NuFACE® is a pioneering company in the beauty technology industry, specializing in at-home microcurrent facial toning devices and complementary skincare products. Co-founded in 2005 by aesthetician Carol Cole and her daughters Tera Peterson and Kim Morales, NuFACE aims to provide non-invasive, clinically proven solutions for facial lift, tone, and wrinkle reduction. Their award-winning, FDA-cleared devices are popular among consumers and professionals alike, empowering users to achieve visible anti-aging results from the comfort of their homes.
The Vista headquarters serves as the central hub for NuFACE's corporate operations, including product research and development, marketing, sales, global strategy, and administrative functions.
The headquarters is likely a modern office and light industrial facility within a business park, designed to support both office-based work and potentially some aspects of product assembly, quality control, or distribution.
NuFACE's work culture is likely dynamic, innovative, and results-driven, reflecting its roots in the beauty and wellness industry. It probably fosters collaboration, creativity, and a passion for delivering effective skincare solutions. As a family-founded business that has grown significantly, it may blend entrepreneurial spirit with professional corporate practices.
The Vista headquarters is significant as the birthplace of NuFACE's innovative microcurrent technology and the command center for its global expansion. It represents the company's commitment to advancing at-home beauty treatments.
NuFACE supports global sales, marketing, distribution, and customer engagement for its microcurrent devices and skincare lines. The company's products are available in numerous countries across North America, Europe (including the UK), Asia, and Australia. This global reach is achieved through a multi-channel strategy involving direct-to-consumer e-commerce, partnerships with high-end department stores, beauty retailers, professional spa and aesthetician channels, and online marketplaces.
1325 Sycamore Ave, Suite A
Vista
California
United States
Address: NuFACE's international presence is primarily managed through its California headquarters in conjunction with a network of authorized distributors, retail partners, and regional e-commerce platforms. Specific 'NuFACE-owned' branch office addresses in these regions are not prominently publicized.
To expand NuFACE's market reach, ensure product accessibility, provide localized customer engagement, and build brand presence globally in the premium beauty device sector.
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As of April 2025, NuFACE' leadership includes:
NuFACE has been backed by several prominent investors over the years, including:
NuFACE has focused on strengthening its leadership team over the past year with key appointments in marketing and finance to support its growth trajectory. No major executive departures have been publicly announced during this period.
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NuFACE likely uses common corporate email formats. Based on industry patterns, one of the most probable formats is the first initial followed by the last name.
[first_initial][last]@mynuface.com
Format
jdoe@mynuface.com (example for Jane Doe)
Example
80%
Success rate
BeautyPackaging.com • March 5, 2024
NuFACE announced the launch of its new NuFACE MINI+ Starter Kit and TRINITY+ Starter Kit, alongside significant updates to its mobile app. These enhancements aim to provide users with a more personalized, interactive, and effective microcurrent treatment experience, including Bluetooth connectivity and guided tutorials....more
Global Cosmetic Industry • October 26, 2023
NuFACE appointed Art Rascon as its new chief financial officer. Rascon brings over 20 years of experience in finance and strategy from various consumer product companies and will oversee NuFACE's financial operations and strategic growth initiatives....more
WWD.com • May 10, 2023
Beauty industry veteran Jessica Hanson has been appointed as the Chief Marketing Officer for NuFACE. In her new role, Hanson will be responsible for driving the company's global brand strategy, marketing campaigns, and overall growth in the competitive beauty tech market....more
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