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Novus Bars is a forward-thinking company dedicated to revolutionizing the functional food market with science-backed, high-quality nutrition bars. Our mission is to provide consumers with delicious, convenient, and effective snacking solutions that support specific health and wellness goals, such as enhanced cognitive performance, sustained energy, and improved gut health. We focus on utilizing premium, natural ingredients and innovative formulations to create products that not only taste great but also deliver tangible benefits. Novus Bars caters to health-conscious individuals, athletes, busy professionals, and anyone seeking to optimize their daily nutrition and performance through intelligently designed food.
The headquarters serves as the central hub for research and development, product formulation, brand strategy, marketing, sales operations, and corporate administration.
Our Austin HQ features a state-of-the-art test kitchen for product development, collaborative open-plan workspaces, and wellness-focused amenities for employees.
Novus Bars fosters a dynamic, innovative, and collaborative work culture. We encourage creativity, continuous learning, and a passion for health and nutrition. Team members are empowered to contribute to our mission and embody the wellness principles our brand stands for.
Austin's vibrant ecosystem of tech, CPG, and health-focused companies provides an ideal environment for Novus Bars to innovate, attract top talent, and grow.
Currently, Novus Bars primarily serves the North American market through direct-to-consumer online sales and select retail partnerships. We are actively exploring expansion into European and Asia-Pacific markets, leveraging e-commerce platforms and identifying potential distribution partners to make our functional nutrition bars accessible to a global audience. Our digital marketing and customer support functions are designed to engage with customers worldwide.
456 Innovation Drive, Suite 200
Austin
Texas
USA
Address: 789 Performance Avenue, Co-working Suite B
To tap into the rich talent pool and industry connections in sports science and natural product innovation prevalent in the Boulder region, and to facilitate direct engagement with athlete communities.
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As of April 2025, Novus' leadership includes:
Novus has been backed by several prominent investors over the years, including:
Over the past year, Novus Bars has focused on strengthening its leadership team to support rapid growth, notably with the addition of a new VP of Marketing. There have been no major executive departures.
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Novus Bars typically uses a standard email format for its employees, most commonly combining the first initial with the last name, or just the first name.
[first_initial][last]@novusbars.com (e.g., epetrova@novusbars.com) or [first]@novusbars.com (e.g. elena@novusbars.com)
Format
jdoe@novusbars.com
Example
80%
Success rate
FoodTech Weekly • March 15, 2024
Novus Bars today announced the launch of its highly anticipated 'CogniBoost' range, featuring functional ingredients aimed at enhancing mental clarity and focus. The new line is available on their website and through select health food retailers....more
Nutrition Business Journal • January 22, 2024
Functional food innovator Novus Bars has successfully closed a $5 million Series A funding round led by Catalyst Health Ventures. The capital will be used to scale up production, expand their R&D team, and explore new market channels....more
Wellness Today • October 5, 2023
Novus Bars received the 'Most Innovative Functional Snack' award at the Annual Health & Wellness Expo for their unique formulations and commitment to science-backed nutrition....more
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