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NurturMe is a brand specializing in organic baby and toddler food, renowned for its innovative use of ancient grains like quinoa and its convenient, tummy-friendly food pouches and snacks. Founded in 2009 with a mission to provide healthy, nutrient-rich, and easily digestible options for little ones, NurturMe emphasizes organic, non-GMO, and often allergen-friendly ingredients. In 2017, NurturMe was acquired by Healthy Times, which is part of the European organic baby food pioneer Holle. NurturMe now operates under Holle USA, benefiting from Holle's decades of experience in biodynamic and organic farming and product development, while retaining its unique product lines and commitment to quality for the North American market.
Serves as the primary operational, marketing, sales, and distribution hub for Holle USA brands, including NurturMe, for the North American market.
The office is likely a modern commercial space geared towards brand management, marketing, and logistics coordination rather than manufacturing, which occurs at specialized facilities.
As part of Holle USA, the work culture likely emphasizes a commitment to organic and biodynamic principles, high product quality standards, customer satisfaction, and collaborative teamwork to promote European-quality baby food in the US.
This location is strategically important for Holle's presence and growth in the competitive U.S. organic baby food market, leveraging the established NurturMe brand and Holle's strong European heritage.
While NurturMe branded products are primarily focused on the North American market, its parent company, Holle, has a substantial global presence, with its organic baby foods distributed in over 50 countries, particularly across Europe and Asia. This global network supports ingredient sourcing, quality control standards, and brand reputation, which indirectly benefits NurturMe's operations and credibility.
120 Tustin Ave., Suite C-1111
Newport Beach
CA
USA
Address: Holle baby food AG, Lörracherstrasse 50, 4125 Riehen, Switzerland
Global oversight, European market operations, research and development, and upholding the company's long-standing commitment to biodynamic and organic agriculture.
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As of April 2025, NurturMe' leadership includes:
NurturMe has been backed by several prominent investors over the years, including:
Specific executive changes for the NurturMe brand or Holle USA are not widely publicized. Major leadership announcements typically originate from the global parent company, Holle baby food AG, for significant roles. No specific public news regarding executive hires or exits for NurturMe/Holle USA has been identified in the last 12 months.
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Email formats for NurturMe, as part of Holle USA (operated by JLS Naturals), are not publicly documented. Common corporate email patterns include [first].[last]@[domain] or [first_initial][last]@[domain]. For Holle USA, this would likely be @holleusa.com.
[first].[last]@holleusa.com
Format
jane.doe@holleusa.com
Example
70%
Success rate
Food Business News • March 15, 2023
Holle USA is launching a new organic goat milk toddler drink, expanding its portfolio of European-made organic baby and toddler nutrition products in the US market. This demonstrates continued product innovation under the Holle USA umbrella....more
Project Nosh • October 26, 2017
Healthy Times, an organic baby food brand also under the Holle family, announced its acquisition of Austin-based NurturMe. The move was aimed at strengthening Holle's organic offerings and presence in the U.S. baby food sector....more
PR Newswire • April 12, 2016
NurturMe announced the launch of its innovative 100% Quinoa Cereals for infants, highlighting its commitment to unique, nutrient-dense, and easily digestible options for early childhood nutrition, a hallmark of the brand prior to its acquisition....more
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