovation, customer-centricity, data-driven decision-making, inclusivity, and collaboration. The environment encourages experimentation and continuous learning, aligning with the company's product offerings and agile methodologies.
The New York HQ positions Optimizely at the heart of a major global business and technology center, facilitating access to talent, partners, and a diverse customer base. It underscores its role as a key player in the digital experience market.
Optimizely supports its global customer base through a network of offices and remote teams spanning North America, Europe, Asia-Pacific, and other key regions. These international locations provide comprehensive sales, marketing, customer support, professional services, engineering, and product development functions, ensuring tailored service, localized expertise, and continuous innovation for clients worldwide.
119 Fifth Avenue, 7th Floor
New York
NY
USA
Address: The Epworth, 25 City Road, London, EC1Y 1AA, UK
Serves as a strategic center for Optimizely's growth in the UK and broader European markets, providing localized support, thought leadership, and expertise to regional customers and partners.
Address: Regeringsgatan 67, Box 7007, SE-103 86 Stockholm, Sweden
Acts as a major R&D and innovation center for Optimizely globally, and supports business development and customer relations in the Nordic region and across Europe.
Address: 10 Tara Boulevard, Nashua, NH 03062, USA
Supports Optimizely's North American operations, contributing to product development, customer service excellence, and providing a base for various corporate functions.
Address: Friedrichstraße 68, 10117 Berlin, Germany
Key office for engaging with and supporting customers in German-speaking Europe, driving adoption of Optimizely's DXP solutions in a significant European market.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Optimizely' leadership includes:
Optimizely has been backed by several prominent investors over the years, including:
Over the past 12-18 months, Optimizely has made strategic appointments to its executive team, particularly strengthening its financial, marketing, and revenue leadership to spearhead its growth and innovation in the Digital Experience Platform market. These changes reflect the company's focus on scaling operations and enhancing market presence.
Discover the tools Optimizely uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Optimizely commonly uses the firstname.lastname@optimizely.com email format for its employees. Variations such as first_initiallastname@optimizely.com might also be in use, though less frequently. These formats are typical for professional communication within the tech industry.
firstname.lastname@optimizely.com
Format
jane.doe@optimizely.com
Example
85%
Success rate
Optimizely Press Room • May 21, 2024
Optimizely announced Optimizely One, its new unified, AI-powered operating system for marketers. This platform integrates all Optimizely applications, data, and AI capabilities to streamline marketing workflows and enhance personalization and experimentation across the customer lifecycle....more
Optimizely Press Room • March 5, 2024
Optimizely announced its recognition as a Leader in the 2024 Gartner Magic Quadrant for Content Marketing Platforms. This marks the seventh consecutive time Optimizely (via its Welcome CMP acquisition) has been named a Leader, highlighting its strength in content ideation, planning, and performance analytics....more
Optimizely Press Room • July 18, 2023
Optimizely secured a significant new equity investment from Silver Lake, a global leader in technology investing. This investment aims to accelerate Optimizely's growth, drive product innovation, and expand its market leadership in the digital experience (DXP) space. Insight Partners remains the majority shareholder....more
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