What Does NOW Do?

Total employees850
HeadquartersIsleworth
Founded2012

NOW (formerly Now TV) is a subscription-based over-the-top (OTT) streaming service operated by Sky Group. It offers flexible, contract-free access to a wide range of entertainment, including blockbuster movies, exclusive TV series from Sky, live sports events via Sky Sports, and kids' programming. Users can purchase different 'Memberships' (e.g., Entertainment, Cinema, Sports, Hayu) to tailor their viewing experience across various devices like smart TVs, streaming sticks, consoles, mobiles, and tablets.

Where Is NOW's Headquarters?

HQ Function

Serves as the central hub for Sky's UK operations, including strategic direction, content acquisition, technology development, marketing, and customer operations for services like NOW.

Notable Features:

The Sky Campus includes modern, award-winning buildings like Sky Central, featuring open-plan workspaces, advanced production studios, an on-site cinema, various eateries, a health and fitness centre, and a strong commitment to sustainability.

Work Culture:

A dynamic, innovative, and collaborative environment typical of a leading media and technology company. There's a focus on creativity, employee well-being, and agile working practices to keep pace with the fast-evolving entertainment industry.

HQ Significance:

The Osterley campus is the nerve centre for Sky's largest market (UK & Ireland), driving innovation in broadcasting, streaming (including NOW), and content creation. It represents a major employment and technological hub in the media sector.

Values Reflected in HQ: The headquarters design and operations reflect Sky's values of innovation, customer focus, collaboration, sustainability (e.g., 'Sky Zero' commitments), and excellence in content and technology.

Location:

NOW primarily operates as a streaming service in the United Kingdom, Ireland, and Italy. Its global reach and operational capabilities are supported by its parent company, Sky Group, and the broader Comcast NBCUniversal network, particularly for technology infrastructure, content acquisition, and overall strategic direction. While the NOW brand is specific to these European markets, Sky's overall presence spans across Europe.

Street Address:

1 Sky Way, Osterley

City:

Isleworth

State/Province:

Greater London

Country:

United Kingdom

Where Else Does NOW Operate Around the World?

Milan, Italy

Address: Via Monte Penice 7, 20138 Milano MI, Italy

Serves as the primary operational base for Sky's Italian market, adapting NOW's services and content library to local preferences and broadcasting rights.

Livingston, Scotland, UK

Address: 2 Duddagee Rd, Kirkton Campus, Livingston EH54 7AT, UK

Functions as a critical hub for customer contact and operational support across the UK, ensuring a smooth user experience for NOW members.

Dublin, Ireland

Address: 4th Floor, One Burlington Plaza, Burlington Road, Dublin 4, Ireland

Manages and tailors Sky's offerings, including the NOW streaming service, specifically for the Irish market, addressing local consumer needs and content regulations.

Buying Intent Signals for NOW

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading NOW? Meet the Executive Team

As of April 2025, NOW' leadership includes:

Marina Storti - Managing Director, NOW
Jamie Schwartz - Director of Brand, Marketing and Merchandising, NOW & Sky

Who's Investing in NOW?

NOW has been backed by several prominent investors over the years, including:

Comcast (via Sky Group)

What Leadership Changes Has NOW Seen Recently?

Hire0
Exits1

Executive changes at the Sky Group level can impact oversight for NOW. In the past year, a notable departure was Stephen van Rooyen, who had overall responsibility for NOW as CEO of Sky UK & Ireland. Specific high-profile leadership changes solely within the dedicated NOW team are less frequently publicized.

Departures

Stephen van Rooyen, Stephen van Rooyen departed Sky. His role included oversight of NOW within the UK & Ireland market.

What Technology (Tech Stack) Is Used byNOW?

Discover the tools NOW uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NOW Email Formats and Examples

NOW is part of Sky. Common email formats for Sky employees typically follow standard corporate patterns. The most prevalent is likely firstname.lastname@sky.uk.

firstname.lastname@sky.uk

Format

jane.doe@sky.uk

Example

85%

Success rate

What's the Latest News About NOW?

The SunFebruary 21, 2024

NOW viewers get new channel showing classic comedy and drama for FREE

NOW added the 'Great TV' channel to its Entertainment Membership at no extra cost, offering viewers access to a range of classic TV shows, including dramas and comedies....more

Cord BustersJanuary 16, 2024

NOW Axes Its £9.99 Sky Sports Mobile Pass For Good

NOW discontinued its Sky Sports Mobile Month Pass, which offered Premier League and EFL Championship matches on smartphones. Existing users were moved to a more expensive sports pass or had their subscriptions cancelled....more

Sky GroupMay 23, 2023

Sky launches new brand platform for NOW, ‘Believe it’, underpinned by new UK-wide campaign

NOW launched a new brand platform 'Believe it' to highlight its range of quality entertainment and flexible, no-contract viewing options, supported by a major advertising campaign....more

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