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Ohra is a well-known Dutch direct insurer, recognized for its customer-centric approach and comprehensive suite of insurance and financial products. Established with a commitment to providing accessible and straightforward solutions, Ohra offers policies covering car, home, health, travel, and liability, as well as financial products such as savings accounts. As a direct writer, Ohra primarily engages with its customers through online channels and by phone, prioritizing efficiency and user-friendliness for policyholders. The company emphasizes clear communication, competitive pricing, and innovative digital services, empowering customers to effectively manage their insurance and financial needs. Ohra is a brand of Nationale-Nederlanden, which is part of NN Group, a major international insurance and asset management company.
Serves as the primary operational center for Ohra, handling customer service, policy administration, claims processing, and marketing for its direct insurance offerings to the Dutch market.
The Arnhem office is a modern facility, part of the larger NN Group infrastructure, designed to support a dynamic work environment focused on digital service delivery and customer interaction.
Ohra fosters a customer-focused, innovative, and agile work culture within its Arnhem operations. Employees are encouraged to be proactive and contribute to simplifying insurance processes for everyday customers, reflecting Ohra's direct-to-consumer model that emphasizes efficiency and digital convenience.
The Arnhem location is pivotal for Ohra's ability to deliver on its promise of direct, accessible, and efficient insurance services to its Dutch customer base. It serves as the nerve center for customer interactions, policy management, and claims processing.
Ohra's operations and services are primarily focused on the Dutch market, catering to customers within the Netherlands. It does not maintain an independent global brand presence. However, Ohra is an integral part of NN Group, a significant international insurance and asset management company with operations across multiple European countries and Japan. Through its affiliation with NN Group, Ohra benefits from global expertise, financial strength, and technological innovations, while its direct customer-facing activities remain concentrated in the Netherlands.
Rijksweg-West 2
Arnhem
Gelderland
Netherlands
Address: Prinses Beatrixlaan 35, 2595 AK Den Haag (NN Group Headquarters)
Serves as the corporate headquarters for NN Group, providing overarching strategic direction and support for its various business units and brands operating in the Netherlands and internationally.
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As of April 2025, OHRA' leadership includes:
OHRA has been backed by several prominent investors over the years, including:
No major, publicly disclosed executive hires or departures specifically for Ohra's top brand leadership have been identified in the past 12 months. Leadership continuity and changes are typically managed within the broader Nationale-Nederlanden and NN Group structure.
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Ohra, as part of NN Group, likely uses standardized corporate email formats for its employees. These formats typically combine elements of an employee's name with the company domain.
Commonly observed formats include [first_initial][last_name]@ohra.nl (e.g., jdoe@ohra.nl) or [first_name].[last_name]@ohra.nl (e.g., jane.doe@ohra.nl).
Format
mkoopman@ohra.nl (example based on a common pattern for Maurice Koopman)
Example
70%
Success rate
AMWeb.nl • November 1, 2023
Ohra, in partnership with the Consumentenbond (Dutch Consumers' Association), has launched a study to investigate the financial abuse of elderly individuals. This initiative seeks to understand the scope and characteristics of the problem to develop more effective prevention strategies and support systems....more
Ohra.nl • July 5, 2023
Ohra issued a warning to its customers regarding an increase in fraudulent SMS messages and phishing emails impersonating the company. Ohra advises customers on how to identify these scams, avoid sharing personal information, and report suspicious activity to protect themselves from potential fraud....more
Ohra Pers (Press Release) • February 15, 2023
According to the 'Innovatie Monitor Verzekeraars 2023' by MarketResponse, consumers have rated Ohra as the most innovative non-life insurer in the Netherlands. This recognition highlights Ohra's efforts in developing new services and improving customer experience....more
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