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Ocean Minded was a California-based company founded in 1996 by Gary Ward, specializing in environmentally conscious footwear and apparel. Known for its laid-back, beach-inspired style and commitment to using recycled and sustainable materials, Ocean Minded aimed to promote a lifestyle connected to ocean preservation. The brand built a reputation for products that were both comfortable and eco-friendly, appealing to surfers, beach-goers, and environmentally aware consumers. Ocean Minded was acquired by Crocs, Inc. in January 2007 and its operations were eventually phased out by the parent company.
Served as the central hub for product design, development, marketing, sales, and administrative operations for its eco-friendly footwear and apparel lines.
The facility's location in San Clemente placed it at the heart of Southern California's surf scene, likely fostering a creative and ocean-centric environment. Specific architectural details of the commercial space are not widely documented.
Reportedly characterized by a passion for the ocean, sustainability, and a relaxed, innovative environment aligned with Southern California's surf and beach lifestyle. A strong emphasis on environmental responsibility was integral to its brand identity.
The San Clemente headquarters was significant as the birthplace and operational center of an influential early mover in the sustainable consumer goods market, particularly in surf and lifestyle apparel.
Originating in the USA, Ocean Minded achieved international distribution for its footwear and apparel, particularly in regions with strong surf culture and environmental awareness like Australia, parts of Europe, and Japan. This global reach was primarily facilitated through a network of international distributors and retail partners rather than company-owned international offices.
1001 Calle Amanecer (historical)
San Clemente
California
USA
Address: Specific addresses for minor locations are not publicly documented.
To support sales, marketing efforts, and dealer relationships in key domestic and international markets for surfwear and eco-conscious products.
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As of April 2025, Ocean Minded' leadership includes:
Ocean Minded has been backed by several prominent investors over the years, including:
The most significant executive event for Ocean Minded was its acquisition by Crocs in January 2007. Following this, founder Gary Ward continued to lead the brand as General Manager under Crocs. As the brand was later discontinued, there are no recent executive news items applicable to the 'last 12 months'.
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Specific email formats for the historical Ocean Minded brand (pre-2007) are not publicly documented. Common formats for a company of its nature and era would likely have been [first_initial][last]@[domain_name] or [first].[last]@[domain_name].
[first_initial][last]@oceanminded.com (speculative)
Format
gward@oceanminded.com (speculative example for Founder Gary Ward)
Example
0%
Success rate
Business Wire • January 23, 2007
Crocs, Inc. today announced that it has acquired Ocean Minded, Inc., a leading designer, manufacturer and marketer of high quality leather and EVA based footwear and apparel. Ocean Minded focuses on a beach and outdoor lifestyle that is embodied in its motto: 'True to the SöL (Sea, Ocean, Land)'. The company was founded in 1996 by Gary Ward and is based in San Clemente, CA....more
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