What Does Opteo Do?

Total employees33
HeadquartersLondon
Founded2013

Opteo is an award-winning PPC management software designed to help Google Ads managers save time, automate tedious tasks, and improve campaign performance. It provides intelligent suggestions, one-click optimizations, and robust reporting tools, catering to digital marketing agencies and in-house PPC professionals globally. Opteo focuses on enhancing efficiency and driving better results from Google Ads investments through data-driven insights and automation.

Where Is Opteo's Headquarters?

HQ Function

Serves as the company's official registered office for administrative, legal, and strategic oversight. Day-to-day operations, including development and customer support, are likely distributed, leveraging a flexible and potentially remote workforce typical of modern SaaS companies.

Notable Features:

The Covent Garden address provides a prestigious Central London registered location. Emphasis is generally on Opteo's digital platform and services rather than specific physical office amenities.

Work Culture:

Opteo likely fosters a dynamic, agile, and innovative tech company culture. There's a probable emphasis on remote work flexibility, collaboration, data-driven decision-making, and a strong focus on customer success and product excellence in the PPC automation space.

HQ Significance:

Having a London base places Opteo within a leading global financial and technological hub, offering access to a rich talent pool, investment opportunities, and a vibrant digital marketing ecosystem. It also provides a strong foundation for serving its international clientele.

Values Reflected in HQ: The choice of a registered office in a prime location, combined with a likely distributed operational model, reflects values such as efficiency, agility, global reach, and a focus on digital-first operations rather than extensive physical infrastructure.

Location:

Opteo serves a worldwide client base of digital marketing agencies and PPC professionals through its cloud-based SaaS platform. While its headquarters is in the UK, its services are accessible globally. Key functions such as customer support, sales, marketing, and product development are designed to cater to an international audience, often supported by a distributed team operating across various time zones to ensure comprehensive coverage and service.

Street Address:

71-75 Shelton Street, Covent Garden

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Opteo Operate Around the World?

Bury, Greater Manchester, United Kingdom

Address: Potentially Europa House, Barcroft Street, Bury, BL9 5BT (or team integrated from this region following PPC Protect acquisition)

Leverages the tech talent pool in the North West England, particularly supporting Opteo's advanced capabilities in ad fraud prevention and product development in this domain. Many team members may also work remotely as part of Opteo's distributed workforce model.

Buying Intent Signals for Opteo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Opteo? Meet the Executive Team

As of April 2025, Opteo' leadership includes:

Charles D'Oyly - Co-founder & CEO
Tom de Gruchy - Co-founder & CPO
Ben Childs - CTO

Who's Investing in Opteo?

Opteo has been backed by several prominent investors over the years, including:

Episode 1 Ventures
Connect Ventures

What Leadership Changes Has Opteo Seen Recently?

Hire1
Exits0

In the past 12 months, Opteo's notable executive-level activity included the integration of leadership from acquired companies. Specifically, following the acquisition of TrueClicks, its founder joined Opteo in a key product leadership role. The company has otherwise maintained stability within its core executive team.

New Appointments:

Kees Sjerps, Kees Sjerps, founder of the acquired company TrueClicks, was appointed as Product Lead, Auditing at Opteo, tasked with integrating and advancing auditing capabilities within the Opteo suite.

What Technology (Tech Stack) Is Used byOpteo?

Discover the tools Opteo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Opteo Email Formats and Examples

Opteo likely uses standard email formats common among technology companies. Based on publicly available information and common industry patterns, the primary format appears to be [first_name]@opteo.com. Other variations might exist but this is the most frequently observed.

[first]@opteo.com

Format

charles@opteo.com

Example

85%

Success rate

What's the Latest News About Opteo?

Search Engine LandJanuary 10, 2024

Opteo Acquires TrueClicks to Enhance PPC Auditing Capabilities

Opteo, a leading PPC management software provider, announced its acquisition of TrueClicks, an advanced PPC auditing and monitoring tool. This strategic move aims to integrate TrueClicks' sophisticated auditing features into Opteo's platform, offering users more comprehensive insights to improve Google Ads campaign performance and compliance....more

Opteo BlogJune 28, 2023

Opteo Expands Reach by Joining the Shopify App Store

Opteo announced its official app listing on the Shopify App Store, making its PPC optimization tools more accessible to e-commerce businesses using Shopify. This integration allows Shopify merchants to easily connect their Google Ads accounts and leverage Opteo's features to improve ad spend efficiency and campaign results....more

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