NOBULL
NOBULL 's Overview
NOBULL is a footwear, apparel, and accessory brand for people who train hard and don't believe in excuses. Founded in 2015 by Marcus Wilson and Michael Schaeffer, the company has rapidly built a loyal following, particularly within the CrossFit and broader fitness communities. NOBULL focuses on creating durable, high-performance gear with a minimalist aesthetic, designed to withstand the rigors of intense training. In late 2023, the company was acquired by Mike Repole's private equity firm, Impact Capital, signaling a new phase of growth.
Where is NOBULL 's Headquarters?
HQ Function
The Boston headquarters serves as the central hub for NOBULL's operations, including product design and development, marketing, brand strategy, sales, and executive leadership.
Notable Features:
The office space is designed to reflect the brand's 'no excuses' ethos, likely featuring a clean, functional aesthetic with modern amenities. It may include areas for product showcasing and employee wellness.
Work Culture:
NOBULL's work culture is likely energetic, fast-paced, and deeply rooted in fitness and high performance. Employees are often passionate about the brand and its community, embodying the 'train hard' mentality.
HQ Significance:
Boston provides access to a rich talent pool, a strong athletic culture, and proximity to other innovative companies. The HQ centralizes key decision-making for NOBULL's global strategy and brand direction.
Values Reflected in HQ: The headquarters likely embodies values of functionality, durability, simplicity, and commitment to performance, mirroring the characteristics of NOBULL products.
Location:
NOBULL primarily operates on a direct-to-consumer model through its global e-commerce platform, shipping to numerous countries worldwide. They support this with international marketing, customer service, and logistics. Additionally, NOBULL has been expanding its physical retail footprint with flagship stores in key cities in the US and UK, and pop-up experiences globally to enhance brand visibility and customer engagement.
Street Address:
105 South Street
City:
Boston
State/Province:
MA
Country:
USA
NOBULL 's Global Presence
London, UK
Address: While specific corporate office addresses in London are not widely publicized, NOBULL has a significant retail and brand presence, including a store in Covent Garden (e.g., 32-33 Long Acre, London WC2E 9LA, UK). This indicates a hub for UK/European operations.
To grow NOBULL's brand footprint and direct-to-consumer sales within the UK and Europe, catering to the increasing demand for high-performance training gear.
Miami, FL, USA
Address: NOBULL has a retail store and community hub in the Wynwood district of Miami (e.g., 2322 N Miami Ave, Miami, FL 33127, USA), suggesting a regional focus.
To strengthen brand presence in the Southeastern US, engage with the local fitness community, and drive sales through a physical retail experience.
Buying Intent Signals for NOBULL
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Executive Team of NOBULL
As of April 2025, NOBULL ' leadership includes:
Investors of NOBULL
NOBULL has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive-level event in the last 12 months was the acquisition of NOBULL by Mike Repole's Impact Capital in December 2023. While founders Marcus Wilson and Michael Schaeffer remain with the company, this change in ownership implies new strategic oversight and potential future leadership adjustments. As of early 2024, no other major C-suite hires or departures have been widely publicized post-acquisition.
Technology (Tech Stack) used by NOBULL
Discover the tools NOBULL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NOBULL Email Formats and Examples
NOBULL most likely utilizes common corporate email formats. Based on typical patterns for companies of its size and nature, the primary formats would involve combinations of first name, last name, and first initial.
[first].[last]@nobullproject.com or [first_initial][last]@nobullproject.com
Format
jane.doe@nobullproject.com or jdoe@nobullproject.com
Example
78%
Success rate
News and media
Forbes • December 5, 2023
NOBULL News: BodyArmor Co-Founder Mike Repole Acquires Majority Stake In Nobull
Mike Repole, co-founder of BodyArmor and Vitaminwater, has acquired a majority stake in athletic training brand NOBULL through his private equity firm, Impact Capital. The founders, Marcus Wilson and Michael Schaeffer, are expected to continue with the company. Repole aims to leverage his brand-building expertise to significantly grow NOBULL....more
Footwear News • July 18, 2023
NOBULL News: Nobull Is Reportedly Exploring a Sale
Prior to its acquisition, reports surfaced that NOBULL, the Boston-based athletic training brand, was exploring a potential sale. The company had engaged investment bank Piper Sandler to evaluate strategic options, including a full or partial sale....more
NOBULL Website (Press Release or Blog section) • April 25, 2023
NOBULL News: NOBULL Launches New Runner+ High-Performance Running Shoe
NOBULL announced the launch of its new Runner+ shoe, engineered for high-performance running. This marks a significant expansion in their running footwear category, featuring advanced cushioning technology and a lightweight design aimed at serious runners....more
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