What Does NUDESTIX Do?

Total employees162
HeadquartersToronto
Founded2014

Nudestix is a Canadian-born beauty brand co-founded by chemical engineer Jenny Frankel and her teenage daughters, Ally and Taylor, in 2014. The brand champions minimalist, effortless beauty with a collection of multi-purpose makeup crayons and sticks for the face, eyes, and lips. Their philosophy centers around enhancing natural beauty with easy-to-use, good-for-your-skin products that are vegan, cruelty-free, and often come in their signature recyclable tins. Nudestix aims to provide 'nude but better' looks that are quick, convenient, and suitable for all skin tones.

Where Is NUDESTIX's Headquarters?

HQ Function

Serves as the central hub for all global operations, including product innovation and development, brand strategy, marketing, finance, and international sales management.

Notable Features:

While specific architectural details are not widely publicized, the Nudestix HQ is likely a modern, creative office space designed to foster collaboration and reflect the brand's chic, minimalist aesthetic. It may include areas for product testing, content creation studios, and open-plan workspaces.

Work Culture:

Nudestix fosters a dynamic, innovative, and fast-paced work environment. Being family-founded, it likely blends entrepreneurial spirit with a collaborative, passionate culture focused on beauty, simplicity, and inclusivity. Employees are encouraged to be creative and contribute to the brand's growth.

HQ Significance:

The headquarters is the birthplace of the Nudestix brand identity and its product lines. It's where the core vision of effortless, natural beauty is translated into tangible products and global marketing strategies.

Values Reflected in HQ: The headquarters likely embodies Nudestix's core values: simplicity (clean, uncluttered design), innovation (spaces for creative development), and sustainability (conscious material choices where possible).

Location:

Nudestix has a significant global footprint, with its products sold in major retail chains such as Sephora, Ulta Beauty, Macy's, Selfridges, Douglas, and on leading e-commerce beauty platforms across North America, Europe, Asia, Australia, and the Middle East. Their global presence is supported by international distribution networks, localized marketing initiatives, dedicated regional teams, and robust e-commerce operations catering to a worldwide customer base.

Street Address:

400 Eastern Avenue, Suite 200

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does NUDESTIX Operate Around the World?

New York, NY, USA

Address: Specific public address for a dedicated corporate office is not listed; Nudestix maintains a strong operational presence and team in the US market.

To drive brand expansion, manage significant retail accounts, and engage with the U.S. customer base, which is a critical market for Nudestix's global strategy.

Buying Intent Signals for NUDESTIX

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading NUDESTIX? Meet the Executive Team

As of April 2025, NUDESTIX' leadership includes:

Jenny Frankel - Co-Founder & President
Taylor Frankel - Co-Founder & Chief Brand Officer
Ally Frankel - Co-Founder & Chief Creative Officer

Who's Investing in NUDESTIX?

NUDESTIX has been backed by several prominent investors over the years, including:

Gryphon Investors (Acquired Nudestix in December 2023)
The Frankel Family (Co-Founders, remain significant investors)

What Leadership Changes Has NUDESTIX Seen Recently?

Hire0
Exits0

The most significant recent event impacting leadership context was the acquisition of Nudestix by Gryphon Investors in December 2023. The founding Frankel family is slated to remain significant investors and continue leading the company, ensuring continuity. No other major public announcements of specific executive hires or departures from the core leadership team have been made in the last 12 months.

What Technology (Tech Stack) Is Used byNUDESTIX?

Discover the tools NUDESTIX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NUDESTIX Email Formats and Examples

Nudestix primarily uses the 'first name' email format for its employees. This is a common pattern for companies fostering a direct and modern communication style.

first@nudestix.com

Format

taylor@nudestix.com

Example

90%

Success rate

What's the Latest News About NUDESTIX?

Gryphon InvestorsDecember 5, 2023

Nudestix Acquired by Gryphon Investors

Private equity firm Gryphon Investors announced its acquisition of Nudestix. The founders, the Frankel family, will remain significant investors and continue to lead the company, aiming to accelerate growth and expand its global presence....more

Beauty IndependentOctober 26, 2023

Nudestix Cultivates Community With College Students Via NudeBloominCollege Program

Nudestix launched its NudeBloominCollege ambassador program, engaging with college students across North America to build brand awareness and community among Gen Z consumers through authentic content creation and campus events....more

Happi MagazineApril 25, 2024

Nudestix Enters Sunscreen Category with Nudescreen Blush Tint SPF 30

Nudestix expanded its product line into sun care with the launch of Nudescreen Blush Tint SPF 30. This innovative product combines a blush tint with mineral SPF 30 protection, aligning with the brand's multi-tasking and skin-friendly ethos....more

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