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Wirecutter, a subsidiary of The New York Times Company, is a product recommendation service. Its mission is to help people find great products quickly and easily through rigorous research, testing, and reporting by a team of experienced journalists and subject-matter experts. Wirecutter reviews a wide array of product categories, from tech and home goods to kitchen appliances and outdoor gear, aiming to provide unbiased, trustworthy advice to save consumers time and money. Their revenue model primarily relies on affiliate commissions from sales generated through their links, as well as subscriptions for premium content via The New York Times.
Serves as the central hub for editorial leadership, business operations, product strategy, and technology development, leveraging the infrastructure and resources of The New York Times.
The New York Times Building, designed by Renzo Piano, is an iconic skyscraper known for its modern, transparent facade and energy-efficient design. It houses the primary newsroom and corporate offices of The New York Times.
A blend of journalistic rigor inherited from The New York Times and a dynamic, product-focused environment typical of digital media companies. Emphasis on thoroughness, objectivity, and user trust. Collaborative, with many remote team members.
Being integrated with The New York Times lends Wirecutter significant credibility, journalistic standards, and access to a broad audience and extensive resources.
Wirecutter's primary market focus is the United States. However, its content is accessible globally via the internet. Product recommendations are generally tailored for the US market in terms of availability and specifications, though some products have international relevance. The New York Times Company has a global presence, which indirectly supports Wirecutter's brand recognition.
620 Eighth Avenue
New York
NY
USA
Address: N/A - Predominantly remote workforce
Enables access to specialized talent regardless of geography and facilitates product testing in diverse climates and conditions relevant to a national audience.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, NYT Wirecutter' leadership includes:
NYT Wirecutter has been backed by several prominent investors over the years, including:
Specific executive movements solely within Wirecutter's top leadership are not always publicized as standalone corporate news, often being internal promotions or part of broader New York Times Company announcements. No major publicly announced top-level hires or exits specific *only* to Wirecutter's GM/EIC level were prominently found in the last 12 months.
Discover the tools NYT Wirecutter uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Wirecutter is part of The New York Times Company, employees generally use New York Times email addresses. Common formats include [first].[last]@nytimes.com or [first_initial][last]@nytimes.com.
[first].[last]@nytimes.com or [first_initial][last]@nytimes.com
Format
jane.doe@nytimes.com or jdoe@nytimes.com
Example
80%
Success rate
Nieman Lab • May 15, 2024
The New York Times is experimenting with generative AI to create new advertising formats on its Wirecutter product review site. This initiative aims to offer more dynamic and contextually relevant advertising experiences to users while exploring new revenue streams....more
The Verge • December 7, 2023
After more than two years of negotiations, members of the Wirecutter Union, part of The NewsGuild of New York, overwhelmingly ratified their first collective bargaining agreement with The New York Times. The contract includes significant wage increases, hybrid work protections, and other benefits....more
The New York Times Company • October 19, 2023
Wirecutter announced the launch of a new dedicated vertical for baby and kid gear, expanding its expert advice and recommendations to parents and caregivers. This new section aims to help families navigate the often overwhelming market of products for children....more
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