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Not Just A Label (NJAL) is the world’s leading designer platform for showcasing and nurturing today's pioneers in contemporary fashion. Founded in 2008 by Stefan Siegel, NJAL has become an indispensable tool for the fashion industry, connecting emerging designers with a global audience, buyers, and media. The platform provides designers with exposure and a retail channel, while championing originality, craftsmanship, and sustainable practices. NJAL's mission is to empower independent designers and diversify the fashion landscape.
Serves as the central hub for strategic operations, platform development, editorial content, designer curation, and global marketing initiatives.
As a digitally-native company, NJAL's physical presence is focused on agile workspaces that foster creativity and collaboration rather than large, public-facing architectural landmarks. Emphasis is on technological infrastructure and connectivity.
Dynamic, innovative, and fast-paced, with a strong passion for fashion, art, and supporting emerging talent. The culture encourages creativity, global thinking, and a disruptive approach to the traditional fashion system.
London's status as a major fashion and tech hub provides NJAL with access to talent, industry networks, and a vibrant creative scene, crucial for its role in discovering and promoting new designers worldwide.
Not Just A Label supports a global community of designers from over 150 countries, providing them an international platform. While key operational hubs are in London and it maintains a focus on North America, its digital platform, editorial content, and e-commerce functions are accessible worldwide. NJAL actively scouts and features talent from virtually every continent, reflecting a truly global reach in the fashion tech space.
Information not publicly disclosed (Primarily an online platform with operational hubs)
London
England
United Kingdom
Address: Previously maintained a physical office; now operates with a strong regional focus and team presence. Specific address not publicly listed for a permanent office.
To tap into the vibrant North American design scene, support US-based emerging designers, and expand NJAL's reach and influence within the significant US fashion market.
Address: N/A (Distributed)
To ensure a truly global perspective in designer discovery, content creation, and community engagement, reflecting the international nature of the fashion industry and NJAL's designer base.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Not Just A Label' leadership includes:
Not Just A Label has been backed by several prominent investors over the years, including:
As a private company, Not Just A Label does not frequently publicize minor executive changes. No major leadership transitions have been widely reported in the last 12 months. Key leadership, including Founder Stefan Siegel, remains stable.
Discover the tools Not Just A Label uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Based on common industry patterns, Not Just A Label likely utilizes email formats such as [first].[last]@notjustalabel.com or [first_initial][last]@notjustalabel.com. For direct contact, using forms on their official website is recommended.
[first].[last]@notjustalabel.com
Format
stefan.siegel@notjustalabel.com
Example
70%
Success rate
Not Just A Label Website • Ongoing (Platform Feature)
NJAL's editorial section consistently highlights emerging designers from around the world, offering in-depth interviews, collection showcases, and articles on fashion innovation, sustainability, and industry trends. This serves as a key channel for designer discovery....more
NJAL Instagram / NJAL Website • November 7, 2023
Not Just A Label encouraged conscious consumption around the Black Friday period, highlighting independent designers on their platform as an alternative to mass-market sales, reinforcing their commitment to supporting small businesses and unique design....more
Forbes • September 1, 2023
Stefan Siegel, founder of NJAL, discussed the evolving fashion landscape, the role of technology, and NJAL's mission to support emerging talent in an interview with Forbes, emphasizing the importance of dialogue and community in fashion's future....more
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