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Nudestix is a Canadian-born beauty brand co-founded by chemical engineer Jenny Frankel and her teenage daughters, Ally and Taylor, in 2014. The brand champions minimalist, effortless beauty with a collection of multi-purpose makeup crayons and sticks for the face, eyes, and lips. Their philosophy centers around enhancing natural beauty with easy-to-use, good-for-your-skin products that are vegan, cruelty-free, and often come in their signature recyclable tins. Nudestix aims to provide 'nude but better' looks that are quick, convenient, and suitable for all skin tones.
Serves as the central hub for all global operations, including product innovation and development, brand strategy, marketing, finance, and international sales management.
While specific architectural details are not widely publicized, the Nudestix HQ is likely a modern, creative office space designed to foster collaboration and reflect the brand's chic, minimalist aesthetic. It may include areas for product testing, content creation studios, and open-plan workspaces.
Nudestix fosters a dynamic, innovative, and fast-paced work environment. Being family-founded, it likely blends entrepreneurial spirit with a collaborative, passionate culture focused on beauty, simplicity, and inclusivity. Employees are encouraged to be creative and contribute to the brand's growth.
The headquarters is the birthplace of the Nudestix brand identity and its product lines. It's where the core vision of effortless, natural beauty is translated into tangible products and global marketing strategies.
Nudestix has a significant global footprint, with its products sold in major retail chains such as Sephora, Ulta Beauty, Macy's, Selfridges, Douglas, and on leading e-commerce beauty platforms across North America, Europe, Asia, Australia, and the Middle East. Their global presence is supported by international distribution networks, localized marketing initiatives, dedicated regional teams, and robust e-commerce operations catering to a worldwide customer base.
400 Eastern Avenue, Suite 200
Toronto
Ontario
Canada
Address: Specific public address for a dedicated corporate office is not listed; Nudestix maintains a strong operational presence and team in the US market.
To drive brand expansion, manage significant retail accounts, and engage with the U.S. customer base, which is a critical market for Nudestix's global strategy.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, NUDESTIX' leadership includes:
NUDESTIX has been backed by several prominent investors over the years, including:
The most significant recent event impacting leadership context was the acquisition of Nudestix by Gryphon Investors in December 2023. The founding Frankel family is slated to remain significant investors and continue leading the company, ensuring continuity. No other major public announcements of specific executive hires or departures from the core leadership team have been made in the last 12 months.
Discover the tools NUDESTIX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Nudestix primarily uses the 'first name' email format for its employees. This is a common pattern for companies fostering a direct and modern communication style.
first@nudestix.com
Format
taylor@nudestix.com
Example
90%
Success rate
Gryphon Investors • December 5, 2023
Private equity firm Gryphon Investors announced its acquisition of Nudestix. The founders, the Frankel family, will remain significant investors and continue to lead the company, aiming to accelerate growth and expand its global presence....more
Beauty Independent • October 26, 2023
Nudestix launched its NudeBloominCollege ambassador program, engaging with college students across North America to build brand awareness and community among Gen Z consumers through authentic content creation and campus events....more
Happi Magazine • April 25, 2024
Nudestix expanded its product line into sun care with the launch of Nudescreen Blush Tint SPF 30. This innovative product combines a blush tint with mineral SPF 30 protection, aligning with the brand's multi-tasking and skin-friendly ethos....more
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