What Does Omroep MAX Do?

Total employees250
HeadquartersHilversum
FoundedN/A

Omroep MAX is a Dutch public broadcasting association, part of the Nederlandse Publieke Omroep (NPO) system. Founded in 2002 and first broadcasting in September 2005, Omroep MAX specifically targets the 50+ age demographic. It aims to provide high-quality, informative, and entertaining content through television, radio, and online platforms, reflecting the interests and lifestyles of older adults in the Netherlands. Key programming themes include health, culture, nostalgia, consumer affairs, and human-interest stories. The broadcaster is known for its reliable and accessible approach, fostering a sense of community among its viewers and listeners.

Where Is Omroep MAX's Headquarters?

HQ Function

Serves as the central hub for all creative, production, and administrative operations of Omroep MAX, dedicated to producing and broadcasting television, radio, and online content for the 50+ demographic in the Netherlands.

Notable Features:

Located within the Media Park in Hilversum, the heart of the Dutch media industry. Utilizes Studio 23, a well-equipped professional broadcasting studio for many of its productions.

Work Culture:

A mission-driven and creative environment focused on producing high-quality, reliable, and engaging content for its target audience. Emphasis on teamwork, respect for the older demographic, and a professional yet approachable atmosphere.

HQ Significance:

Crucial for the Dutch public broadcasting system, specifically catering to the needs and interests of the aging population, ensuring their representation and voice in national media.

Values Reflected in HQ: The choice of location in Media Park reflects professionalism and deep integration into the national media landscape. The studio facilities and operational standards underscore a commitment to quality, reliability, and service to its specific audience.

Location:

Omroep MAX primarily focuses its operations and broadcasting within the Netherlands, serving the Dutch public. Its global presence is mainly through the availability of some of its content online, which can be accessed internationally, and potential international sales or co-productions of its formats. It does not maintain significant physical office locations outside the Netherlands for broadcasting purposes.

Street Address:

Sumatralaan 49 (Studio 23), Media Park

City:

Hilversum

State/Province:

North Holland

Country:

Netherlands

Where Else Does Omroep MAX Operate Around the World?

No additional office locations available.

Buying Intent Signals for Omroep MAX

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Omroep MAX? Meet the Executive Team

As of April 2025, Omroep MAX' leadership includes:

Jan Slagter - Directeur (Director/CEO)
Peter Adrichem - Media Directeur a.i. (Interim Media Director)

Who's Investing in Omroep MAX?

Omroep MAX has been backed by several prominent investors over the years, including:

Omroep MAX is a public broadcasting association and is not funded by traditional investors. Its funding comes from government allocations via the NPO (Dutch Public Broadcasting system) and membership fees from the public.

What Leadership Changes Has Omroep MAX Seen Recently?

Hire1
Exits1

In the past year, Omroep MAX saw a key change in its media leadership with the departure of its Business Director and the appointment of an interim Media Director.

Departures

Frank Volmer, Frank Volmer departed from his role as Business Director at Omroep MAX after several years with the broadcaster.

New Appointments:

Peter Adrichem, Peter Adrichem, an experienced media professional, took on the role of interim Media Director to oversee MAX's media activities.

What Technology (Tech Stack) Is Used byOmroep MAX?

Discover the tools Omroep MAX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Omroep MAX Email Formats and Examples

Omroep MAX's specific email format is not publicly disclosed. However, common formats for Dutch organizations include [firstname].[lastname]@[domain] or [initial].[lastname]@[domain]. For example, for an employee named Jan Jansen at Omroep MAX, a possible email could be jan.jansen@omroepmax.nl.

[firstname].[lastname]@omroepmax.nl or [finitial][lastname]@omroepmax.nl

Format

voorbeeld.naam@omroepmax.nl

Example

70%

Success rate

What's the Latest News About Omroep MAX?

Broadcast MagazineMay 23, 2024

Omroep MAX news title: MAX verhuist succesvolle radioprogramma’s naar NPO Radio 5 (MAX moves successful radio programs to NPO Radio 5)

Omroep MAX is strategically moving some of its successful radio programs, including 'Ron Wacht Op De Nacht' and 'Musical Moods', from NPO Radio 2 and NPO Radio 4 to NPO Radio 5. This move aims to consolidate its radio offerings for its target audience on the channel specifically designated for older listeners, effective from September 2024....more

MAX Vandaag (Omroep MAX's own news platform)May 15, 2024

Omroep MAX news title: Kijkcijferhit De Droomshow keert terug met nieuwe afleveringen (Ratings hit 'De Droomshow' returns with new episodes)

The popular children's game show 'De Droomshow,' which originally aired in the 90s, is making a comeback on Omroep MAX with new episodes. This revival caters to nostalgia and aims to bring intergenerational viewing, hosted by a new presenter, Lisa Wade....more

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