What Does Once Upon a Farm Do?

Total employees216
HeadquartersBerkeley
Founded2015

Once Upon a Farm is a rapidly growing organic food company dedicated to providing nutritious, convenient, and delicious cold-pressed snacks and meals for babies, toddlers, and young children. Co-founded by actress and philanthropist Jennifer Garner, John Foraker (former CEO of Annie's), Cassandra Curtis, and Ari Raz, the company emphasizes fresh, high-quality, USDA Organic, and Non-GMO Project Verified ingredients. They are a certified B Corporation, highlighting their commitment to social and environmental performance, accountability, and transparency. Their product line includes fruit and veggie blends, dairy-free smoothies, overnight oats, and refrigerated meals, all designed to make healthy eating easier for busy families.

Where Is Once Upon a Farm's Headquarters?

HQ Function

Serves as the primary hub for leadership, product development, marketing, sales, and operational management.

Notable Features:

Located in a city known for its progressive food culture and focus on organic and natural products. The office likely fosters a collaborative and innovative environment, possibly with a test kitchen for product development.

Work Culture:

As a B Corp co-founded by individuals passionate about child nutrition and sustainable practices, the work culture is likely mission-driven, innovative, collaborative, and focused on health, wellness, and making a positive impact. Employees probably share a commitment to quality and transparency.

HQ Significance:

Berkeley is a strategic location, placing the company within a vibrant ecosystem of natural food companies, sustainable businesses, and a talent pool aligned with its mission. It allows easy access to partners and inspiration within the organic food industry.

Values Reflected in HQ: The headquarters' location in Berkeley and its operational focus likely reflect values of innovation, health, sustainability, community engagement, and a commitment to high-quality, organic products.

Location:

Once Upon a Farm primarily operates and distributes its products within the United States. Their focus is on expanding their reach across American retailers and direct-to-consumer channels. While they don't have international offices, their ingredients are sourced globally according to organic and quality standards. Their influence is growing as a leader in the fresh baby and kid food category in the US market.

Street Address:

2120 University Ave, Suite 520

City:

Berkeley

State/Province:

CA

Country:

USA

Where Else Does Once Upon a Farm Operate Around the World?

N/A - Operations Primarily Centralized

Address: N/A

Focus is on leveraging their Berkeley HQ for core operations and utilizing a distributed network for production and logistics to serve the national market.

Buying Intent Signals for Once Upon a Farm

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Once Upon a Farm? Meet the Executive Team

As of April 2025, Once Upon a Farm' leadership includes:

John Foraker - Co-Founder & CEO
Jennifer Garner - Co-Founder & Chief Brand Officer
Cassandra Curtis - Co-Founder & Chief Innovation Officer
Ari Raz - Co-Founder & President
Larry Schiocchet - Chief Financial Officer
Debarshi Sengupta - Chief Operating Officer
Katie Marston - Chief Marketing Officer

Who's Investing in Once Upon a Farm?

Once Upon a Farm has been backed by several prominent investors over the years, including:

CAVU Venture Partners
S2G Ventures (S2G)
Cambridge SPG
Beechwood Capital
CircleUp Growth Partners
Harbinger Ventures
White Star Capital

What Leadership Changes Has Once Upon a Farm Seen Recently?

Hire0
Exits0

Once Upon a Farm has maintained a relatively stable core executive team. Any recent changes would likely be focused on scaling operations or specific functional areas. As a private company, detailed executive shuffles are not always broadly publicized unless very significant.

What Technology (Tech Stack) Is Used byOnce Upon a Farm?

Discover the tools Once Upon a Farm uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Once Upon a Farm Email Formats and Examples

Once Upon a Farm likely uses standard professional email formats common for companies of its size. The most common pattern observed is [first_initial][last] or [first].[last] @onceuponafarmorganics.com.

[firstinitial][last]@onceuponafarmorganics.com

Format

jdoe@onceuponafarmorganics.com

Example

80%

Success rate

What's the Latest News About Once Upon a Farm?

Food Business NewsMarch 5, 2024

Once Upon a Farm enters new categories

Once Upon a Farm is expanding its product offerings with new A2/A2 grass-fed whole milk shakes and fiber and protein-packed smoothie blends. These new lines aim to provide nutritious options for older children, moving beyond their traditional baby and toddler food focus....more

PR NewswireOctober 17, 2023

Once Upon A Farm® And LaFleur Announce First-Ever National Partnership With A Professional Women's Sports League

Once Upon A Farm® announced a partnership with LaFleur, the official outfitter of Athletes Unlimited, marking the first national partnership for the company with a professional women's sports league. This collaboration aims to support female athletes and promote healthy lifestyles....more

NOSHJanuary 24, 2023

Once Upon a Farm Cuts Workforce as Part of Restructuring Effort

Once Upon a Farm reduced its workforce by 17%, affecting 28 employees, as part of a restructuring effort to optimize operations and achieve profitability amidst challenging economic conditions. The company stated the move was to ensure long-term sustainable growth....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Once Upon a Farm, are just a search away.