What Does Nubank Do?

Total employees10779
HeadquartersSão Paulo
Founded2013

Nubank (Nu Holdings Ltd.) is one of the world's largest digital financial services platforms, serving millions of customers in Brazil, Mexico, and Colombia. Founded in 2013, Nubank leverages technology and innovative business practices to offer a new generation of financial services that are simple, transparent, and human-centric. Its product portfolio includes credit cards, digital accounts, personal loans, investments, insurance, and SME products, all managed through its user-friendly mobile app. Nubank's mission is to fight complexity and empower people to take control of their financial lives.

Where Is Nubank's Headquarters?

HQ Function

The São Paulo headquarters is the nerve center for Nubank's global operations, housing key functions like executive leadership, strategic planning, core engineering, product development, marketing, and corporate governance.

Notable Features:

Modern, agile workspace designed to foster collaboration and innovation. Features open-plan layouts, numerous collaborative zones, tech-enabled meeting rooms, and employee amenities reflecting a vibrant tech company culture.

Work Culture:

Nubank's HQ fosters a fast-paced, data-driven, and customer-obsessed work culture. It emphasizes autonomy, challenging conventions, continuous learning, and a strong sense of purpose in revolutionizing the financial industry.

HQ Significance:

The headquarters symbolizes Nubank's journey from a disruptive startup to a major publicly traded financial technology company. It's the birthplace of its innovative products and the hub for its expansion strategy across Latin America.

Values Reflected in HQ: The headquarters' design and operations reflect Nubank's core values: customer-centricity ('fanatical about customers'), efficiency driven by technology, transparency, and empowering smart, creative teams.

Location:

Nubank primarily operates and offers its digital financial services in three core Latin American markets: Brazil, Mexico, and Colombia. To support its robust technological platform and continuous innovation, Nubank also maintains significant engineering, technology, and data science hubs in Germany (Berlin) and the United States (Durham, NC). Additionally, it has a presence in Argentina, often focused on talent acquisition for technology roles. This distributed model allows Nubank to access global talent and build scalable, cutting-edge solutions for its growing customer base.

Street Address:

Rua Capote Valente, 39 - Pinheiros

City:

São Paulo

State/Province:

São Paulo

Country:

Brazil

Where Else Does Nubank Operate Around the World?

Mexico City, Mexico

Address: Boulevard Miguel de Cervantes Saavedra 169, Granada, Miguel Hidalgo, 11520 Ciudad de México, CDMX, Mexico (Nu México Office)

To provide accessible, transparent, and fully digital financial services to the Mexican population, challenging traditional banking models and promoting financial inclusion in a key Latin American market.

Bogotá, Colombia

Address: Carrera 14 #94-44 (or similar key operational site), Bogotá, Colombia (Nu Colombia Office)

To expand Nubank's footprint in Colombia by offering innovative and low-cost digital financial solutions, aiming to increase banking penetration and customer satisfaction.

Berlin, Germany

Address: Koppenstraße 93, 10243 Berlin, Germany (Engineering Hub)

To tap into Berlin's rich pool of tech talent and innovative ecosystem, strengthening Nubank's technological capabilities and supporting the scalability of its platform worldwide.

Durham, North Carolina, USA

Address: American Tobacco Campus, Durham, NC, USA (Engineering and Data Hub)

To leverage the tech talent available in the Research Triangle Park area, enhancing Nubank's data-driven decision-making and technological innovation.

Buying Intent Signals for Nubank

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nubank? Meet the Executive Team

As of April 2025, Nubank' leadership includes:

David Vélez - Founder, Chairman and Chief Executive Officer
Cristina Junqueira - Co-founder and Chief Growth Officer
Youssef Lahrech - President and Chief Operating Officer
Guilherme Lago - Chief Financial Officer
Vitor Olivier - Chief Technology Officer
Livia Chanes - Chief Executive Officer, Brazil
Elita Ariaz - Chief Legal Officer

Who's Investing in Nubank?

Nubank has been backed by several prominent investors over the years, including:

Sequoia Capital
DST Global
Tencent Holdings
Tiger Global Management
Founders Fund
Ribbit Capital
Berkshire Hathaway
Dragoneer Investment Group
Kaszek Ventures
QED Investors

What Leadership Changes Has Nubank Seen Recently?

Hire2
Exits1

Over the past year, Nubank has made strategic leadership appointments to bolster its operations, particularly in its core Brazilian market, and strengthened its legal team. There was also a notable departure in its operational leadership.

Departures

Jagpreet Singh Duggal, Jagpreet Singh Duggal departed from his role as Chief Operating Officer at Nubank.

New Appointments:

Livia Chanes, Livia Chanes was appointed as the new CEO for Nubank's operations in Brazil.
Elita Ariaz, Elita Ariaz was appointed as Nubank's Chief Legal Officer.

What Technology (Tech Stack) Is Used byNubank?

Discover the tools Nubank uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nubank Email Formats and Examples

Nubank's corporate email addresses commonly follow a [first_name].[last_name]@nubank.com.br pattern. Variations might exist, but this is a widely observed format. For global roles or specific departments, the domain might occasionally vary (e.g., @nu.com.mx for Mexico).

[first_name].[last_name]@nubank.com.br

Format

david.velez@nubank.com.br

Example

75%

Success rate

What's the Latest News About Nubank?

ReutersMay 14, 2024

Nubank Q1 Profit Soars Past Estimates on Strong Loan Growth and Customer Acquisition

Nubank reported a first-quarter net profit of $378.8 million, significantly exceeding analyst expectations. This strong performance was attributed to robust growth in its customer base, which surpassed 99 million, and expansion of its loan portfolio across Brazil, Mexico, and Colombia....more

Bloomberg LineaMay 8, 2024

Nubank Surpasses 100 Million Customers Across Latin America

Nubank announced it has reached a significant milestone of 100 million customers across its operations in Brazil (92 million), Mexico (7 million), and Colombia (nearly 1 million), reinforcing its status as one of the largest digital financial services platforms globally....more

ReutersMay 7, 2024

Nubank to Launch In-App Payroll Loan Offering in Brazil

Nubank revealed plans to introduce payroll-deductible personal loans for Brazilian federal public servants directly through its mobile application. This move expands its credit offerings and targets a substantial segment of the Brazilian workforce....more

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