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Opel
What Does Opel Do?
Opel Automobile GmbH is a German automobile manufacturer that has been part of the Stellantis group since January 2021. Founded by Adam Opel in 1862 in Rüsselsheim am Main, Germany, the company initially produced sewing machines, then bicycles, before transitioning to automobiles in 1899. Opel is known for its innovative and accessible vehicles, with a strong presence primarily in Europe. The brand is currently undergoing a significant electrification strategy, aiming to offer a fully electric version of every model by 2024 and become a fully electric brand in Europe by 2028.
Where Is Opel's Headquarters?
HQ Function
Serves as the global headquarters, housing central management, design, engineering, research and development, and administrative functions for Opel.
Notable Features:
The historic Rüsselsheim plant complex, including the Adam Opel Haus (administrative building), modern design and engineering centers, and vehicle manufacturing facilities. The site integrates over a century of industrial heritage with advanced automotive technology.
Work Culture:
A blend of traditional German engineering precision and a forward-looking innovative spirit, influenced by its integration into the global Stellantis network. Emphasis on teamwork, quality, electrification, and adapting to the evolving automotive landscape.
HQ Significance:
The birthplace and historical heart of Opel, representing over 160 years of industrial activity and more than a century of automotive manufacturing and innovation. It is central to Opel's brand identity and its enduring contribution to the automotive industry.
Values Reflected in HQ: German engineering excellence, innovation ('Technik für Alle' - Technology for All), precision, efficiency, and a commitment to quality and accessibility. The site's evolution also reflects adaptability, resilience, and a focus on future mobility solutions.
Location:
Opel primarily operates in Europe, where its vehicles are designed, engineered, manufactured, and sold. Its strongest markets include Germany, the United Kingdom (where its vehicles are sold under the Vauxhall brand), France, Italy, and Spain. As part of Stellantis, Opel is strategically expanding its presence into new international markets beyond Europe, including regions in Asia, the Middle East, Africa, and Latin America. Global functions supported include vehicle development and engineering (centered in Rüsselsheim), manufacturing through a network of plants in Europe, extensive sales and after-sales service networks, and marketing operations tailored to diverse regional consumer needs and preferences.
Street Address:
Bahnhofsplatz 1, 65423 Rüsselsheim am Main, Germany
City:
Rüsselsheim am Main
State/Province:
Hesse
Country:
Germany
Where Else Does Opel Operate Around the World?
Eisenach, Thuringia, Germany
Address: Opelstraße 1, 99817 Eisenach, Germany
Supports Opel's production capacity for the European market, contributing significantly to the regional economy and employment in Thuringia. It's an integral part of Opel's manufacturing footprint in Germany.
Kaiserslautern, Rhineland-Palatinate, Germany
Address: Opelkreisel 1, 67663 Kaiserslautern, Germany
Serves as a critical supplier of automotive components within the Stellantis manufacturing network, specializing in engine and transmission parts, thereby supporting overall vehicle production.
Figueruelas, Zaragoza, Spain
Address: Polígono Entrerríos, Carretera Nacional II, km 331, 50639 Figueruelas, Zaragoza, Spain
Crucial production hub for high-volume Opel models serving numerous European markets, leveraging Spain's established automotive manufacturing capabilities and skilled workforce.
Buying Intent Signals for Opel
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Opel? Meet the Executive Team
As of April 2025, Opel' leadership includes:
Who's Investing in Opel?
Opel has been backed by several prominent investors over the years, including:
What Leadership Changes Has Opel Seen Recently?
Opel Automobile GmbH saw a key leadership change in its marketing division in August 2023 with the appointment of Rebecca Reinermann as Vice President Marketing for Opel/Vauxhall, succeeding Patrick Fourniol. Otherwise, the top executive team has shown stability under CEO Florian Huettl, with changes primarily aligning with broader Stellantis strategic initiatives.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byOpel?
Discover the tools Opel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Opel Email Formats and Examples
Opel Automobile GmbH, as part of Stellantis, generally utilizes standardized corporate email formats. The most common format is likely firstname.lastname@opel.com. Variations might exist for different departments or regional offices. For communications related to its British sister brand, @vauxhall.co.uk is used.
firstname.lastname@opel.com
Format
max.mustermann@opel.com
Example
80%
Success rate
What's the Latest News About Opel?
Opel Pressroom (Stellantis Media) • April 9, 2024
Opel Reveals All-New Frontera: Spacious and Fun New SUV, Also Available as All-Electric Vehicle
Opel unveiled the all-new Frontera, a compact SUV set to replace the Crossland. It will be available with both 48-volt hybrid and all-electric powertrains, emphasizing space, practicality, and Opel's bold design language. The Frontera aims to appeal to families and outdoor enthusiasts....more
Opel Pressroom (Stellantis Media) • February 29, 2024
Opel Teases New Grandland: First Images of Flagship SUV on STLA Medium Platform
Opel released the first images of its upcoming new Grandland SUV. The new generation model will be based on the Stellantis STLA Medium platform, enabling all-electric versions with significant range, alongside hybrid options. It will feature Opel's latest design cues and advanced technology....more
Opel Pressroom (Stellantis Media Germany) • January 17, 2024
Opel Corsa Again Germany's Most Popular Small Car; Corsa Electric Number One in B-Segment BEV
For the third year in a row, the Opel Corsa was Germany's most popular small car in 2023, according to official KBA figures. Furthermore, the Opel Corsa Electric was the best-selling all-electric car in the B-segment (small cars) in Germany, highlighting its success in the EV market....more
Opel Pressroom (Stellantis Media) • September 4, 2023
Opel Experimental: Brand’s Vision for the Future of Personal Mobility at IAA Mobility
Opel presented its 'Experimental' concept car at IAA Mobility 2023 in Munich. The sleek, all-electric crossover showcased Opel's future design direction, focus on aerodynamic efficiency, advanced lighting technology, and a sustainable approach to materials, offering a glimpse into the brand's next generation of vehicles....more
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