What Does Optimizely Do?

Total employees1550
HeadquartersNew York
Founded

Optimizely is a leading Digital Experience Platform (DXP) that enables organizations to create, test, and personalize digital experiences. It offers a suite of tools for A/B testing, multivariate testing, feature flagging, server-side experimentation, content management, and e-commerce solutions, helping businesses optimize customer journeys, increase conversions, and drive revenue. The platform combines the strengths of the original Optimizely experimentation capabilities with Episerver's content management and commerce solutions, providing a comprehensive suite for modern digital marketing and product teams.

Where Is Optimizely's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic decision-making, product development leadership, marketing, sales leadership, and corporate functions for the Digital Experience Platform.

Notable Features:

Modern office space in Manhattan's Flatiron District, designed to foster collaboration and innovation. The location offers access to a rich talent pool and proximity to many clients and partners.

Work Culture:

Emphasizes innovation, customer-centricity, data-driven decision-making, inclusivity, and collaboration. The environment encourages experimentation and continuous learning, aligning with the company's product offerings and agile methodologies.

HQ Significance:

The New York HQ positions Optimizely at the heart of a major global business and technology center, facilitating access to talent, partners, and a diverse customer base. It underscores its role as a key player in the digital experience market.

Values Reflected in HQ: The headquarters' location and design reflect Optimizely's values of innovation, ambition, customer focus, transparency, and a forward-thinking approach to digital experiences.

Location:

Optimizely supports its global customer base through a network of offices and remote teams spanning North America, Europe, Asia-Pacific, and other key regions. These international locations provide comprehensive sales, marketing, customer support, professional services, engineering, and product development functions, ensuring tailored service, localized expertise, and continuous innovation for clients worldwide.

Street Address:

119 Fifth Avenue, 7th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Optimizely Operate Around the World?

London, United Kingdom

Address: The Epworth, 25 City Road, London, EC1Y 1AA, UK

Serves as a strategic center for Optimizely's growth in the UK and broader European markets, providing localized support, thought leadership, and expertise to regional customers and partners.

Stockholm, Sweden

Address: Regeringsgatan 67, Box 7007, SE-103 86 Stockholm, Sweden

Acts as a major R&D and innovation center for Optimizely globally, and supports business development and customer relations in the Nordic region and across Europe.

Nashua, New Hampshire, USA

Address: 10 Tara Boulevard, Nashua, NH 03062, USA

Supports Optimizely's North American operations, contributing to product development, customer service excellence, and providing a base for various corporate functions.

Berlin, Germany

Address: Friedrichstraße 68, 10117 Berlin, Germany

Key office for engaging with and supporting customers in German-speaking Europe, driving adoption of Optimizely's DXP solutions in a significant European market.

Buying Intent Signals for Optimizely

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Optimizely? Meet the Executive Team

As of April 2025, Optimizely' leadership includes:

Alex Atzberger - Chief Executive Officer
Laura Ryan - Chief Financial Officer
Justin Anovick - Chief Product Officer
Aniel Sud - Chief Technology Officer
Eric Anderson - Chief Marketing Officer
Sebastiaan de Jong - Chief Revenue Officer
Chad Wolf - Chief Customer Officer
Sue Spivey - Chief People Officer

Who's Investing in Optimizely?

Optimizely has been backed by several prominent investors over the years, including:

Insight Partners (Majority Shareholder)
Silver Lake

What Leadership Changes Has Optimizely Seen Recently?

Hire3
Exits1

Over the past 12-18 months, Optimizely has made strategic appointments to its executive team, particularly strengthening its financial, marketing, and revenue leadership to spearhead its growth and innovation in the Digital Experience Platform market. These changes reflect the company's focus on scaling operations and enhancing market presence.

Departures

Kirsten Allegri Williams, Kirsten Allegri Williams departed from her role as Chief Marketing Officer.

New Appointments:

Laura Ryan, Laura Ryan was appointed as Optimizely's new Chief Financial Officer.
Eric Anderson, Eric Anderson was appointed as the new Chief Marketing Officer.
Sebastiaan de Jong, Sebastiaan de Jong joined Optimizely as its new Chief Revenue Officer.

What Technology (Tech Stack) Is Used byOptimizely?

Discover the tools Optimizely uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Optimizely Email Formats and Examples

Optimizely commonly uses the firstname.lastname@optimizely.com email format for its employees. Variations such as first_initiallastname@optimizely.com might also be in use, though less frequently. These formats are typical for professional communication within the tech industry.

firstname.lastname@optimizely.com

Format

jane.doe@optimizely.com

Example

85%

Success rate

What's the Latest News About Optimizely?

Optimizely Press RoomMay 21, 2024

Optimizely One Offers Marketers the Next Generation of Experimentation and Personalization with New AI Capabilities

Optimizely announced Optimizely One, its new unified, AI-powered operating system for marketers. This platform integrates all Optimizely applications, data, and AI capabilities to streamline marketing workflows and enhance personalization and experimentation across the customer lifecycle....more

Optimizely Press RoomMarch 5, 2024

Optimizely Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms for Seventh Consecutive Time

Optimizely announced its recognition as a Leader in the 2024 Gartner Magic Quadrant for Content Marketing Platforms. This marks the seventh consecutive time Optimizely (via its Welcome CMP acquisition) has been named a Leader, highlighting its strength in content ideation, planning, and performance analytics....more

Optimizely Press RoomJuly 18, 2023

Optimizely Announces Significant New Investment from Silver Lake

Optimizely secured a significant new equity investment from Silver Lake, a global leader in technology investing. This investment aims to accelerate Optimizely's growth, drive product innovation, and expand its market leadership in the digital experience (DXP) space. Insight Partners remains the majority shareholder....more

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