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Opcity
What Does Opcity Do?
Opcity was a pioneering real estate technology company founded in 2015, specializing in lead generation, qualification, and real-time distribution to real estate agents. It utilized a combination of data analytics and a U.S.-based human concierge service to vet online leads before connecting them live with suitable agents, significantly boosting conversion rates. In 2018, Opcity was acquired by Move, Inc., the operator of Realtor.com®, for $210 million. Its technology and services have since been integrated into Realtor.com's offerings, most notably as part of the ReadyConnect Concierge℠ (formerly Opcity) program, which continues to provide high-quality, vetted leads to real estate professionals.
Where Is Opcity's Headquarters?
HQ Function
Serves as a major operational hub for Realtor.com's ReadyConnect Concierge℠ program, including lead qualification, customer service, and technology development related to the former Opcity platform.
Notable Features:
Modern office space designed to accommodate a large call center and technology teams, typical of tech companies in Austin. Likely features collaborative workspaces and amenities to support a dynamic workforce.
Work Culture:
Opcity was known for its fast-paced, results-driven, and innovative culture. As part of Realtor.com, this likely blends with a broader corporate environment focused on market leadership, customer success, and data-driven real estate solutions.
HQ Significance:
Austin's vibrant tech scene and talent pool were instrumental in Opcity's growth. The location continues to be significant for Realtor.com's lead generation and agent services operations.
Values Reflected in HQ: Innovation, efficiency, customer-centricity, and data-driven decision making.
Location:
Opcity's services, now integrated into Realtor.com's ReadyConnect Concierge℠, primarily focus on the United States market. Realtor.com also operates in Canada. While News Corp, the ultimate parent company, has a global presence, the direct operational footprint of the Opcity-derived services is North American. Global functions would be indirect, through shared services or technology infrastructure provided by News Corp.
Street Address:
10001 N Mopac Expy, Suite 200
City:
Austin
State/Province:
Texas
Country:
USA
Where Else Does Opcity Operate Around the World?
Santa Clara, California, USA
Address: 3315 Scott Blvd, Santa Clara, CA 95054, USA
Strategic hub for Realtor.com's North American operations, driving innovation and overall business strategy.
Westlake Village, California, USA
Address: 30700 Russell Ranch Rd, Westlake Village, CA 91362, USA
Supports Realtor.com's extensive operations and service delivery, particularly for West Coast markets and national functions.
Vancouver, British Columbia, Canada
Address: 1021 W Hastings St #1500, Vancouver, BC V6E 0C3, Canada
Focuses on the Canadian real estate market and supports Realtor.com's international presence.
Buying Intent Signals for Opcity
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Opcity? Meet the Executive Team
As of April 2025, Opcity' leadership includes:
Who's Investing in Opcity?
Opcity has been backed by several prominent investors over the years, including:
What Leadership Changes Has Opcity Seen Recently?
Realtor.com has experienced key leadership transitions, notably the appointment of a new CEO, as it continues to navigate and innovate within the dynamic real estate technology sector.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byOpcity?
Discover the tools Opcity uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Opcity Email Formats and Examples
Employees of Opcity became part of Realtor.com after the acquisition. Realtor.com, like many large corporations, primarily uses the [first].[last]@realtor.com or [first_initial][last]@realtor.com email format. The former is more common for external communication.
[first].[last]@realtor.com
Format
jane.doe@realtor.com
Example
80%
Success rate
What's the Latest News About Opcity?
Realtor.com News • October 11, 2018
Move, Inc., Operator of Realtor.com®, Completes Acquisition of Opcity
Move, Inc., a subsidiary of News Corp and operator of Realtor.com®, announced it has completed its acquisition of Opcity, a market-leading real estate technology platform that matches qualified home buyers and sellers with real estate professionals in real-time for $210 million....more
Realtor.com News • June 6, 2023
Damian Eales Appointed CEO of Realtor.com®
Move, Inc., operator of Realtor.com®, today announced the appointment of Damian Eales as its new Chief Executive Officer. Mr. Eales, a highly respected real estate and media executive at News Corp, will begin his new role on June 6, 2023....more
Inman News • January 26, 2023
Realtor.com aims to make its concierge service a deal clincher
Realtor.com is refining its ReadyConnect Concierge service (which evolved from Opcity) by focusing on the quality of lead handoffs to agents and improving the overall consumer experience, aiming for higher conversion rates and greater agent satisfaction....more
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