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Opendorse is the leading athlete marketing platform, pioneering the Name, Image, and Likeness (NIL) industry. It provides a comprehensive suite of tools and services for athletes to understand, build, and monetize their brand value. Opendorse connects athletes with brands for endorsement deals, helps them publish social media content, and ensures compliance with NIL regulations. The platform serves thousands of athletes, sports organizations, and brands, empowering them to succeed in the new era of athlete marketing.
The Lincoln headquarters serves as the primary center for Opendorse's global operations, including product innovation, software engineering, sales, marketing, customer success, and corporate leadership.
Located in a redeveloped historic area, the office boasts a modern, open-plan design encouraging collaboration, with state-of-the-art technology and amenities reflecting its dynamic tech-company nature.
Opendorse cultivates a fast-paced, collaborative, and results-driven work environment. The culture is deeply connected to the sports world, with a strong emphasis on innovation, teamwork, and empowering athletes.
As the birthplace and central nerve center of Opendorse, the Lincoln HQ is pivotal to its strategic vision, product development, and company culture, benefiting from local university talent and a supportive Midwestern tech ecosystem.
While Opendorse's physical headquarters are in the United States, its platform and services are utilized by athletes, educational institutions, and brands globally. The technology facilitates NIL activities for international athletes and enables brands to launch campaigns with talent worldwide, transcending geographical boundaries for marketing and endorsement opportunities.
1201 O St, Suite 101
Lincoln
NE
USA
Address: Strategic presence; specific office address not publicly listed for general inquiries. Operations are largely remote or travel-based for this region.
To directly engage with national and global brands, major advertising agencies, professional sports leagues, and media companies predominantly located in the New York metropolitan area and the East Coast.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Opendorse' leadership includes:
Opendorse has been backed by several prominent investors over the years, including:
Opendorse maintains a stable core executive team. No major C-suite hires or departures have been publicly announced in the past 12 months. The company continues to grow, with potential expansions in leadership roles below the executive level to support strategic initiatives.
Discover the tools Opendorse uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Opendorse likely utilizes standard corporate email address formats. Common patterns include combining the first name and last name, or first initial and last name, with the company domain.
first.last@opendorse.com
Format
blake.lawrence@opendorse.com
Example
85%
Success rate
Opendorse Blog • March 20, 2024
Opendorse released its NIL Hot Brands list for the 2024 NCAA Men's and Women's Basketball Tournaments, identifying brands most actively partnering with college athletes for marketing campaigns during the championship events. The report offers insights into brand strategies and current NIL activation trends in collegiate sports....more
Sports Business Journal • March 7, 2024
Data from Opendorse indicates a substantial increase in Name, Image, and Likeness (NIL) deals for female college athletes. The findings highlight growth in both the quantity and value of these partnerships, signaling expanding opportunities for women in the collegiate sports marketing arena....more
Opendorse Press • August 1, 2023
The National Association of Intercollegiate Athletics (NAIA) announced a strategic partnership with Opendorse. This collaboration will equip NAIA member institutions and their student-athletes with comprehensive NIL education, disclosure tools, and marketing resources to navigate and maximize NIL opportunities effectively....more
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