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OLAPLEX
What Does OLAPLEX Do?
Olaplex Inc. is a science-led, technology-driven beauty company focused on developing and marketing innovative haircare products. Founded in 2014, Olaplex revolutionized the industry with its patented bond-building technology, designed to repair and strengthen damaged hair from the inside out. Originally popular in professional salons, the brand has expanded significantly into direct-to-consumer and retail channels, offering a range of products for various hair concerns. Olaplex is committed to providing high-quality, effective solutions that improve hair health and empower consumers and stylists worldwide.
Where Is OLAPLEX's Headquarters?
HQ Function
Serves as the company's corporate headquarters, housing executive leadership, administrative functions, and a state-of-the-art Research & Development and Innovation Center.
Notable Features:
Features advanced R&D labs for product development and testing, modern office spaces, and collaborative work areas designed to foster innovation.
Work Culture:
Fosters a dynamic, innovative, and science-driven environment, focusing on collaboration between R&D, marketing, and corporate teams. Emphasis on quality, efficacy, and continuous improvement in product development and business operations.
HQ Significance:
Represents Olaplex's commitment to scientific innovation in haircare, providing a dedicated space for research that drives product development and maintains its competitive edge in the beauty industry.
Values Reflected in HQ: Reflects values of innovation, scientific rigor, quality, and future growth by investing in cutting-edge R&D infrastructure and a collaborative workspace designed to attract top talent.
Location:
Olaplex products are sold in over 100 countries worldwide. The company supports its global operations through a multi-channel strategy including professional salons, specialty retail partners (e.g., Sephora, Ulta Beauty), and direct-to-consumer e-commerce. Its global functions include international marketing, sales, supply chain and distribution logistics, regulatory compliance, customer support, and brand management tailored to diverse regional markets and consumer needs.
Street Address:
100 Mathilda Place, Suite 250
City:
Sunnyvale
State/Province:
California
Country:
USA
Where Else Does OLAPLEX Operate Around the World?
London, United Kingdom
Address: Not Publicly Disclosed
To manage and expand Olaplex's presence in the European, Middle Eastern, and African markets, catering to professional salons, retail partners, and direct consumers.
Buying Intent Signals for OLAPLEX
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading OLAPLEX? Meet the Executive Team
As of April 2025, OLAPLEX' leadership includes:
Who's Investing in OLAPLEX?
OLAPLEX has been backed by several prominent investors over the years, including:
What Leadership Changes Has OLAPLEX Seen Recently?
Olaplex has undergone significant leadership transitions in the past 12-18 months, notably with the appointment of Amanda Baldwin as CEO in late 2023, Eric Tiziani as CFO in mid-2023, and Christine Dagousset as COO in mid-2023. These appointments followed the departures of the previous CEO and COO.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byOLAPLEX?
Discover the tools OLAPLEX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
OLAPLEX Email Formats and Examples
Olaplex Inc. likely utilizes standard corporate email address formats. Common patterns include [first_initial][last]@[companydomain.com] or [first].[last]@[companydomain.com]. For official communications, it's best to use contact forms on their website or verified professional networking contacts.
[first_initial][last]@olaplex.com (e.g., jdoe@olaplex.com) and [first].[last]@olaplex.com (e.g., jane.doe@olaplex.com) are common formats.
Format
abaldwin@olaplex.com (example, based on Amanda Baldwin, CEO, using a common format)
Example
85%
Success rate
What's the Latest News About OLAPLEX?
Yahoo Finance / Business Wire • May 9, 2024
Olaplex Inc. news title: Olaplex Holdings, Inc. Reports First Quarter 2024 Financial Results
Olaplex announced its financial results for the first quarter ended March 31, 2024, reporting net sales of $98.9 million. The company also discussed progress on its business transformation initiatives under new CEO Amanda Baldwin, aiming to stabilize and reignite growth....more
PR Newswire / Olaplex Inc. • October 12, 2023
Olaplex Inc. news title: Olaplex Appoints Amanda Baldwin as Chief Executive Officer
Olaplex Holdings, Inc. announced the appointment of Amanda Baldwin as its new Chief Executive Officer, effective early 2024 (officially started Dec 2023). This move is intended to lead the company's next phase of growth and brand evolution....more
Global Cosmetics News / Olaplex Inc. • March 28, 2023
Olaplex Inc. news title: Olaplex Opens New State-of-the-Art R&D and Innovation Center in Sunnyvale, California
Olaplex announced the opening of its new R&D and innovation center in Sunnyvale, California. This facility, which also serves as its corporate headquarters, is designed to significantly bolster its product development capabilities and scientific research in haircare....more
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