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NOW (formerly Now TV) is a subscription-based over-the-top (OTT) streaming service operated by Sky Group. It offers flexible, contract-free access to a wide range of entertainment, including blockbuster movies, exclusive TV series from Sky, live sports events via Sky Sports, and kids' programming. Users can purchase different 'Memberships' (e.g., Entertainment, Cinema, Sports, Hayu) to tailor their viewing experience across various devices like smart TVs, streaming sticks, consoles, mobiles, and tablets.
Serves as the central hub for Sky's UK operations, including strategic direction, content acquisition, technology development, marketing, and customer operations for services like NOW.
The Sky Campus includes modern, award-winning buildings like Sky Central, featuring open-plan workspaces, advanced production studios, an on-site cinema, various eateries, a health and fitness centre, and a strong commitment to sustainability.
A dynamic, innovative, and collaborative environment typical of a leading media and technology company. There's a focus on creativity, employee well-being, and agile working practices to keep pace with the fast-evolving entertainment industry.
The Osterley campus is the nerve centre for Sky's largest market (UK & Ireland), driving innovation in broadcasting, streaming (including NOW), and content creation. It represents a major employment and technological hub in the media sector.
NOW primarily operates as a streaming service in the United Kingdom, Ireland, and Italy. Its global reach and operational capabilities are supported by its parent company, Sky Group, and the broader Comcast NBCUniversal network, particularly for technology infrastructure, content acquisition, and overall strategic direction. While the NOW brand is specific to these European markets, Sky's overall presence spans across Europe.
1 Sky Way, Osterley
Isleworth
Greater London
United Kingdom
Address: Via Monte Penice 7, 20138 Milano MI, Italy
Serves as the primary operational base for Sky's Italian market, adapting NOW's services and content library to local preferences and broadcasting rights.
Address: 2 Duddagee Rd, Kirkton Campus, Livingston EH54 7AT, UK
Functions as a critical hub for customer contact and operational support across the UK, ensuring a smooth user experience for NOW members.
Address: 4th Floor, One Burlington Plaza, Burlington Road, Dublin 4, Ireland
Manages and tailors Sky's offerings, including the NOW streaming service, specifically for the Irish market, addressing local consumer needs and content regulations.
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As of April 2025, NOW' leadership includes:
NOW has been backed by several prominent investors over the years, including:
Executive changes at the Sky Group level can impact oversight for NOW. In the past year, a notable departure was Stephen van Rooyen, who had overall responsibility for NOW as CEO of Sky UK & Ireland. Specific high-profile leadership changes solely within the dedicated NOW team are less frequently publicized.
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NOW is part of Sky. Common email formats for Sky employees typically follow standard corporate patterns. The most prevalent is likely firstname.lastname@sky.uk.
firstname.lastname@sky.uk
Format
jane.doe@sky.uk
Example
85%
Success rate
The Sun • February 21, 2024
NOW added the 'Great TV' channel to its Entertainment Membership at no extra cost, offering viewers access to a range of classic TV shows, including dramas and comedies....more
Cord Busters • January 16, 2024
NOW discontinued its Sky Sports Mobile Month Pass, which offered Premier League and EFL Championship matches on smartphones. Existing users were moved to a more expensive sports pass or had their subscriptions cancelled....more
Sky Group • May 23, 2023
NOW launched a new brand platform 'Believe it' to highlight its range of quality entertainment and flexible, no-contract viewing options, supported by a major advertising campaign....more
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