What Does Nor1 Do?

Total employees10
HeadquartersSanta Clara
Founded2004

Nor1, Inc. was a pioneering hospitality technology company specializing in real-time, data-driven pricing and merchandising solutions for the hotel industry. Their AI-powered platform helped hotels optimize revenue by offering targeted upsells and upgrades to guests at various touchpoints. Key products included eStandby Upgrade®, CheckIn Merchandising™, and eXpress Upgrade™. In November 2020, Nor1 was acquired by Oracle and is now integrated into the Oracle Hospitality suite of solutions, continuing to enhance guest experiences and drive ancillary revenue for hoteliers globally under the Oracle Hospitality Nor1 banner.

Where Is Nor1's Headquarters?

HQ Function

Served as the central hub for product development, engineering, global operations, sales, marketing, and corporate leadership for Nor1's hospitality technology solutions.

Notable Features:

Located in a prominent technology park in Silicon Valley, offering access to a rich talent pool and fostering innovation. The office likely featured modern amenities conducive to a tech startup environment.

Work Culture:

As a tech company in the competitive hospitality space, Nor1 likely fostered a fast-paced, innovative, and customer-centric work culture. Emphasis was likely placed on collaboration, data-driven decision-making, and agile development.

HQ Significance:

Its Silicon Valley location was significant for attracting tech talent, securing venture funding, and being at the forefront of technological advancements in AI and machine learning for the hospitality sector.

Values Reflected in HQ: The headquarters likely reflected values of innovation, technological excellence, customer focus, and growth, common in Silicon Valley tech firms.

Location:

Prior to its acquisition by Oracle, Nor1 established a significant global presence, serving hotel clients across North America, Europe, Asia-Pacific, the Middle East, and Latin America. This was supported by its headquarters in Silicon Valley and key regional offices in locations like Frankfurt (for EMEA) and Singapore (for APAC). Their SaaS solutions were accessible globally, with dedicated teams for sales, implementation, and customer success to support international hotel groups and independent properties.

Street Address:

2000 Wyatt Dr, Suite 9

City:

Santa Clara

State/Province:

CA

Country:

USA

Where Else Does Nor1 Operate Around the World?

Frankfurt, Germany

Address: Frankfurt am Main, Hesse, Germany (General EMEA Hub)

To manage and expand Nor1's presence in the EMEA region, providing localized support and solutions to hotel partners.

Singapore, Singapore

Address: Singapore (General APAC Hub)

To cater to the growing hospitality market in Asia-Pacific, offering tailored solutions and strengthening relationships with regional hotel chains and properties.

Buying Intent Signals for Nor1

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nor1? Meet the Executive Team

As of April 2025, Nor1' leadership includes:

Jason G. Bryant - Founder & CEO
Art Norins - Co-Founder & Chief Strategy Officer
P. Séamus Fynes - EVP, Global Sales & Account Management

Who's Investing in Nor1?

Nor1 has been backed by several prominent investors over the years, including:

Accel Partners
Goldman Sachs Investment Partners
Grotech Ventures
Intel Capital
Concur Technologies

What Leadership Changes Has Nor1 Seen Recently?

Hire0
Exits0

Since Nor1's acquisition by Oracle in late 2020 and its integration into Oracle Hospitality, distinct executive news specifically for 'Nor1' as a standalone entity is not typically announced. Leadership changes related to Nor1's product lines would be part of Oracle's broader executive team movements within its Hospitality Global Business Unit. No specific 'Nor1' branded executive hires or exits have been prominently reported in the last 12 months.

What Technology (Tech Stack) Is Used byNor1?

Discover the tools Nor1 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nor1 Email Formats and Examples

Prior to its acquisition by Oracle, Nor1, Inc. likely used common corporate email formats. Current communications related to Nor1 products would use Oracle email domains (e.g., @oracle.com). The formats below are based on common patterns for companies like Nor1 historically.

[first].[last]@nor1.com or [first_initial][last]@nor1.com

Format

jane.doe@nor1.com or jdoe@nor1.com

Example

65%

Success rate

What's the Latest News About Nor1?

Oracle Press ReleaseMarch 22, 2023

Oracle Hospitality Highlights Nor1 Upsell Solutions' Role in Boosting Hotel Revenue and Guest Experience with OPERA Cloud

Oracle showcased the successful integration and impact of Nor1's AI-powered upselling solutions within the OPERA Cloud Property Management System. The announcement detailed how hoteliers are leveraging Nor1's intelligent merchandising to offer personalized upgrades and services, thereby increasing ancillary revenue and enhancing overall guest satisfaction....more

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