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OAD NEW YORK is a contemporary lifestyle brand founded in 2015 by Sydney Suh-Lee. The brand specializes in minimalist and functional luxury leather goods, particularly handbags, that blend geometric forms with thoughtful practicality. 'OAD' stands for 'Objects And Design,' reflecting a commitment to creating pieces that are not only aesthetically sophisticated and timeless but also highly useful for modern life. OAD NEW YORK is known for its signature color palettes, quality craftsmanship, and innovative design details that cater to an audience appreciating both style and utility.
The New York headquarters serves as the primary center for design and product development, brand management, marketing initiatives, e-commerce operations, and overall business strategy.
While specific details are not public, the headquarters of a design-driven brand like OAD NEW YORK likely features a creative studio space conducive to innovation, possibly including a showroom for its collections.
The work culture at OAD NEW YORK's headquarters is expected to be dynamic, creative, and collaborative, reflecting the fast-paced nature of the fashion industry and the brand's commitment to design excellence and quality.
Being located in New York City provides OAD NEW YORK with direct access to fashion industry trends, a rich talent pool, key media, and a discerning customer base, significantly influencing its design identity and market presence.
OAD NEW YORK's operations are primarily centered in New York City, handling design, marketing, and global strategy. The brand achieves international reach through its direct-to-consumer e-commerce website, which ships globally, and by partnering with a curated selection of international stockists and luxury retailers across North America, Asia, and Europe. This distribution network allows OAD NEW YORK to serve a worldwide clientele seeking its unique blend of functional design and modern aesthetics.
[Information not publicly available]
New York
NY
USA
No additional office locations available.
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As of April 2025, OAD NEW YORK' leadership includes:
OAD NEW YORK has been backed by several prominent investors over the years, including:
There have been no publicly announced major executive hires or departures for OAD NEW YORK in the last 12 months. As a private company, information on executive team changes is not typically disclosed.
Discover the tools OAD NEW YORK uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
OAD NEW YORK likely uses standard professional email formats. Common patterns for companies of its size include [first name]@[companydomain].com or [first initial][last name]@[companydomain].com. The general contact email is hello@oadnewyork.com.
[first]@oadnewyork.com
Format
sydney@oadnewyork.com
Example
70%
Success rate
Hypebae • February 23, 2023
Hypebae highlights OAD New York's introduction of its new Mini Arch Tote, a compact and versatile handbag designed for daily use, underscoring the brand's commitment to functional and stylish accessories....more
Coveteur • May 26, 2022
Coveteur features an in-depth interview with Sydney Suh-Lee, founder of OAD NEW YORK. The article explores her design philosophy, which emphasizes functionality and minimalist aesthetics, the inspirations behind her distinctive handbag collections, and her entrepreneurial journey in building the OAD NEW YORK brand....more
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