Nuuly
Nuuly's Overview
Nuuly is a monthly rental subscription service for women's apparel, owned by Urban Outfitters, Inc. (URBN). For a flat monthly fee, subscribers can rent six items at a time from a wide selection of brands, including URBN's own labels (Anthropologie, Free People, Urban Outfitters), as well as contemporary and premium third-party brands. The service aims to provide a sustainable and flexible way for customers to experience new styles, reduce fast fashion consumption, and refresh their wardrobes without the commitment of purchasing. Nuuly emphasizes discovery, variety, and value, with features like an extensive online closet, free shipping and returns, and options to purchase liked items at a discount.
Where is Nuuly's Headquarters?
HQ Function
The Philadelphia headquarters houses Nuuly's core operations, including merchandising, marketing, technology development, customer service leadership, and strategic planning, integrated with the broader URBN corporate functions.
Notable Features:
The URBN campus at The Navy Yard is known for its adaptive reuse of historic buildings, modern architecture, open-plan workspaces, and employee amenities such as a cafeteria, gym, and green spaces, designed to foster creativity and collaboration.
Work Culture:
The work culture at Nuuly, influenced by URBN, is generally described as creative, fast-paced, and fashion-forward. Emphasis is placed on innovation, collaboration, customer-centricity, and a passion for product. Employees often highlight a dynamic environment with opportunities for growth within a supportive team.
HQ Significance:
The Philadelphia HQ is significant as it's the birthplace of Nuuly and the central hub for its strategic direction and operational management. It leverages URBN's extensive retail infrastructure, brand expertise, and talent pool.
Values Reflected in HQ: The headquarters reflects values of creativity, sustainability (through adaptive reuse of buildings), community, and innovation, aligning with Nuuly's brand ethos of offering a smarter, more sustainable way to experience fashion.
Location:
Currently, Nuuly's clothing rental services are available exclusively within the United States. While its parent company, URBN, has a significant global footprint, Nuuly's operational focus and shipping are concentrated on the U.S. market. There have been no formal announcements regarding near-term international expansion for the Nuuly brand.
Street Address:
5000 South Broad Street
City:
Philadelphia
State/Province:
PA
Country:
USA
Nuuly's Global Presence
Bristol, Pennsylvania, USA
Address: 7661 Curings Avenue, Bristol, PA 19007 (URBN Fulfillment Center supporting Nuuly operations)
Serves as a major operational hub, primarily for East Coast customers, ensuring efficient turnaround times for rentals and maintaining garment quality.
Reno, Nevada, USA
Address: URBN Fulfillment Center (supporting Nuuly operations), Reno, Nevada
Improves shipping times and logistical efficiency for customers in the western United States, supporting Nuuly's growth and enhancing the national customer experience.
Buying Intent Signals for Nuuly
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Nuuly
As of April 2025, Nuuly' leadership includes:
Investors of Nuuly
Nuuly has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major Nuuly-specific executive hires or exits have been publicly announced in the last 12 months. Leadership for the Nuuly brand within URBN, primarily under President David Hayne, has remained consistent. Any significant changes at this level would typically be communicated by the parent company, URBN.
Technology (Tech Stack) used by Nuuly
Discover the tools Nuuly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Nuuly Email Formats and Examples
Nuuly, as part of Urban Outfitters, Inc. (URBN), likely follows email format conventions similar to its parent company. While specific internal email structures for Nuuly are not publicly detailed, common corporate patterns for URBN companies include combinations of first name, last name, and initials. For Nuuly-specific communications, a @nuuly.com domain might be used, or communication might route through @urbanout.com email addresses.
[first_initial][last]@nuuly.com or [first].[last]@nuuly.com (potential formats)
Format
jdoe@nuuly.com or jane.doe@nuuly.com (examples, actual format may vary)
Example
60%
Success rate
News and media
Modern Retail • March 8, 2024
Nuuly's Subscriber Base Skyrockets, Growing 50% Year-Over-Year
Nuuly continues its impressive growth trajectory, reporting a 50% year-over-year increase in its active subscriber base during Urban Outfitters' fourth-quarter earnings call, highlighting it as a key growth engine for URBN....more
Glossy • February 2, 2024
Nuuly's Path to Profitability and the Future of Rental, According to Chief David Hayne
David Hayne, President of Nuuly and CTO of URBN, discusses Nuuly's growth, its strategies for achieving profitability, the impact of its proprietary laundering technology, and his outlook on the clothing rental market....more
Retail Dive • November 22, 2023
Nuuly Powers Urban Outfitters' Sales Growth in Q3 2023
Urban Outfitters Inc. reported strong Q3 earnings, with its Nuuly rental segment seeing a significant surge in subscribers (up 86% year-over-year) and revenue, contributing positively to the company's overall performance....more
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