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Oddbins is a well-known UK-based retail chain specializing in wine, spirits, and specialty beers. Renowned for its often quirky and diverse selection, particularly of wines from around the world, Oddbins aims to offer unique products beyond mainstream offerings. The company has a long history, founded in 1963, and has navigated various ownership changes and market challenges. Currently, Oddbins operates a network of physical stores across the UK and an online platform, continuing its tradition of catering to discerning drinkers looking for quality and variety.
Serves as the central administrative, operational, buying, marketing, and strategic hub for the Oddbins brand under European Food Brokers.
EFB House is a modern commercial office facility, part of a larger group's infrastructure, designed for efficient business operations rather than specific architectural display.
The work culture is likely commercially-driven, fast-paced, and focused on retail logistics, procurement, and brand management within the FMCG sector, influenced by its parent company EFB Group's broader operations. There's a strong emphasis on managing the unique demands of the Oddbins brand's specialized alcohol retail market.
This location is significant as the nerve center for Oddbins, where key decisions regarding product selection, supplier relationships, marketing campaigns, and overall retail strategy are made, impacting all Oddbins stores and its online presence.
Oddbins' primary retail operations and brand presence are concentrated within the United Kingdom. While it sources wines, spirits, and beers from producers globally, its sales and customer-facing activities are UK-focused. There is no significant physical operational presence or offices maintained outside the UK.
EFB House, Green Lane East
Garstang
Lancashire
United Kingdom
Address: Multiple retail store locations across the United Kingdom
To provide customers across different UK regions with access to Oddbins' curated selection of wines, spirits, and beers, along with knowledgeable staff assistance and brand engagement at a local level.
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As of April 2025, Oddbins' leadership includes:
Oddbins has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits specifically designated for Oddbins brand leadership within the European Food Brokers (EFB) Group have been prominent in the last 12 months. The brand operates under the established management of its parent company.
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Oddbins, as part of European Food Brokers Group, may use email formats associated with oddbins.com or potentially efbgroup.com for corporate communications. Common patterns for retail companies include first name and last name combinations.
[first].[last]@oddbins.com or [first_initial][last]@oddbins.com
Format
john.doe@oddbins.com
Example
70%
Success rate
TheDrinksReport.com • April 12, 2023
Oddbins launched a revamped e-commerce website and introduced a new click-and-collect service across its UK stores. This development aims to improve the online shopping experience for its customers and integrate its digital presence with its physical retail network, reflecting an adaptation to modern consumer shopping habits....more
Harpers.co.uk • September 18, 2023
Industry analysis indicates that while Oddbins' retail footprint has evolved, the brand continues to operate and adapt within the competitive UK alcohol market. Focus remains on its unique product selection and customer base, navigating shifts in consumer preferences and the broader retail environment....more
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