What Does Numerator Do?

Total employees2292
HeadquartersChicago
Founded

Numerator is a data and tech company reinventing market research. Headquartered in Chicago, IL, Numerator brings together omnichannel marketing, merchandising, and sales data to make pursuing new shopper insights faster and easier. They provide a comprehensive view of consumer buying behavior across brick-and-mortar and online channels, leveraging a massive, first-party panel. Numerator helps brands and retailers understand consumer behavior, measure promotion effectiveness, and identify growth opportunities. The company was formed in 2018 through the merger of Market Track, a leader in advertising and promotion tracking, and InfoScout, a pioneer in purchase panel data founded in 2011.

Where Is Numerator's Headquarters?

HQ Function

Serves as the central hub for executive leadership, corporate strategy, product development, engineering, data science, sales, and marketing operations.

Notable Features:

Modern office space within a landmark building, designed for collaboration and equipped with advanced technology infrastructure, reflecting its position in a major tech and business center.

Work Culture:

Numerator fosters a fast-paced, innovative, and data-driven work culture. Emphasis is placed on collaboration, continuous learning, and delivering impactful insights. Employees often describe it as a challenging yet rewarding environment with opportunities for growth.

HQ Significance:

The Chicago headquarters is pivotal for Numerator's operations, anchoring its presence in a major US tech and business center. It facilitates access to talent, industry partnerships, and client engagement, driving the company's mission to deliver cutting-edge market intelligence.

Values Reflected in HQ: The headquarters' location in a historic yet modernized building in a central business district reflects Numerator's blend of established expertise and forward-thinking innovation, as well as its commitment to being at the heart of commerce and technology.

Location:

Numerator supports clients globally by providing omnichannel market intelligence. While its primary operational hubs are in North America (USA and Canada), it has expanded its reach to serve international markets with offices and operations in Europe (e.g., London, UK) and Asia-Pacific (e.g., Sydney, Australia; Bangalore & Pune, India). Its data and insights platforms are designed to capture consumer behavior across various geographies, offering a broad view for multinational brands and retailers.

Street Address:

24 E Washington St, Suite 1200

City:

Chicago

State/Province:

IL

Country:

USA

Where Else Does Numerator Operate Around the World?

New York, NY, USA

Address: 116 W 32nd St, New York, NY 10001

Strategic location to serve a high concentration of clients in the retail, CPG, and media industries. Facilitates close collaboration with East Coast based partners.

Toronto, ON, Canada

Address: 121 Bloor Street East, Suite 1000, Toronto, ON M4W 3M5, Canada

Supports Numerator's expansion and service delivery in the Canadian market, providing localized insights and support for Canadian clients.

London, UK

Address: Central London, UK (Specific street address not publicly detailed for this office)

Key base for Numerator's EMEA (Europe, Middle East, and Africa) operations, facilitating client engagement and business growth in the region.

Bangalore, India

Address: Specific street address not publicly detailed for this office

Leverages India's strong technology talent pool to enhance product development, data operations, and provide global operational support.

Buying Intent Signals for Numerator

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Numerator? Meet the Executive Team

As of April 2025, Numerator' leadership includes:

Eric Belcher - Chief Executive Officer
Lisa Kassan - Chief Financial Officer
Amy Kenly - Chief Innovation Officer
Jeff Sagraves - Chief Revenue Officer
Sean Martin - Chief Technology Officer
Shalin Shah - Chief Product Officer
Elizabeth Johnson - Chief People Officer

Who's Investing in Numerator?

Numerator has been backed by several prominent investors over the years, including:

Vista Equity Partners

What Leadership Changes Has Numerator Seen Recently?

Hire1
Exits1

Numerator has seen key leadership updates, notably with the appointment of a new Chief Product Officer in early 2024, reflecting a continued focus on product innovation and strategic leadership enhancement.

Departures

Chetan Ghai, Chetan Ghai departed from his role as Chief Product Officer.

New Appointments:

Shalin Shah, Shalin Shah was appointed as the new Chief Product Officer, succeeding Chetan Ghai, to drive product innovation and strategy.

What Technology (Tech Stack) Is Used byNumerator?

Discover the tools Numerator uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Numerator Email Formats and Examples

Numerator primarily utilizes standard corporate email formats. The most common pattern observed is the employee's first initial followed by their last name, or first name separated by a period from the last name.

[first_initial][last]@numerator.com (e.g., jdoe@numerator.com)

Format

asmith@numerator.com

Example

75%

Success rate

What's the Latest News About Numerator?

Business WireMay 16, 2024

Numerator and TikTok Expand Partnership to Measure Full-Funnel Impact of Short-Form Video Campaigns on TikTok

Numerator announced an expanded partnership with TikTok to provide CPG advertisers with advanced measurement capabilities, connecting TikTok ad exposures to verified omnichannel purchase data. This will help brands understand the full-funnel impact of their TikTok campaigns....more

Numerator BlogApril 25, 2024

Numerator Consumer Sentiment Study Q1 2024: Majority of Consumers Trading Down Amid Lingering Inflation

Numerator's Q1 2024 Consumer Sentiment Study revealed that over half of consumers are trading down to save money due to persistent inflation, with significant shifts in grocery shopping behaviors and discretionary spending. The study highlighted that 54% of consumers are actively seeking lower-priced alternatives....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Numerator, are just a search away.