Panerai
Panerai's Overview
Officine Panerai is a prestigious Italian luxury watch manufacturer, founded in Florence in 1860. While deeply rooted in Italian design and history, particularly with its historical supply of precision instruments to the Italian Navy, its modern watches are Swiss-made, combining Italian aesthetics with Swiss horological expertise. The brand is known for its large, distinctive cushion-shaped cases, luminescent dials (Luminor and Radiomir), and robust diving watches. Panerai is a wholly-owned subsidiary of the Richemont Group.
Where is Panerai's Headquarters?
HQ Function
Primary manufacturing facility, research and development, assembly, and quality control for all Panerai timepieces. It also houses administrative and operational functions.
Notable Features:
A modern, eco-sustainable manufacture that consolidates all high-quality watchmaking activities, from movement development to final assembly. It's designed to have minimal environmental impact.
Work Culture:
A culture focused on precision engineering, craftsmanship, innovation in materials, and a blend of Italian design heritage with Swiss watchmaking tradition. Emphasis on quality and exclusivity.
HQ Significance:
The Neuchâtel manufacture represents Panerai's commitment to Swiss Made excellence and technological advancement in watchmaking, while allowing full control over production.
Values Reflected in HQ: Innovation, Swiss Made quality, sustainability, respect for tradition, and technical excellence.
Location:
Officine Panerai supports global operations including research & development, advanced material innovation, Swiss watch manufacturing, international marketing campaigns, a worldwide sales network through exclusive boutiques and authorized dealers, and comprehensive after-sales services. Its presence spans key luxury markets across Europe, the Americas, Asia-Pacific, and the Middle East.
Street Address:
Route de Pierre-à-Bot 87
City:
Neuchâtel
State/Province:
Canton of Neuchâtel
Country:
Switzerland
Panerai's Global Presence
Florence, Italy
Address: Piazza San Giovanni, 16/R, 50123 Firenze FI, Italy (Historic Boutique & Archive)
Preserves and showcases the brand's rich Italian history and connection to Florence, offering a unique experience for clients and enthusiasts.
Geneva, Switzerland
Address: Chemin de la Chênaie 50, 1293 Bellevue, Geneva, Switzerland (Richemont Group related, some Panerai functions)
Leverages Geneva's status as a global center for luxury goods and watchmaking for strategic operations and international coordination.
Hong Kong SAR
Address: Various locations, e.g., Panerai Boutique, Shop G21-G22, G/F, Landmark Prince's, Central, Hong Kong (Regional Office typically co-located or nearby major boutiques)
Manages and expands Panerai's presence in the key Asia-Pacific luxury market, catering to regional customer preferences and retail demands.
New York, NY, USA
Address: Likely within Richemont North America HQ, e.g., 645 Fifth Avenue, New York, NY 10022 (Richemont North America)
Drives brand growth and customer engagement in the significant North American luxury watch market.
Buying Intent Signals for Panerai
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Panerai
As of April 2025, Panerai' leadership includes:
Investors of Panerai
Panerai has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major publicly announced C-suite (CEO, COO, CFO, CMO) hires or exits specifically for Officine Panerai have been prominent in the last 12 months. Leadership under CEO Jean-Marc Pontroué has remained stable. Any changes would typically be announced by Richemont.
Technology (Tech Stack) used by Panerai
Discover the tools Panerai uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Panerai Email Formats and Examples
Officine Panerai, as part of the Richemont group, likely follows common corporate email patterns. The most probable format is [first name].[last name]@panerai.com. Variations might exist but are less common.
[first].[last]@panerai.com
Format
jean-marc.pontroue@panerai.com
Example
80%
Success rate
News and media
Revolution Watch • October 26, 2023
Officine Panerai news title: Panerai and BRABUS Unveil Two New Submersible Watches
Panerai and luxury engineering brand BRABUS collaborated again to release two new timepieces: the Panerai Submersible S BRABUS eTitanio™ and the Submersible S BRABUS Carbotech™....more
Oracle Time • September 5, 2023
Officine Panerai news title: Panerai Unveil New Luna Rossa Collection For 37th America’s Cup
Panerai announced a new collection of Luna Rossa watches in celebration of their partnership with the Luna Rossa Prada Pirelli sailing team for the 37th America's Cup. The collection features innovative materials and designs inspired by sailing....more
Monochrome Watches • April 13, 2024
Officine Panerai news title: Panerai Goes Bold With The New Submersible Tourbillon GMT Luna Rossa Experience Edition PAM01405
At Watches and Wonders 2024, Panerai unveiled the Submersible Tourbillon GMT Luna Rossa Experience Edition (PAM01405), a highly technical timepiece offering owners a unique immersion into the world of the Luna Rossa Prada Pirelli team....more
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