What Does Novus Do?

Total employees513
HeadquartersAustin
Founded1999

Novus Bars is a forward-thinking company dedicated to revolutionizing the functional food market with science-backed, high-quality nutrition bars. Our mission is to provide consumers with delicious, convenient, and effective snacking solutions that support specific health and wellness goals, such as enhanced cognitive performance, sustained energy, and improved gut health. We focus on utilizing premium, natural ingredients and innovative formulations to create products that not only taste great but also deliver tangible benefits. Novus Bars caters to health-conscious individuals, athletes, busy professionals, and anyone seeking to optimize their daily nutrition and performance through intelligently designed food.

Where Is Novus's Headquarters?

HQ Function

The headquarters serves as the central hub for research and development, product formulation, brand strategy, marketing, sales operations, and corporate administration.

Notable Features:

Our Austin HQ features a state-of-the-art test kitchen for product development, collaborative open-plan workspaces, and wellness-focused amenities for employees.

Work Culture:

Novus Bars fosters a dynamic, innovative, and collaborative work culture. We encourage creativity, continuous learning, and a passion for health and nutrition. Team members are empowered to contribute to our mission and embody the wellness principles our brand stands for.

HQ Significance:

Austin's vibrant ecosystem of tech, CPG, and health-focused companies provides an ideal environment for Novus Bars to innovate, attract top talent, and grow.

Values Reflected in HQ: The headquarters reflects our core values of innovation, quality, health, and collaboration through its modern design, focus on well-being, and functional layout.

Location:

Currently, Novus Bars primarily serves the North American market through direct-to-consumer online sales and select retail partnerships. We are actively exploring expansion into European and Asia-Pacific markets, leveraging e-commerce platforms and identifying potential distribution partners to make our functional nutrition bars accessible to a global audience. Our digital marketing and customer support functions are designed to engage with customers worldwide.

Street Address:

456 Innovation Drive, Suite 200

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does Novus Operate Around the World?

Boulder, Colorado/USA

Address: 789 Performance Avenue, Co-working Suite B

To tap into the rich talent pool and industry connections in sports science and natural product innovation prevalent in the Boulder region, and to facilitate direct engagement with athlete communities.

Buying Intent Signals for Novus

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Novus? Meet the Executive Team

As of April 2025, Novus' leadership includes:

Dr. Elena Petrova - Founder & Chief Executive Officer
Marcus Chen - Chief Operating Officer
Aisha Khan - Head of Research & Development
James Miller - VP of Marketing

Who's Investing in Novus?

Novus has been backed by several prominent investors over the years, including:

Catalyst Health Ventures
InnovateFood Capital
Summit Peak Angels
NextGen Nutrition Fund

What Leadership Changes Has Novus Seen Recently?

Hire1
Exits0

Over the past year, Novus Bars has focused on strengthening its leadership team to support rapid growth, notably with the addition of a new VP of Marketing. There have been no major executive departures.

New Appointments:

James Miller, James Miller appointed as new VP of Marketing, bringing extensive experience in CPG branding and digital marketing to Novus Bars.

What Technology (Tech Stack) Is Used byNovus?

Discover the tools Novus uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Novus Email Formats and Examples

Novus Bars typically uses a standard email format for its employees, most commonly combining the first initial with the last name, or just the first name.

[first_initial][last]@novusbars.com (e.g., epetrova@novusbars.com) or [first]@novusbars.com (e.g. elena@novusbars.com)

Format

jdoe@novusbars.com

Example

80%

Success rate

What's the Latest News About Novus?

FoodTech WeeklyMarch 15, 2024

Novus Bars Launches New 'CogniBoost' Line of Nootropic Bars

Novus Bars today announced the launch of its highly anticipated 'CogniBoost' range, featuring functional ingredients aimed at enhancing mental clarity and focus. The new line is available on their website and through select health food retailers....more

Nutrition Business JournalJanuary 22, 2024

Novus Bars Secures $5M in Series A Funding to Expand Production and R&D

Functional food innovator Novus Bars has successfully closed a $5 million Series A funding round led by Catalyst Health Ventures. The capital will be used to scale up production, expand their R&D team, and explore new market channels....more

Wellness TodayOctober 5, 2023

Novus Bars Recognized for Innovation in Functional Snacking at a Recent Health & Wellness Expo

Novus Bars received the 'Most Innovative Functional Snack' award at the Annual Health & Wellness Expo for their unique formulations and commitment to science-backed nutrition....more

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