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New York Theatre Workshop
What Does New York Theatre Workshop Do?
NYT Workshop is The New York Times' self-service advertising platform, designed to provide advertisers with direct access to tools, audience insights, and premium inventory. It empowers businesses of all sizes to create, manage, and optimize their advertising campaigns across The New York Times' digital properties, reaching a highly engaged and influential global audience. The platform aims to simplify the ad buying process and offer transparent performance metrics.
Where Is New York Theatre Workshop's Headquarters?
HQ Function
The New York Times Building serves as the global headquarters for The New York Times Company, housing its primary newsroom, editorial functions, business operations, technology development, and executive offices that support all its products, including NYT Workshop.
Notable Features:
The New York Times Building, designed by Renzo Piano Building Workshop and FXCollaborative (formerly FXFOWLE Architects), is renowned for its double-skin curtain wall with ceramic rods that optimize light and energy use. It is LEED Gold certified for its sustainable design.
Work Culture:
The work culture at The New York Times Company is characterized by a commitment to journalistic excellence, integrity, and independence. It fosters innovation, collaboration, and intellectual curiosity, attracting talent dedicated to informing the public and adapting to the evolving media landscape.
HQ Significance:
As the nerve center of one of the world's most influential news organizations, the headquarters symbolizes The New York Times' global reach, journalistic authority, and its role in shaping public discourse. It's where strategies for platforms like NYT Workshop are developed and overseen.
Values Reflected in HQ: The building's design, with its emphasis on transparency (glass facade), sustainability (LEED certification), and modernity, reflects The New York Times' values of openness, responsibility, and forward-thinking innovation.
Location:
Leveraging The New York Times Company's extensive global infrastructure, NYT Workshop enables advertisers to reach a worldwide audience. The New York Times Company supports global news gathering with correspondents in numerous countries, international reporting, digital product development, advertising sales operations, and subscription services across the globe. This international footprint includes news bureaus and business offices in key cities like London, Hong Kong, Seoul, and Brussels, ensuring relevant content creation and providing advertising opportunities for diverse international markets through platforms like NYT Workshop.
Street Address:
620 Eighth Avenue
City:
New York
State/Province:
NY
Country:
USA
Where Else Does New York Theatre Workshop Operate Around the World?
London, United Kingdom
Address: 18 Museum St, London WC1A 1JN, United Kingdom (representative address, specific office details may vary)
Serves as a central point for European news coverage, audience engagement, and business development for The New York Times Company in the EMEA region, facilitating targeted advertising campaigns via NYT Workshop.
Washington D.C., USA
Address: 1627 I St NW, Washington, DC 20006, USA (representative address)
Epicenter for The New York Times' national political reporting and analysis, crucial for informing American readers and serving advertisers aiming to reach this influential demographic through platforms like NYT Workshop.
San Francisco, CA, USA
Address: [Various locations in the Bay Area for tech and news operations, e.g., near the Embarcadero]
Drives digital innovation for The New York Times Company's products and services, including NYT Workshop, and covers the influential tech industry and West Coast affairs, providing unique advertising contexts.
Buying Intent Signals for New York Theatre Workshop
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading New York Theatre Workshop? Meet the Executive Team
As of April 2025, New York Theatre Workshop' leadership includes:
Who's Investing in New York Theatre Workshop?
New York Theatre Workshop has been backed by several prominent investors over the years, including:
What Leadership Changes Has New York Theatre Workshop Seen Recently?
The senior executive team of The New York Times Company has maintained considerable stability over the past 12 months (mid-2023 to mid-2024), with no major C-suite (CEO direct reports) hires or departures prominently announced. Leadership changes, if any, have generally been more focused on specific departmental leadership roles below the top executive tier or board-level appointments, reflecting a period of consistent strategic execution.
What Technology (Tech Stack) Is Used byNew York Theatre Workshop?
Discover the tools New York Theatre Workshop uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
New York Theatre Workshop Email Formats and Examples
The New York Times Company primarily uses a consistent email format for its employees, which is useful for professional communication. The most common and reliable structure is based on the employee's first and last name separated by a dot.
firstname.lastname@nytimes.com
Format
jane.doe@nytimes.com
Example
90%
Success rate
What's the Latest News About New York Theatre Workshop?
Adweek • October 26, 2023
NYT Workshop Enhancement: The New York Times Launches Self-Serve Ad Platform NYT Ad Manager
The New York Times introduced NYT Ad Manager, a new self-service advertising platform, to streamline the ad-buying process for businesses of all sizes. This platform, integrated within the broader NYT Workshop initiative, allows advertisers to more easily plan, launch, and manage campaigns directly across The Times's digital ecosystem, offering greater control and access to its premium audience and first-party data....more
The New York Times Company • May 8, 2024
NYT Workshop Context: The New York Times Company Reports Q1 2024 Results with Digital Advertising Growth
The New York Times Company announced its first-quarter 2024 financial results, highlighting a 2.9 percent increase in digital advertising revenue. This positive trend underscores the value and effectiveness of its advertising platforms, including NYT Workshop and its associated tools like NYT Ad Manager, in connecting advertisers with The Times's engaged and growing digital audience....more
The New York Times Company • February 13, 2024
NYT Workshop Governance: Linda Findley Joins The New York Times Company’s Board of Directors
The New York Times Company announced the appointment of Linda Findley, President and CEO of Blue Apron, to its Board of Directors, effective March 13, 2024. While not directly related to NYT Workshop operations, board appointments reflect the ongoing strategic governance of the parent company that oversees all its products and platforms....more
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