HQ Function

The headquarters serves as the primary site for watch design, development, manufacturing of movements and timepieces, assembly, quality control, as well as global administration, marketing, and sales strategy.

Notable Features:

The site comprises 19 interconnected historic buildings, showcasing traditional watchmaking architecture. The main building features a distinctive red brick facade. The manufacture is one of the few that has remained in its original location for over 150 years and still houses all stages of watch production under one roof.

Work Culture:

The work culture at Zenith emphasizes precision, innovation, craftsmanship, and a deep respect for watchmaking heritage. It fosters a collaborative environment where traditional skills are passed down and combined with modern technology.

HQ Significance:

The Le Locle manufacture is historically significant as the birthplace of Zenith and the El Primero movement. Its location in a UNESCO World Heritage site (for its watchmaking urbanism) underscores its importance to Swiss horological history. It represents continuity and authenticity for the brand.

Values Reflected in HQ: The headquarters reflects Zenith's values of authenticity (historic site), innovation (modern workshops within), craftsmanship (on-site production), and pioneering spirit (birthplace of El Primero).

Location:

Zenith has a significant global presence, with its timepieces sold in numerous countries worldwide through a network of authorized retailers and exclusive Zenith boutiques. This presence is supported by LVMH's extensive international infrastructure, ensuring consistent brand experience, distribution, marketing, and after-sales service across key markets in Europe, the Americas, Asia, and the Middle East. The brand actively participates in major international watch fairs and events to showcase its innovations globally.

Street Address:

Rue des Billodes 34-36

City:

Le Locle

State/Province:

Neuchâtel

Country:

Switzerland