What Does Nori Do?

Total employees56
HeadquartersSeattle
Founded2017

Nori is a carbon removal marketplace on a mission to reverse climate change by making it simple and transparent to pay for verified carbon removal. They work with carbon removal suppliers, initially focusing on regenerative agriculture practices that sequester carbon in soil, and connect them with individuals and businesses looking to offset their carbon footprint or contribute to climate solutions. Nori aims to build a transparent, secure, and trusted platform using blockchain technology for tracking carbon removal credits (Nori Carbon Removal Tonnes - NRTs), ensuring each NRT represents one tonne of CO2 removed from the atmosphere and retired.

Where Is Nori's Headquarters?

HQ Function

Serves as the central hub for Nori's leadership, software development, product management, business development, methodology creation, and operational management of its carbon removal marketplace.

Notable Features:

Modern office space designed to foster collaboration and innovation, situated in a city known for its progressive stance on environmental issues and vibrant tech ecosystem.

Work Culture:

Nori cultivates a mission-driven, collaborative, and innovative work culture. Employees are passionate about climate solutions and are encouraged to contribute to a transparent and impactful marketplace. The culture likely emphasizes agility, continuous learning, and a strong sense of purpose.

HQ Significance:

The Seattle headquarters is crucial for coordinating Nori's global mission to scale carbon removal. Its location in a leading tech city provides access to talent and a supportive ecosystem for its innovative approach to carbon markets.

Values Reflected in HQ: The HQ environment likely reflects Nori's core values of transparency, integrity, innovation, and a profound commitment to creating a sustainable future by reversing climate change.

Location:

Nori operates a global marketplace, connecting carbon removal suppliers (e.g., farmers in the US) with buyers from around the world. While its core team is based in Seattle, with many members working remotely across the United States, its platform and impact are international. Nori supports carbon removal projects and facilitates transactions globally, aiming to scale diverse carbon removal methodologies worldwide.

Street Address:

Specific street address not publicly listed for security and privacy.

City:

Seattle

State/Province:

Washington

Country:

USA

Where Else Does Nori Operate Around the World?

No additional office locations available.

Buying Intent Signals for Nori

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nori? Meet the Executive Team

As of April 2025, Nori' leadership includes:

Paul Gambill - Co-Founder & CEO
Radhika Moolgavkar - Chief Technology Officer
Jaycen Horton - Head of Product
Matt Tracy - Head of Supply & Methodology

Who's Investing in Nori?

Nori has been backed by several prominent investors over the years, including:

Toyota Ventures
M13
Placeholder VC
Tenacious Ventures
Clean Energy Ventures
The EQT Foundation
Galaxy Digital
Shopify (strategic partner & purchaser)

What Leadership Changes Has Nori Seen Recently?

Hire1
Exits1

Nori has experienced key leadership changes in its methodology and supply division over the past year, onboarding a new head to drive growth in these critical areas following a notable departure.

Departures

Alexsandra Guerra, Alexsandra Guerra departed from her role as Head of Methodology at Nori.

New Appointments:

Matt Tracy, Matt Tracy joined Nori as the Head of Supply & Methodology to lead and expand the company's carbon removal supply initiatives.

What Technology (Tech Stack) Is Used byNori?

Discover the tools Nori uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nori Email Formats and Examples

Nori commonly uses the [first]@nori.com email format for its employees. For official inquiries, it's best to use designated contact forms or email addresses on their website, or connect via professional networking platforms like LinkedIn.

[first]@nori.com

Format

paul@nori.com

Example

85%

Success rate

What's the Latest News About Nori?

Business WireMarch 19, 2024

Nori and Native Mark First-Ever Forward Purchase of Regenerative Grazing Carbon Credits

Nori partnered with Native to facilitate the first forward purchase of carbon removal credits derived from regenerative grazing practices. This initiative expands Nori's portfolio of carbon removal solutions, enabling proactive investment in sustainable agriculture....more

Business WireFebruary 20, 2024

Nori Announces New Carbon Removal Tonnage From Perennial Cropping Projects

Nori added new carbon removal tonnage to its marketplace sourced from U.S. farmers employing perennial cropping systems. These projects enhance soil carbon sequestration and contribute to long-term agricultural sustainability....more

Nori Blog / PR NewswireNovember 14, 2023

Nori Launches New Website and Brand Identity to Reflect Mission of Reversing Climate Change

Nori unveiled a revamped website and new brand identity, designed to better communicate its mission, values, and the growing momentum of its carbon removal marketplace. The refresh aims to enhance user experience and clarify its role in the climate tech landscape....more

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