Oh Polly is a global online fast-fashion retailer specializing in women's clothing, particularly known for its figure-hugging dresses, party wear, and swimwear. Founded in 2015 by Claire Henderson and Mike Branney, the brand has rapidly grown through effective social media marketing, particularly on Instagram, targeting a young, trend-conscious demographic. They emphasize glamorous and bold styles, frequently collaborating with influencers to reach their audience. Oh Polly also operates the activewear brand Bo&Tee and has expanded its physical presence with pop-up stores.
Serves as the central hub for design, marketing strategy, e-commerce operations, and overall business management for the UK and European markets.
Modern office facilities located within The Quadrangle business park, designed to support a dynamic and creative workforce.
Characterized by a fast-paced, trend-focused environment, fostering creativity, collaboration, and a strong emphasis on digital innovation and social media marketing.
The Glasgow HQ is pivotal for Oh Polly's brand development, global marketing coordination, and managing its core operational activities, underpinning its rapid growth in the fast fashion sector.
Oh Polly operates as a global e-commerce brand, shipping to customers worldwide. Its global functions include international marketing and influencer collaborations, localized customer service, design and trend research with a global appeal, and a distributed supply chain with sourcing and production offices in key regions like Asia. They strategically target major markets including the UK, USA, Australia, and Europe with tailored campaigns and logistical operations.
Unit 10, The Quadrangle, 59 Ruchill Street
Glasgow
Scotland
United Kingdom
Address: Undisclosed specific address; operates within the Los Angeles metropolitan area.
To drive growth and brand engagement within the United States, tailor marketing strategies to the American audience, and manage relationships with US-based partners and influencers.
Address: Glebe Road, Bromborough, Wirral, CH62 3RL, UK (Distribution Center)
To ensure efficient and timely delivery of products to customers in the UK and Europe, supporting the e-commerce operations.
Address: Production and Sourcing Office (specific address not publicly listed)
To oversee manufacturing processes, maintain quality standards, and ensure ethical practices in the supply chain for apparel production.
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As of April 2025, Oh Polly' leadership includes:
Oh Polly has been backed by several prominent investors over the years, including:
No major C-suite executive hires or publicly announced departures have been identified for Oh Polly in the last 12 months. The leadership, primarily driven by its co-founders, appears to be stable.
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Oh Polly's specific corporate email format is not publicly confirmed. Common patterns for businesses of its kind often include [first].[last]@ohpolly.com or [first_initial][last]@ohpolly.com. For customer service and general inquiries, they utilize publicly available email addresses like hello@ohpolly.com.
[first].[last]@ohpolly.com (example, not confirmed)
Format
jane.doe@ohpolly.com
Example
60%
Success rate
Drapers • February 13, 2024
Oh Polly reported a significant increase in sales and profits for the year to April 2023. Turnover rose 45% to £113m, and pre-tax profits were up 53% to £11.2m, attributed to international expansion and strong consumer demand....more
Retail Gazette • November 20, 2023
Fast fashion retailer Oh Polly has opened its first physical retail space in the US with a pop-up store in Miami. This marks a step in its brick-and-mortar expansion strategy, aiming to cater to its significant US customer base....more
FashionUnited • October 5, 2023
Oh Polly announced the upcoming launch of a new womenswear brand, Affect The Label. This new venture aims to offer timeless, premium investment pieces, expanding Oh Polly's market reach beyond its core fast-fashion audience....more
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