What Does ON THAT ASS Do?

Total employees49
Headquarters's-Hertogenbosch
Founded2015

On That Ass is a direct-to-consumer subscription service specializing in men's boxer shorts. Founded in the Netherlands, the company offers a unique model where customers receive a new, exclusively designed pair of boxer shorts each month. They emphasize bold designs, high-quality materials, and a hassle-free membership experience, often including a free trial pair for new subscribers. The brand has rapidly expanded across Europe, leveraging strong digital marketing and a distinctive brand identity to capture a significant share of the men's underwear market.

Where Is ON THAT ASS's Headquarters?

HQ Function

Serves as the global operational hub, encompassing design, marketing, customer service, logistics coordination, and strategic planning for its international subscription services.

Notable Features:

Likely a modern office space designed to foster creativity and collaboration, reflecting its brand image. Specific architectural details are not widely publicized.

Work Culture:

Characterized by a dynamic, fast-paced, and creative environment typical of a rapidly growing e-commerce scale-up. Emphasis on digital innovation, customer satisfaction, and brand engagement.

HQ Significance:

The central point for managing a multi-national e-commerce operation, crucial for maintaining brand consistency, product quality, and efficient distribution across its various markets.

Values Reflected in HQ: The headquarters likely embodies values of innovation, boldness in design, efficiency in operations, and a strong focus on customer experience.

Location:

On That Ass primarily operates as an e-commerce business with a significant global presence focused on shipping its subscription boxer shorts to customers in numerous countries. Their main markets include the Netherlands, Belgium, Germany, France, the United Kingdom, Ireland, Austria, Denmark, and Sweden. Operations are centralized from their Netherlands headquarters, supporting international marketing, customer service, and logistics for these regions.

Street Address:

Het Sterrenbeeld 45

City:

's-Hertogenbosch

State/Province:

North Brabant

Country:

Netherlands

Where Else Does ON THAT ASS Operate Around the World?

No additional office locations available.

Buying Intent Signals for ON THAT ASS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ON THAT ASS? Meet the Executive Team

As of April 2025, ON THAT ASS' leadership includes:

Jordy Spelden - Founder & CEO
Sam Spelden - Founder & Managing Director
Paul Hartering - Co-Founder & CCO

Who's Investing in ON THAT ASS?

ON THAT ASS has been backed by several prominent investors over the years, including:

Primarily privately held/bootstrapped. No major institutional investors or funding rounds are publicly disclosed.

What Leadership Changes Has ON THAT ASS Seen Recently?

Hire0
Exits0

There have been no widely publicized major executive hires or departures at On That Ass in the last 12 months. The founding team appears to remain in key leadership positions.

What Technology (Tech Stack) Is Used byON THAT ASS?

Discover the tools ON THAT ASS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ON THAT ASS Email Formats and Examples

On That Ass likely uses common email formats for their corporate communications. While not publicly confirmed, standard patterns include [first].[last]@onthatass.com or [first_initial][last]@onthatass.com.

[first].[last]@onthatass.com

Format

example.name@onthatass.com

Example

70%

Success rate

What's the Latest News About ON THAT ASS?

Adformatie2023-11-22

On That Ass launches ‘The Black Box Friday’ campaign

On That Ass announced its Black Friday campaign, 'The Black Box Friday,' offering special deals and exclusive items to engage customers during the peak shopping season....more

Emerce2023-05-17

On That Ass: 'We don't just sell underpants, but a total experience'

An interview with On That Ass discussing their brand philosophy, focusing on creating a unique customer experience beyond just the product itself, highlighting their growth and marketing strategies....more

Twinkle Magazine2023-03-30

On That Ass aims for half a million members

On That Ass reported significant growth, aiming to reach half a million active members. The article discusses their international expansion and success in the subscription market....more

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