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Nothing Bundt Cakes's Overview

Total employees4747
HeadquartersAddison
Founded

Nothing Bundt Cakes is a popular bakery chain specializing in modern, handcrafted Bundt cakes, Bundtlets, and Bundtinis®. Founded in Las Vegas in 1997 by Dena Tripp and Debbie Shwetz, the company offers a variety of cake flavors and signature cream cheese frosting, catering to everyday enjoyment, celebrations, and corporate gifting. It operates primarily through a franchise model, with hundreds of bakery locations across the United States and Canada. Their cakes are known for their moistness, quality ingredients, and distinctive decorated presentations.

Where is Nothing Bundt Cakes's Headquarters?

HQ Function

The headquarters serves as the central hub for franchise operations, support, marketing, product development, training, and corporate administration for the Nothing Bundt Cakes brand.

Notable Features:

The headquarters is likely a modern office facility designed to foster collaboration and support the expansive franchise network. It would include training facilities for new franchisees and test kitchens for recipe development.

Work Culture:

The work culture at Nothing Bundt Cakes' HQ is likely focused on brand passion, franchisee success, and operational excellence. It probably embodies a 'celebratory' spirit, reflecting the nature of their products, while maintaining a professional and growth-oriented environment.

HQ Significance:

The Addison headquarters is significant as it's the nerve center for a rapidly growing national (and increasingly international) brand, coordinating hundreds of franchise locations and ensuring brand consistency and quality.

Values Reflected in HQ: The headquarters likely reflects values such as quality, joy, community, and entrepreneurial spirit, supporting franchisees to bring the Nothing Bundt Cakes experience to their local areas.

Location:

Nothing Bundt Cakes primarily operates in the United States, with a significant and growing number of franchised bakeries across many states. They also have a presence in Canada. Global functions, such as overarching brand strategy, franchise system management, and supply chain for proprietary items, are supported from their US headquarters in Texas.

Street Address:

4560 Belt Line Rd, Suite 350

City:

Addison

State/Province:

TX

Country:

USA

Nothing Bundt Cakes's Global Presence

Various Cities, USA & Canada

Address: Multiple franchised bakery locations nationwide and in Canada. For example, a bakery in Pasadena, CA: 548 S. Lake Avenue, Pasadena, CA 91101

To provide Nothing Bundt Cakes' products directly to consumers in specific geographic territories, managing local demand, community engagement, and upholding brand standards at the store level.

Buying Intent Signals for Nothing Bundt Cakes

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Nothing Bundt Cakes

As of April 2025, Nothing Bundt Cakes' leadership includes:

Dolf Berle - Chief Executive Officer
Chris Tanco - President & Chief Operating Officer
Angie Message - SVP, Marketing
Juan Zavala - Chief Development Officer
Monica VEE - Chief Financial Officer

Investors of Nothing Bundt Cakes

Nothing Bundt Cakes has been backed by several prominent investors over the years, including:

Roark Capital Group

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In mid-2023, Nothing Bundt Cakes appointed Dolf Berle as its new CEO. Other specific high-level executive movements within the last 12 months are not widely publicized, suggesting relative stability in the core leadership team following this key appointment.

New Appointments:

Dolf Berle, Dolf Berle appointed as new CEO to lead Nothing Bundt Cakes into its next phase of growth and innovation.

Technology (Tech Stack) used by Nothing Bundt Cakes

Discover the tools Nothing Bundt Cakes uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nothing Bundt Cakes Email Formats and Examples

Common email formats for corporate employees at Nothing Bundt Cakes likely follow standard business patterns. For franchisees or bakery-level employees, email addresses may vary or be through personal accounts.

[first_initial][last]@nothingbundtcakes.com

Format

jdoe@nothingbundtcakes.com

Example

70%

Success rate

News and media

PR NewswireJuly 18, 2023

Nothing Bundt Cakes Appoints Dolf Berle as Chief Executive Officer

Nothing Bundt Cakes announced the appointment of Dolf Berle as its new Chief Executive Officer. Berle, a seasoned executive with experience at Topgolf, Dave & Buster's, and House of Blues, is set to lead the company's continued growth....more

PR NewswireMay 4, 2023

Nothing Bundt Cakes Celebrates 500th Bakery Milestone

Nothing Bundt Cakes celebrated the opening of its 500th bakery, located in Shawnee, Kansas. This milestone highlights the brand's rapid expansion and popularity across North America....more

Franchising.comSeptember 12, 2023

Nothing Bundt Cakes Celebrates Sweet Success with More Than 500 Bakeries

The article highlights Nothing Bundt Cakes' growth, reaching over 500 bakeries and continuing its expansion plans, driven by strong franchise interest and consumer demand for its unique cake offerings....more

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