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Nor1, Inc. was a pioneering hospitality technology company specializing in real-time, data-driven pricing and merchandising solutions for the hotel industry. Their AI-powered platform helped hotels optimize revenue by offering targeted upsells and upgrades to guests at various touchpoints. Key products included eStandby Upgrade®, CheckIn Merchandising™, and eXpress Upgrade™. In November 2020, Nor1 was acquired by Oracle and is now integrated into the Oracle Hospitality suite of solutions, continuing to enhance guest experiences and drive ancillary revenue for hoteliers globally under the Oracle Hospitality Nor1 banner.
Served as the central hub for product development, engineering, global operations, sales, marketing, and corporate leadership for Nor1's hospitality technology solutions.
Located in a prominent technology park in Silicon Valley, offering access to a rich talent pool and fostering innovation. The office likely featured modern amenities conducive to a tech startup environment.
As a tech company in the competitive hospitality space, Nor1 likely fostered a fast-paced, innovative, and customer-centric work culture. Emphasis was likely placed on collaboration, data-driven decision-making, and agile development.
Its Silicon Valley location was significant for attracting tech talent, securing venture funding, and being at the forefront of technological advancements in AI and machine learning for the hospitality sector.
Prior to its acquisition by Oracle, Nor1 established a significant global presence, serving hotel clients across North America, Europe, Asia-Pacific, the Middle East, and Latin America. This was supported by its headquarters in Silicon Valley and key regional offices in locations like Frankfurt (for EMEA) and Singapore (for APAC). Their SaaS solutions were accessible globally, with dedicated teams for sales, implementation, and customer success to support international hotel groups and independent properties.
2000 Wyatt Dr, Suite 9
Santa Clara
CA
USA
Address: Frankfurt am Main, Hesse, Germany (General EMEA Hub)
To manage and expand Nor1's presence in the EMEA region, providing localized support and solutions to hotel partners.
Address: Singapore (General APAC Hub)
To cater to the growing hospitality market in Asia-Pacific, offering tailored solutions and strengthening relationships with regional hotel chains and properties.
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As of April 2025, Nor1' leadership includes:
Nor1 has been backed by several prominent investors over the years, including:
Since Nor1's acquisition by Oracle in late 2020 and its integration into Oracle Hospitality, distinct executive news specifically for 'Nor1' as a standalone entity is not typically announced. Leadership changes related to Nor1's product lines would be part of Oracle's broader executive team movements within its Hospitality Global Business Unit. No specific 'Nor1' branded executive hires or exits have been prominently reported in the last 12 months.
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Prior to its acquisition by Oracle, Nor1, Inc. likely used common corporate email formats. Current communications related to Nor1 products would use Oracle email domains (e.g., @oracle.com). The formats below are based on common patterns for companies like Nor1 historically.
[first].[last]@nor1.com or [first_initial][last]@nor1.com
Format
jane.doe@nor1.com or jdoe@nor1.com
Example
65%
Success rate
Oracle Press Release • March 22, 2023
Oracle showcased the successful integration and impact of Nor1's AI-powered upselling solutions within the OPERA Cloud Property Management System. The announcement detailed how hoteliers are leveraging Nor1's intelligent merchandising to offer personalized upgrades and services, thereby increasing ancillary revenue and enhancing overall guest satisfaction....more
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