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Once Upon a Farm is a rapidly growing organic food company dedicated to providing nutritious, convenient, and delicious cold-pressed snacks and meals for babies, toddlers, and young children. Co-founded by actress and philanthropist Jennifer Garner, John Foraker (former CEO of Annie's), Cassandra Curtis, and Ari Raz, the company emphasizes fresh, high-quality, USDA Organic, and Non-GMO Project Verified ingredients. They are a certified B Corporation, highlighting their commitment to social and environmental performance, accountability, and transparency. Their product line includes fruit and veggie blends, dairy-free smoothies, overnight oats, and refrigerated meals, all designed to make healthy eating easier for busy families.
Serves as the primary hub for leadership, product development, marketing, sales, and operational management.
Located in a city known for its progressive food culture and focus on organic and natural products. The office likely fosters a collaborative and innovative environment, possibly with a test kitchen for product development.
As a B Corp co-founded by individuals passionate about child nutrition and sustainable practices, the work culture is likely mission-driven, innovative, collaborative, and focused on health, wellness, and making a positive impact. Employees probably share a commitment to quality and transparency.
Berkeley is a strategic location, placing the company within a vibrant ecosystem of natural food companies, sustainable businesses, and a talent pool aligned with its mission. It allows easy access to partners and inspiration within the organic food industry.
Once Upon a Farm primarily operates and distributes its products within the United States. Their focus is on expanding their reach across American retailers and direct-to-consumer channels. While they don't have international offices, their ingredients are sourced globally according to organic and quality standards. Their influence is growing as a leader in the fresh baby and kid food category in the US market.
2120 University Ave, Suite 520
Berkeley
CA
USA
Address: N/A
Focus is on leveraging their Berkeley HQ for core operations and utilizing a distributed network for production and logistics to serve the national market.
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As of April 2025, Once Upon a Farm' leadership includes:
Once Upon a Farm has been backed by several prominent investors over the years, including:
Once Upon a Farm has maintained a relatively stable core executive team. Any recent changes would likely be focused on scaling operations or specific functional areas. As a private company, detailed executive shuffles are not always broadly publicized unless very significant.
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Once Upon a Farm likely uses standard professional email formats common for companies of its size. The most common pattern observed is [first_initial][last] or [first].[last] @onceuponafarmorganics.com.
[firstinitial][last]@onceuponafarmorganics.com
Format
jdoe@onceuponafarmorganics.com
Example
80%
Success rate
Food Business News • March 5, 2024
Once Upon a Farm is expanding its product offerings with new A2/A2 grass-fed whole milk shakes and fiber and protein-packed smoothie blends. These new lines aim to provide nutritious options for older children, moving beyond their traditional baby and toddler food focus....more
PR Newswire • October 17, 2023
Once Upon A Farm® announced a partnership with LaFleur, the official outfitter of Athletes Unlimited, marking the first national partnership for the company with a professional women's sports league. This collaboration aims to support female athletes and promote healthy lifestyles....more
NOSH • January 24, 2023
Once Upon a Farm reduced its workforce by 17%, affecting 28 employees, as part of a restructuring effort to optimize operations and achieve profitability amidst challenging economic conditions. The company stated the move was to ensure long-term sustainable growth....more
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