Notonthehighstreet is a leading curated online marketplace that connects customers with over 5,000 of the UK's best small creative businesses. Founded in 2006 by Holly Tucker and Sophie Cornish, the platform offers a vast selection of original, thoughtful gifts, homeware, jewellery, fashion, and experiences that are not typically found on the traditional high street. The company's mission is to support and celebrate small businesses, providing them with a prominent platform to reach a wider audience, while offering consumers a unique and inspiring shopping experience focused on quality, originality, and personalisation.
Serves as the central operational hub, housing departments such as marketing, technology, partner (seller) relations, customer service, and administrative functions.
The headquarters, known as 'NOTHS House,' is a modern office space designed to foster creativity and collaboration, reflecting the company's brand and its support for creative enterprises.
Notonthehighstreet cultivates a dynamic, entrepreneurial, and creative work environment. The culture emphasizes innovation, passion for unique products, support for small businesses, and collaboration among teams.
The Richmond headquarters is pivotal for managing the e-commerce platform, curating products, onboarding and supporting thousands of small business partners, and strategizing the company's growth and market presence.
While Notonthehighstreet's core focus is on UK-based small businesses and customers, its e-commerce platform facilitates international shipping to numerous countries. This allows global customers to access unique products from British artisans and creators. Key global functions, including international customer service and logistics coordination, are managed from their UK headquarters.
NOTHS House, 63 Kew Road
Richmond
Surrey
United Kingdom
Address: N/A
Operations are managed centrally from the UK headquarters to support their extensive network of UK-based small business partners and their global customer base.
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As of April 2025, Not On The High Street' leadership includes:
Not On The High Street has been backed by several prominent investors over the years, including:
In the past 12 months, Notonthehighstreet has made significant appointments to its executive team, including a new Chief Financial Officer and a new Chief Commercial Officer, to drive its next phase of growth and commercial strategy.
Discover the tools Not On The High Street uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Notonthehighstreet.com most commonly uses the 'first.last' email format (e.g., jane.doe@notonthehighstreet.com) for its employees. Another observed format, though less common, is 'first@notonthehighstreet.com'.
first.last@notonthehighstreet.com
Format
jane.doe@notonthehighstreet.com
Example
80%
Success rate
Retail Gazette • February 13, 2024
Notonthehighstreet has appointed Hannah Dale as its new chief financial officer. Dale previously served as finance director at online gifting giant Moonpig, bringing valuable experience to the marketplace....more
CampaignLive • October 26, 2023
Notonthehighstreet launched its 2023 Christmas brand campaign titled 'The Magic of Small'. The campaign focuses on celebrating the unique, handcrafted gifts from small businesses available on its platform and promoting thoughtful gifting....more
Retail Sector • May 3, 2023
Notonthehighstreet announced new appointments to its senior leadership team: Tom Laranjo as Chief Commercial Officer and Emma Lacey as Marketing Director, aiming to drive the company's next phase of growth....more
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