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Nova City Development is a prominent real estate development company primarily known for its large-scale, master-planned housing and commercial projects in Pakistan, most notably the 'Nova City' brand developments. The company focuses on creating modern, self-sustaining communities equipped with comprehensive amenities, including residential plots, commercial areas, educational institutions, healthcare facilities, and recreational spaces. They aim to provide high-quality living standards and investment opportunities, often strategically locating their projects near major infrastructural developments like motorways and airports. Nova City Development is associated with the Nova Group, which has diverse interests including education and real estate.
Central hub for project planning, development oversight, sales, marketing, and corporate administration for Nova City projects.
Modern office infrastructure, often co-located with their flagship project's site office and sales gallery, showcasing project models and master plans.
Dynamic and project-oriented, with a strong focus on sales, marketing, and construction milestones. Emphasis on innovation in urban planning and delivering on commitments to investors and residents.
Serves as the nerve center for their expanding portfolio of real estate projects, particularly in and around major cities in Pakistan.
While Nova City Development's core operations and projects are concentrated within Pakistan, they actively engage in international marketing and outreach to attract investment from overseas Pakistanis and international investors. This includes participation in international property expos and maintaining representative contacts in key regions like the Middle East (UAE), Europe (UK), and North America (USA, Canada) to facilitate investments in their Pakistani projects.
Nova City Main Boulevard, Near M-14 Hakla D.I. Khan Motorway
Islamabad
Islamabad Capital Territory
Pakistan
Address: Nova City Peshawar, Main Charsadda Road, Near M-1 Motorway, Peshawar
To develop and market a significant housing and commercial project catering to the needs of Peshawar and surrounding areas, leveraging its strategic location.
Address: Nova One Lahore, Main Ferozepur Road, Lahore (Associated project/office)
To expand the company's footprint and cater to the robust real estate market in Lahore, Pakistan's second-largest city.
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As of April 2025, Nova Development ' leadership includes:
Nova Development has been backed by several prominent investors over the years, including:
Specific high-level executive changes at Nova City Development are not frequently publicized. Leadership, particularly under Chairman Chaudhry Junaid Afzaal, appears to maintain continuity. Project-specific leadership roles might see more dynamic changes aligned with development phases.
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Nova City Development and the broader Nova Group likely use standardized email formats for their corporate communications. Common formats include [firstinitial][lastname]@[domain] or [firstname].[lastname]@[domain]. The primary domain is likely novacity.pk or a related Nova Group domain.
[firstinitial][lastname]@novacity.pk (e.g., jafzaal@novacity.pk) or [firstname].[lastname]@novacity.pk (e.g., junaid.afzaal@novacity.pk)
Format
info@novacity.pk
Example
70%
Success rate
ProPakistani • January 15, 2024
Nova City Peshawar announced the launch of new bookings for various sizes of residential plots, offering updated payment plans. This move aims to attract fresh investment and cater to the growing demand for housing in the region....more
ARY News • October 26, 2023
Nova City Islamabad successfully conducted a balloting event for residential and commercial plots. The event marked a significant step for allottees, assigning specific plot numbers within the developing society....more
Zameen.com Blog • August 10, 2023
An overview of Nova City Islamabad, highlighting its location advantages near the CPEC route and New Islamabad International Airport, amenities, and development progress, positioning it as a key investment hub....more
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