What Does Okendo Do?

Total employees130
HeadquartersSurry Hills
Founded2016

Okendo is a customer marketing platform trusted by over 7,000 fast-growing Shopify and Shopify Plus brands. It provides a suite of tools for collecting and showcasing high-impact customer-generated content including product ratings and reviews, customer photos and videos, and Q&A. This user-generated content (UGC) helps brands build social proof, enhance customer trust, increase conversion rates, and ultimately drive more sales. Okendo focuses on enabling authentic customer experiences and leveraging the voice of the customer to strengthen brand credibility and community.

Where Is Okendo's Headquarters?

HQ Function

Global operations, primary product development, engineering leadership, and regional sales and support for the APAC market.

Notable Features:

Modern office space located in Surry Hills, a vibrant tech and creative precinct in Sydney, designed to foster collaboration and innovation.

Work Culture:

Okendo fosters a customer-obsessed, collaborative, and innovative work culture. It emphasizes ownership, continuous learning, and a 'win as a team' mentality, supporting remote-first flexibility with engaging office hubs for team members.

HQ Significance:

Serves as Okendo's founding location and a key center for its global strategy, engineering leadership, and product innovation. It anchors its presence in the APAC tech ecosystem and drives the core development of its platform.

Values Reflected in HQ: The HQ environment aims to reflect Okendo's core values of customer obsession, ownership, bias for action, and winning as a team, by providing a space conducive to innovation, deep work, and collaboration.

Location:

Okendo supports thousands of e-commerce brands globally, with primary physical office hubs in Sydney, Australia (serving APAC and global functions) and Austin, Texas (serving North America). Their platform and customer support services are designed for a global clientele, particularly strong in English-speaking markets. Okendo also embraces a remote-first work culture, allowing for a distributed team presence across various countries, enhancing their global reach and support capabilities.

Street Address:

Level 2/116-122 Kippax St

City:

Surry Hills

State/Province:

New South Wales

Country:

Australia

Where Else Does Okendo Operate Around the World?

Austin, Texas, USA

Address: 801 Barton Springs Rd, Austin, TX 78704, USA (Example address, typically within tech co-working spaces or dedicated offices in the Austin tech corridor)

To spearhead growth, provide dedicated support to Okendo's rapidly expanding customer base in North America, and tap into the rich talent pool in one of the USA's premier tech hubs.

Buying Intent Signals for Okendo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Okendo? Meet the Executive Team

As of April 2025, Okendo' leadership includes:

Matthew Gifkins - Co-Founder & CEO
Matthew Goodman - Co-Founder & CTO
Hollie Surplice - VP of Marketing
Jaycen Vason - VP of Sales
Ryan Breen - VP of Partnerships
Sam Hauser - VP of Customer Success
Jessica Reeve - VP of People & Culture

Who's Investing in Okendo?

Okendo has been backed by several prominent investors over the years, including:

Index Ventures
Craft Ventures
Hustle Fund
Potts Point Group
Base Case Capital

What Leadership Changes Has Okendo Seen Recently?

Hire1
Exits1

Over the past 12-18 months, Okendo experienced a key leadership transition in its marketing department. Hollie Surplice was promoted to VP of Marketing, following the departure of Rachel Tyers. Other executive roles appear to have remained stable based on publicly available information.

Departures

Rachel Tyers, Rachel Tyers concluded her role as VP of Marketing at Okendo, moving to a new opportunity.

New Appointments:

Hollie Surplice, Hollie Surplice was appointed VP of Marketing, an internal promotion recognizing her contributions and leadership within the company.

What Technology (Tech Stack) Is Used byOkendo?

Discover the tools Okendo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Okendo Email Formats and Examples

Okendo likely uses common professional email formats. The most probable formats are 'firstname@okendo.com' or 'first.lastname@okendo.com'. Variations like 'firstinitiallastname@okendo.com' could also be in use.

firstname@okendo.com (e.g., jane@okendo.com) or first.last@okendo.com (e.g., jane.doe@okendo.com)

Format

matthew@okendo.com

Example

75%

Success rate

What's the Latest News About Okendo?

Okendo BlogMarch 5, 2024

Okendo Recognized in G2’s 2024 Best Software Awards

Okendo announced its recognition in G2's 2024 Best Software Awards, highlighting its leadership in categories such as E-Commerce Analytics, Loyalty Management, and User Generated Content, underscoring its strong market position and customer satisfaction....more

PR NewswireOctober 10, 2023

Okendo and Klaviyo Strengthen Partnership to Enhance Personalized Ecommerce Experiences

Okendo and Klaviyo announced an enhanced strategic partnership to provide merchants with more powerful tools for personalized marketing by deeply integrating customer review data and UGC with Klaviyo's marketing automation platform....more

TechCrunchAugust 4, 2021

Okendo Raises $26M Series A Led by Index Ventures for its Customer Review Platform

Okendo secured $26 million in Series A funding, led by Index Ventures with participation from Craft Ventures and Hustle Fund. The investment was aimed at scaling its customer content marketing platform, expanding its team, and accelerating product development for e-commerce brands worldwide....more

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