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NuFACE's Overview

Total employees132
HeadquartersVista
Founded2005

NuFACE® is a pioneering company in the beauty technology industry, specializing in at-home microcurrent facial toning devices and complementary skincare products. Co-founded in 2005 by aesthetician Carol Cole and her daughters Tera Peterson and Kim Morales, NuFACE aims to provide non-invasive, clinically proven solutions for facial lift, tone, and wrinkle reduction. Their award-winning, FDA-cleared devices are popular among consumers and professionals alike, empowering users to achieve visible anti-aging results from the comfort of their homes.

Where is NuFACE's Headquarters?

HQ Function

The Vista headquarters serves as the central hub for NuFACE's corporate operations, including product research and development, marketing, sales, global strategy, and administrative functions.

Notable Features:

The headquarters is likely a modern office and light industrial facility within a business park, designed to support both office-based work and potentially some aspects of product assembly, quality control, or distribution.

Work Culture:

NuFACE's work culture is likely dynamic, innovative, and results-driven, reflecting its roots in the beauty and wellness industry. It probably fosters collaboration, creativity, and a passion for delivering effective skincare solutions. As a family-founded business that has grown significantly, it may blend entrepreneurial spirit with professional corporate practices.

HQ Significance:

The Vista headquarters is significant as the birthplace of NuFACE's innovative microcurrent technology and the command center for its global expansion. It represents the company's commitment to advancing at-home beauty treatments.

Values Reflected in HQ: The headquarters likely reflects NuFACE's core values such as innovation, efficacy, client empowerment, quality, and leadership in the beauty technology sector.

Location:

NuFACE supports global sales, marketing, distribution, and customer engagement for its microcurrent devices and skincare lines. The company's products are available in numerous countries across North America, Europe (including the UK), Asia, and Australia. This global reach is achieved through a multi-channel strategy involving direct-to-consumer e-commerce, partnerships with high-end department stores, beauty retailers, professional spa and aesthetician channels, and online marketplaces.

Street Address:

1325 Sycamore Ave, Suite A

City:

Vista

State/Province:

California

Country:

United States

NuFACE's Global Presence

Key International Markets (e.g., UK, Europe, Australia, Asia)

Address: NuFACE's international presence is primarily managed through its California headquarters in conjunction with a network of authorized distributors, retail partners, and regional e-commerce platforms. Specific 'NuFACE-owned' branch office addresses in these regions are not prominently publicized.

To expand NuFACE's market reach, ensure product accessibility, provide localized customer engagement, and build brand presence globally in the premium beauty device sector.

Buying Intent Signals for NuFACE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of NuFACE

As of April 2025, NuFACE' leadership includes:

Mike Larrain - Chief Executive Officer
Tera Peterson - Co-Founder & Chief Creative Officer
Jessica Hanson - Chief Marketing Officer
Art Rascon - Chief Financial Officer

Investors of NuFACE

NuFACE has been backed by several prominent investors over the years, including:

Sixth Street (significant growth investment in 2022)
Main Post Partners (previously invested)
P&M Consumer Brands

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

NuFACE has focused on strengthening its leadership team over the past year with key appointments in marketing and finance to support its growth trajectory. No major executive departures have been publicly announced during this period.

Departures

N/A, No publicly announced executive departures within the last 12 months.

New Appointments:

Jessica Hanson, Jessica Hanson appointed as new Chief Marketing Officer.
Art Rascon, Art Rascon appointed as new Chief Financial Officer.

Technology (Tech Stack) used by NuFACE

Discover the tools NuFACE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NuFACE Email Formats and Examples

NuFACE likely uses common corporate email formats. Based on industry patterns, one of the most probable formats is the first initial followed by the last name.

[first_initial][last]@mynuface.com

Format

jdoe@mynuface.com (example for Jane Doe)

Example

80%

Success rate

News and media

BeautyPackaging.comMarch 5, 2024

NuFACE Launches Mini+ Device and App Enhancements

NuFACE announced the launch of its new NuFACE MINI+ Starter Kit and TRINITY+ Starter Kit, alongside significant updates to its mobile app. These enhancements aim to provide users with a more personalized, interactive, and effective microcurrent treatment experience, including Bluetooth connectivity and guided tutorials....more

Global Cosmetic IndustryOctober 26, 2023

NuFACE Names Art Rascon CFO

NuFACE appointed Art Rascon as its new chief financial officer. Rascon brings over 20 years of experience in finance and strategy from various consumer product companies and will oversee NuFACE's financial operations and strategic growth initiatives....more

WWD.comMay 10, 2023

NuFACE Taps Jessica Hanson as Chief Marketing Officer

Beauty industry veteran Jessica Hanson has been appointed as the Chief Marketing Officer for NuFACE. In her new role, Hanson will be responsible for driving the company's global brand strategy, marketing campaigns, and overall growth in the competitive beauty tech market....more

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