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Omroep MAX is a Dutch public broadcasting association, part of the Nederlandse Publieke Omroep (NPO) system. Founded in 2002 and first broadcasting in September 2005, Omroep MAX specifically targets the 50+ age demographic. It aims to provide high-quality, informative, and entertaining content through television, radio, and online platforms, reflecting the interests and lifestyles of older adults in the Netherlands. Key programming themes include health, culture, nostalgia, consumer affairs, and human-interest stories. The broadcaster is known for its reliable and accessible approach, fostering a sense of community among its viewers and listeners.
Serves as the central hub for all creative, production, and administrative operations of Omroep MAX, dedicated to producing and broadcasting television, radio, and online content for the 50+ demographic in the Netherlands.
Located within the Media Park in Hilversum, the heart of the Dutch media industry. Utilizes Studio 23, a well-equipped professional broadcasting studio for many of its productions.
A mission-driven and creative environment focused on producing high-quality, reliable, and engaging content for its target audience. Emphasis on teamwork, respect for the older demographic, and a professional yet approachable atmosphere.
Crucial for the Dutch public broadcasting system, specifically catering to the needs and interests of the aging population, ensuring their representation and voice in national media.
Omroep MAX primarily focuses its operations and broadcasting within the Netherlands, serving the Dutch public. Its global presence is mainly through the availability of some of its content online, which can be accessed internationally, and potential international sales or co-productions of its formats. It does not maintain significant physical office locations outside the Netherlands for broadcasting purposes.
Sumatralaan 49 (Studio 23), Media Park
Hilversum
North Holland
Netherlands
No additional office locations available.
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As of April 2025, Omroep MAX' leadership includes:
Omroep MAX has been backed by several prominent investors over the years, including:
In the past year, Omroep MAX saw a key change in its media leadership with the departure of its Business Director and the appointment of an interim Media Director.
Discover the tools Omroep MAX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Omroep MAX's specific email format is not publicly disclosed. However, common formats for Dutch organizations include [firstname].[lastname]@[domain] or [initial].[lastname]@[domain]. For example, for an employee named Jan Jansen at Omroep MAX, a possible email could be jan.jansen@omroepmax.nl.
[firstname].[lastname]@omroepmax.nl or [finitial][lastname]@omroepmax.nl
Format
voorbeeld.naam@omroepmax.nl
Example
70%
Success rate
Broadcast Magazine • May 23, 2024
Omroep MAX is strategically moving some of its successful radio programs, including 'Ron Wacht Op De Nacht' and 'Musical Moods', from NPO Radio 2 and NPO Radio 4 to NPO Radio 5. This move aims to consolidate its radio offerings for its target audience on the channel specifically designated for older listeners, effective from September 2024....more
MAX Vandaag (Omroep MAX's own news platform) • May 15, 2024
The popular children's game show 'De Droomshow,' which originally aired in the 90s, is making a comeback on Omroep MAX with new episodes. This revival caters to nostalgia and aims to bring intergenerational viewing, hosted by a new presenter, Lisa Wade....more
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