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Numerator is a data and tech company reinventing market research. Headquartered in Chicago, IL, Numerator brings together omnichannel marketing, merchandising, and sales data to make pursuing new shopper insights faster and easier. They provide a comprehensive view of consumer buying behavior across brick-and-mortar and online channels, leveraging a massive, first-party panel. Numerator helps brands and retailers understand consumer behavior, measure promotion effectiveness, and identify growth opportunities. The company was formed in 2018 through the merger of Market Track, a leader in advertising and promotion tracking, and InfoScout, a pioneer in purchase panel data founded in 2011.
Serves as the central hub for executive leadership, corporate strategy, product development, engineering, data science, sales, and marketing operations.
Modern office space within a landmark building, designed for collaboration and equipped with advanced technology infrastructure, reflecting its position in a major tech and business center.
Numerator fosters a fast-paced, innovative, and data-driven work culture. Emphasis is placed on collaboration, continuous learning, and delivering impactful insights. Employees often describe it as a challenging yet rewarding environment with opportunities for growth.
The Chicago headquarters is pivotal for Numerator's operations, anchoring its presence in a major US tech and business center. It facilitates access to talent, industry partnerships, and client engagement, driving the company's mission to deliver cutting-edge market intelligence.
Numerator supports clients globally by providing omnichannel market intelligence. While its primary operational hubs are in North America (USA and Canada), it has expanded its reach to serve international markets with offices and operations in Europe (e.g., London, UK) and Asia-Pacific (e.g., Sydney, Australia; Bangalore & Pune, India). Its data and insights platforms are designed to capture consumer behavior across various geographies, offering a broad view for multinational brands and retailers.
24 E Washington St, Suite 1200
Chicago
IL
USA
Address: 116 W 32nd St, New York, NY 10001
Strategic location to serve a high concentration of clients in the retail, CPG, and media industries. Facilitates close collaboration with East Coast based partners.
Address: 121 Bloor Street East, Suite 1000, Toronto, ON M4W 3M5, Canada
Supports Numerator's expansion and service delivery in the Canadian market, providing localized insights and support for Canadian clients.
Address: Central London, UK (Specific street address not publicly detailed for this office)
Key base for Numerator's EMEA (Europe, Middle East, and Africa) operations, facilitating client engagement and business growth in the region.
Address: Specific street address not publicly detailed for this office
Leverages India's strong technology talent pool to enhance product development, data operations, and provide global operational support.
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As of April 2025, Numerator' leadership includes:
Numerator has been backed by several prominent investors over the years, including:
Numerator has seen key leadership updates, notably with the appointment of a new Chief Product Officer in early 2024, reflecting a continued focus on product innovation and strategic leadership enhancement.
Discover the tools Numerator uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Numerator primarily utilizes standard corporate email formats. The most common pattern observed is the employee's first initial followed by their last name, or first name separated by a period from the last name.
[first_initial][last]@numerator.com (e.g., jdoe@numerator.com)
Format
asmith@numerator.com
Example
75%
Success rate
Business Wire • May 16, 2024
Numerator announced an expanded partnership with TikTok to provide CPG advertisers with advanced measurement capabilities, connecting TikTok ad exposures to verified omnichannel purchase data. This will help brands understand the full-funnel impact of their TikTok campaigns....more
Numerator Blog • April 25, 2024
Numerator's Q1 2024 Consumer Sentiment Study revealed that over half of consumers are trading down to save money due to persistent inflation, with significant shifts in grocery shopping behaviors and discretionary spending. The study highlighted that 54% of consumers are actively seeking lower-priced alternatives....more
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