What Does Nulo Pet Food Do?

Total employees166
HeadquartersAustin
Founded2009

Nulo Pet Food is an Austin, TX-based pet food company dedicated to providing advanced nutrition for dogs and cats to support a healthy life and active lifestyle. Founded with the mission to inspire people to live active, healthy lives with their pets, Nulo focuses on high-animal-based protein, low-carb, and grain-free recipes. Their formulas often include patented probiotics like GanedenBC30 for digestive and immune health. Nulo collaborates with animal nutritionists and veterinarians to create products that pet parents can trust, emphasizing transparent ingredient sourcing and recipes tailored for optimal pet well-being, catering to pets' carnivorous nature.

Where Is Nulo Pet Food's Headquarters?

HQ Function

The Austin headquarters serves as the nerve center for Nulo's operations, overseeing brand strategy, product development, marketing, sales operations, and customer engagement.

Notable Features:

Situated in the Seaholm EcoDistrict, a modern, sustainably designed mixed-use development. The office likely features a pet-friendly environment, aligning with the company's brand and culture.

Work Culture:

Nulo's work culture is perceived as passionate, innovative, and collaborative, driven by a shared commitment to pet health and active lifestyles. It likely fosters a dynamic environment that encourages creativity in pet nutrition and marketing.

HQ Significance:

The headquarters' location in Austin places Nulo in a key market for health-conscious consumers and provides access to a strong talent pool, supporting its growth as a premium pet food brand.

Values Reflected in HQ: The choice of a modern, sustainable, and pet-friendly urban location reflects Nulo's values of innovation, health, community, and forward-thinking pet care.

Location:

Nulo Pet Food products are widely available across the United States and Canada in independent pet specialty stores, PetSmart, and online retailers like Chewy and Amazon. The company has also expanded its reach internationally, with products available in several Asian markets including South Korea, Japan, Singapore, and Hong Kong, catering to a growing global demand for premium pet nutrition.

Street Address:

211 Walter Seaholm Dr, Ste 100

City:

Austin

State/Province:

TX

Country:

USA

Where Else Does Nulo Pet Food Operate Around the World?

No additional office locations available.

Buying Intent Signals for Nulo Pet Food

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nulo Pet Food? Meet the Executive Team

As of April 2025, Nulo Pet Food' leadership includes:

Michael Landa - Founder & Chairman
Greg Duval - Chief Executive Officer
Jennifer Gibbs - Chief Sales Officer
JC Gath - Chief Financial Officer
TJ Stoumbos - Chief Marketing Officer

Who's Investing in Nulo Pet Food?

Nulo Pet Food has been backed by several prominent investors over the years, including:

Apax Partners (Current Majority Investor)
CAVU Venture Partners (Early Investor)

What Leadership Changes Has Nulo Pet Food Seen Recently?

Hire2
Exits1

Nulo Pet Food experienced key leadership transitions over the past 12 months, notably with the appointment of Brian S. Murphy as CEO in May 2023, who was subsequently succeeded by Greg Duval in January 2024, positioning the company for its next stage of growth.

Departures

Brian S. Murphy, Brian S. Murphy concluded his tenure as Chief Executive Officer. He served in the role from May 2023 to January 2024.

New Appointments:

Brian S. Murphy, Brian S. Murphy was appointed Chief Executive Officer. Founder Michael Landa transitioned to the role of Chairman.
Greg Duval, Greg Duval was appointed as Nulo's new Chief Executive Officer, succeeding Brian S. Murphy to spearhead future growth initiatives.

What Technology (Tech Stack) Is Used byNulo Pet Food?

Discover the tools Nulo Pet Food uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nulo Pet Food Email Formats and Examples

Nulo Pet Food likely uses standard professional email formats for its employees. Common patterns include combinations of first name, last name, or initials with the @nulo.com domain. For example, 'michael@nulo.com' (Founder) is a known format.

[first].[last]@nulo.com

Format

jane.doe@nulo.com

Example

75%

Success rate

What's the Latest News About Nulo Pet Food?

Pet BusinessFebruary 20, 2024

Nulo Pet Food Announces Sponsorship of Pro Pickleball Player Parris Todd

Nulo Pet Food partnered with professional pickleball player Parris Todd, enhancing its brand association with active lifestyles. Todd will serve as a brand ambassador, promoting Nulo's nutritional products for pets....more

Pet Food ProcessingJanuary 8, 2024

Nulo Pet Food Appoints Greg Duval as Chief Executive Officer

Nulo Pet Food named Greg Duval as its new CEO. Duval, a seasoned consumer packaged goods executive, replaced Brian S. Murphy and is set to lead Nulo into its next phase of growth and market expansion....more

Pet Product NewsAugust 1, 2023

Nulo and PetSmart Launch Exclusive Line of Functional Dog Treats

Nulo Pet Food collaborated with PetSmart to introduce an exclusive line of functional dog treats. This new range targets specific canine health needs, including calming, digestive health, and immune support, further broadening Nulo's product portfolio and retail availability....more

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