Norrøna
Norrøna's Overview
Norrøna is a Norwegian, family-owned outdoor company established in 1929 by Jørgen Jørgensen, an outdoor enthusiast searching for durable and functional equipment to perform in Norway's harsh and rugged land. For four generations, Norrøna has been driven by a passion for the outdoors and a commitment to innovation, quality, and sustainable practices. The company is known for its 'Loaded Minimalism™' design philosophy—creating products with all critical details and functionality, but nothing more. Norrøna specializes in high-performance clothing, backpacks, and accessories for a wide range of outdoor activities including skiing, snowboarding, mountaineering, hiking, trail running, and mountain biking. They are recognized for their bold colors, technical proficiency, long-lasting products, and strong focus on environmental responsibility, including the use of recycled materials and a repair service to extend product life.
Where is Norrøna's Headquarters?
HQ Function
Serves as the central hub for global operations, including product design and development, research, marketing, sales, administration, and customer service. It also houses a flagship retail store and showroom.
Notable Features:
Norrøna House is a modern, architecturally distinct building that integrates office spaces with a flagship store, repair center, and showroom. It's designed to reflect the brand's commitment to quality and sustainability, often featuring natural materials and energy-efficient systems. It also offers an outlet store.
Work Culture:
The work culture at Norrøna is characterized by a passion for the outdoors, innovation, and quality. Employees often share a love for nature and the activities Norrøna products are designed for. It fosters a collaborative environment with a strong emphasis on craftsmanship and sustainability.
HQ Significance:
The headquarters is a physical embodiment of the Norrøna brand, showcasing its Norwegian heritage, design philosophy, and commitment to creating world-class outdoor products. Its location near Oslo allows for easy access for international partners while being close to natural environments for product testing.
Values Reflected in HQ: The headquarters reflects Norrøna's core values of quality, functionality, design, and sustainability through its architecture, interior design, integrated repair center, and operational practices.
Location:
Norrøna maintains a strong global presence through its international e-commerce platform (norrona.com), which ships to numerous countries worldwide. This is complemented by a network of company-owned flagship stores in key cities across Europe and North America, concept stores, and partnerships with specialized outdoor retailers globally. Their functions supported globally include product design and development (centralized in Norway), international sales and marketing, distribution through regional hubs, customer support, and a commitment to repair services accessible to their international customer base. They also manage a global supply chain with a focus on responsible production.
Street Address:
Vollsveien 13H
City:
Lysaker
State/Province:
Akershus
Country:
Norway
Norrøna's Global Presence
Oslo, Norway
Address: Akersgata 30, 0158 Oslo, Norway
Strengthens brand presence in Norway's largest city, catering to a significant domestic market and tourists interested in premium outdoor gear.
Chamonix-Mont-Blanc, France
Address: 20 Avenue Ravanel le Rouge, 74400 Chamonix-Mont-Blanc, France
Serves as a key European outpost in the Alps, directly engaging with core users and providing specialized gear and expertise for alpine environments.
New York, NY, USA
Address: 67 Greene St, New York, NY 10012, USA
Expands Norrøna's reach in North America, building brand awareness and providing a premium retail experience in a major global city and fashion hub.
Stockholm, Sweden
Address: Norrlandsgatan 10, 111 43 Stockholm, Sweden
Caters to the strong outdoor culture in Sweden and strengthens Norrøna's position as a leading Scandinavian outdoor brand.
Buying Intent Signals for Norrøna
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Norrøna
As of April 2025, Norrøna' leadership includes:
Investors of Norrøna
Norrøna has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held, family-owned company, Norrøna generally experiences stable leadership. No major public announcements regarding executive hires or exits have been identified in the last 12 months. Key leadership positions often have long tenures.
Technology (Tech Stack) used by Norrøna
Discover the tools Norrøna uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Norrøna Email Formats and Examples
Norrøna's corporate email addresses typically follow a standard format. While specific departmental or functional emails might vary, the common pattern for employee emails is based on their name.
[first].[last]@norrona.no
Format
jorgen.jorgensen@norrona.no
Example
75%
Success rate
News and media
Norrøna News • October 5, 2023
Norrøna News: A new gold standard for Norrøna down
Norrøna announced a new partnership for sourcing down, aiming for the highest standards in animal welfare and traceability. This initiative underscores their commitment to sustainability and ethical sourcing in their insulated products....more
Norrøna News • March 1, 2024
Norrøna News: The new Norrøna fjørå – For every trail. Any day.
Norrøna launched its revamped fjørå collection for mountain biking, emphasizing versatility, durability, and specific features tailored for trail riders. The launch includes new designs and improved materials for enhanced performance....more
Norrøna Responsibility • Ongoing
Norrøna News: Norrøna Recommerce - Buy and Sell Used Gear
Norrøna continues to promote its Recommerce program, allowing customers to buy and sell used Norrøna gear. This initiative supports a circular economy, extends product lifespan, and makes high-quality gear more accessible....more
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