What Does Nook Sleep Do?

Total employees3
HeadquartersAliso Viejo
Founded2009

Nook Sleep Systems specializes in creating high-quality, organic, and breathable sleep products for infants and children. Their product line includes crib mattresses, bassinet pads, toddler pillows, and loungers, all designed with a focus on safety, health, and comfort. Nook emphasizes non-toxic materials and innovative designs like their signature Pebble pattern, aiming to provide a cleaner, safer, and more comfortable sleep environment for the early years of life. Their mission is to improve the quality of sleep for little ones through thoughtfully designed and responsibly made products.

Where Is Nook Sleep's Headquarters?

HQ Function

The Aliso Viejo headquarters serves as the central hub for Nook Sleep Systems' operations, including product design and development, brand management, marketing, sales strategy, and administrative functions.

Notable Features:

While specific architectural details of their suite are not publicly highlighted, the Vantis complex is a modern Class A office environment. Nook's space likely reflects their brand's emphasis on clean design, natural elements, and a healthy lifestyle.

Work Culture:

The work culture at Nook Sleep Systems is likely collaborative, innovative, and mission-driven, with a strong focus on creating safe, healthy, and beautifully designed products for families. Employees probably share a passion for child wellness and sustainable practices.

HQ Significance:

This headquarters is significant as it's the nerve center for a brand dedicated to revolutionizing baby and child sleep. It's where strategic decisions are made, product innovations are born, and the company's commitment to quality and safety is upheld.

Values Reflected in HQ: The choice of a professional and modern office location in Southern California reflects Nook Sleep's values of quality, innovation, design excellence, and a commitment to a healthy, forward-thinking brand image.

Location:

Nook Sleep Systems primarily focuses its operations and sales within North America, particularly the United States and Canada. Their products are available through their e-commerce website and a curated network of specialty baby product retailers. While they may offer international shipping, their core market presence and support functions like marketing, customer service, and design oversight are managed from their US headquarters to serve their North American customer base. Manufacturing of components or finished goods may occur globally, managed by the HQ team.

Street Address:

120 Vantis, Suite 300

City:

Aliso Viejo

State/Province:

CA

Country:

USA

Where Else Does Nook Sleep Operate Around the World?

Primarily Centralized Operations

Address: N/A - Operations centralized at Aliso Viejo HQ

Focus is on supporting the primary North American market through a centralized operational model. Showrooms or presence within retail partner locations might exist but are not formal 'offices'.

Buying Intent Signals for Nook Sleep

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nook Sleep? Meet the Executive Team

As of April 2025, Nook Sleep' leadership includes:

Helen R. Thrasher - President
Tristam Steinberg - Founder
Daniel Schneider - Chief Operating Officer

Who's Investing in Nook Sleep?

Nook Sleep has been backed by several prominent investors over the years, including:

Information regarding specific investors in Nook Sleep Systems is not publicly disclosed. The company is likely privately held or funded through private capital not detailed in public records.

What Leadership Changes Has Nook Sleep Seen Recently?

Hire0
Exits0

There have been no prominent public announcements regarding executive new hires or departures at Nook Sleep Systems in the last 12 months. The leadership team appears to be stable based on available information.

What Technology (Tech Stack) Is Used byNook Sleep?

Discover the tools Nook Sleep uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nook Sleep Email Formats and Examples

While Nook Sleep Systems' exact email format is not publicly confirmed, companies of its size often use common patterns. The most likely formats would involve the first name, or first initial and last name, followed by '@mynooksleep.com'.

[first]@mynooksleep.com or [first].[last]@mynooksleep.com

Format

example: helen@mynooksleep.com or helen.thrasher@mynooksleep.com

Example

70%

Success rate

What's the Latest News About Nook Sleep?

mynooksleep.com BlogNovember 10, 2023

Nook Sleep Systems news title: Nook's Essential Guide to Safe Sleep for Your Baby

Nook Sleep Systems published a comprehensive guide on their blog detailing essential safe sleep practices for babies. The article covers recommendations from the American Academy of Pediatrics (AAP), emphasizing the importance of a firm, flat sleep surface, placing babies on their back, and keeping the sleep area clear of soft bedding to reduce the risk of SIDS and suffocation. This content underscores Nook's commitment to child safety and educating parents....more

mynooksleep.com BlogOctober 20, 2023

Nook Sleep Systems news title: Why Organic Cotton is The Best Choice For Your Baby's Bedding

Nook Sleep Systems highlighted the benefits of organic cotton for baby bedding in a blog post. The article explains how organic cotton is grown without harmful pesticides and chemicals, making it a safer and healthier choice for sensitive baby skin. It also discusses the environmental benefits of organic farming, aligning with Nook's focus on non-toxic and eco-conscious products....more

Project NurseryMarch 16, 2021

Nook Sleep Systems news title: Editor's Pick: Nook Sleep Pebble Pure Crib Mattress

Project Nursery featured the Nook Sleep Pebble Pure Crib Mattress as an Editor's Pick. The review highlighted the mattress's unique breathable design, organic materials, and non-toxic properties, praising its commitment to creating a safe and healthy sleep environment for babies. This recognition from a popular parenting resource underscores the quality and innovation of Nook's flagship product....more

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