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On That Ass is a direct-to-consumer subscription service specializing in men's boxer shorts. Founded in the Netherlands, the company offers a unique model where customers receive a new, exclusively designed pair of boxer shorts each month. They emphasize bold designs, high-quality materials, and a hassle-free membership experience, often including a free trial pair for new subscribers. The brand has rapidly expanded across Europe, leveraging strong digital marketing and a distinctive brand identity to capture a significant share of the men's underwear market.
Serves as the global operational hub, encompassing design, marketing, customer service, logistics coordination, and strategic planning for its international subscription services.
Likely a modern office space designed to foster creativity and collaboration, reflecting its brand image. Specific architectural details are not widely publicized.
Characterized by a dynamic, fast-paced, and creative environment typical of a rapidly growing e-commerce scale-up. Emphasis on digital innovation, customer satisfaction, and brand engagement.
The central point for managing a multi-national e-commerce operation, crucial for maintaining brand consistency, product quality, and efficient distribution across its various markets.
On That Ass primarily operates as an e-commerce business with a significant global presence focused on shipping its subscription boxer shorts to customers in numerous countries. Their main markets include the Netherlands, Belgium, Germany, France, the United Kingdom, Ireland, Austria, Denmark, and Sweden. Operations are centralized from their Netherlands headquarters, supporting international marketing, customer service, and logistics for these regions.
Het Sterrenbeeld 45
's-Hertogenbosch
North Brabant
Netherlands
No additional office locations available.
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As of April 2025, ON THAT ASS' leadership includes:
ON THAT ASS has been backed by several prominent investors over the years, including:
There have been no widely publicized major executive hires or departures at On That Ass in the last 12 months. The founding team appears to remain in key leadership positions.
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On That Ass likely uses common email formats for their corporate communications. While not publicly confirmed, standard patterns include [first].[last]@onthatass.com or [first_initial][last]@onthatass.com.
[first].[last]@onthatass.com
Format
example.name@onthatass.com
Example
70%
Success rate
Adformatie • 2023-11-22
On That Ass announced its Black Friday campaign, 'The Black Box Friday,' offering special deals and exclusive items to engage customers during the peak shopping season....more
Emerce • 2023-05-17
An interview with On That Ass discussing their brand philosophy, focusing on creating a unique customer experience beyond just the product itself, highlighting their growth and marketing strategies....more
Twinkle Magazine • 2023-03-30
On That Ass reported significant growth, aiming to reach half a million active members. The article discusses their international expansion and success in the subscription market....more
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