What Does OAD NEW YORK Do?

Total employees3
HeadquartersNew York
Founded2016

OAD NEW YORK is a contemporary lifestyle brand founded in 2015 by Sydney Suh-Lee. The brand specializes in minimalist and functional luxury leather goods, particularly handbags, that blend geometric forms with thoughtful practicality. 'OAD' stands for 'Objects And Design,' reflecting a commitment to creating pieces that are not only aesthetically sophisticated and timeless but also highly useful for modern life. OAD NEW YORK is known for its signature color palettes, quality craftsmanship, and innovative design details that cater to an audience appreciating both style and utility.

Where Is OAD NEW YORK's Headquarters?

HQ Function

The New York headquarters serves as the primary center for design and product development, brand management, marketing initiatives, e-commerce operations, and overall business strategy.

Notable Features:

While specific details are not public, the headquarters of a design-driven brand like OAD NEW YORK likely features a creative studio space conducive to innovation, possibly including a showroom for its collections.

Work Culture:

The work culture at OAD NEW YORK's headquarters is expected to be dynamic, creative, and collaborative, reflecting the fast-paced nature of the fashion industry and the brand's commitment to design excellence and quality.

HQ Significance:

Being located in New York City provides OAD NEW YORK with direct access to fashion industry trends, a rich talent pool, key media, and a discerning customer base, significantly influencing its design identity and market presence.

Values Reflected in HQ: The headquarters' environment likely mirrors OAD NEW YORK's core values of functionalism, sophisticated minimalism, quality, and thoughtful design through its workspace organization and aesthetic.

Location:

OAD NEW YORK's operations are primarily centered in New York City, handling design, marketing, and global strategy. The brand achieves international reach through its direct-to-consumer e-commerce website, which ships globally, and by partnering with a curated selection of international stockists and luxury retailers across North America, Asia, and Europe. This distribution network allows OAD NEW YORK to serve a worldwide clientele seeking its unique blend of functional design and modern aesthetics.

Street Address:

[Information not publicly available]

City:

New York

State/Province:

NY

Country:

USA

Where Else Does OAD NEW YORK Operate Around the World?

No additional office locations available.

Buying Intent Signals for OAD NEW YORK

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading OAD NEW YORK? Meet the Executive Team

As of April 2025, OAD NEW YORK' leadership includes:

Sydney Suh-Lee - Founder & Creative Director

Who's Investing in OAD NEW YORK?

OAD NEW YORK has been backed by several prominent investors over the years, including:

[Information not publicly available; OAD NEW YORK is likely privately funded or bootstrapped]

What Leadership Changes Has OAD NEW YORK Seen Recently?

Hire0
Exits0

There have been no publicly announced major executive hires or departures for OAD NEW YORK in the last 12 months. As a private company, information on executive team changes is not typically disclosed.

What Technology (Tech Stack) Is Used byOAD NEW YORK?

Discover the tools OAD NEW YORK uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

OAD NEW YORK Email Formats and Examples

OAD NEW YORK likely uses standard professional email formats. Common patterns for companies of its size include [first name]@[companydomain].com or [first initial][last name]@[companydomain].com. The general contact email is hello@oadnewyork.com.

[first]@oadnewyork.com

Format

sydney@oadnewyork.com

Example

70%

Success rate

What's the Latest News About OAD NEW YORK?

HypebaeFebruary 23, 2023

OAD NEW YORK: OAD New York's Mini Arch Tote Is the Perfect Everyday Bag

Hypebae highlights OAD New York's introduction of its new Mini Arch Tote, a compact and versatile handbag designed for daily use, underscoring the brand's commitment to functional and stylish accessories....more

CoveteurMay 26, 2022

OAD NEW YORK: The Korean American Designer Making Bags That Are Functional, Chic, and Playful

Coveteur features an in-depth interview with Sydney Suh-Lee, founder of OAD NEW YORK. The article explores her design philosophy, which emphasizes functionality and minimalist aesthetics, the inspirations behind her distinctive handbag collections, and her entrepreneurial journey in building the OAD NEW YORK brand....more

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