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Nintendo Life
What Does Nintendo Life Do?
Nintendo Life is a highly popular independent website devoted to comprehensive coverage of all things Nintendo. This includes the latest news, thorough reviews, insightful features, and active community forums related to Nintendo Switch, 3DS, Wii U, and classic Nintendo consoles. Established in 2006, Nintendo Life has distinguished itself as one of the largest and most respected Nintendo-focused media outlets globally, celebrated for its quality content and dedicated readership. It is operated by Hookshot Media Ltd., a part of the Gamer Network, which itself is a subsidiary of ReedPop.
Where Is Nintendo Life's Headquarters?
HQ Function
Serves as the registered legal and administrative address for Hookshot Media Ltd., the publishing company behind Nintendo Life. Core operational activities, including editorial content creation, video production, and community management, are primarily handled by a globally distributed remote team.
Notable Features:
As a registered office for a digital media company with a distributed workforce, there are no specific public-facing notable architectural features or facilities directly associated with Nintendo Life's daily operations.
Work Culture:
As a digital media company with a distributed team, the work culture at Nintendo Life and Hookshot Media likely emphasizes a strong passion for Nintendo and gaming, robust online collaboration, adherence to content schedules, and proactive communication. This model fosters flexibility and autonomy, attracting skilled individuals from various locations worldwide.
HQ Significance:
The registered office in London signifies the formal legal and business entity (Hookshot Media Ltd.) that operates Nintendo Life, anchoring its extensive online presence. However, the true 'heart' of Nintendo Life lies in its digital platform, its global team, and the international community it serves, rather than a single physical headquarters.
Values Reflected in HQ: The operational structure, relying on a registered office and a distributed global team, reflects values of digital-first engagement, global reach, flexibility, and a focus on content and community over centralized physical infrastructure.
Location:
Nintendo Life establishes its global presence predominantly through its universally accessible website and digital content, reaching Nintendo enthusiasts across the world. Its team of journalists, reviewers, video producers, and community managers are based in numerous countries, ensuring diverse perspectives and comprehensive 24/7 coverage. The platform actively supports and cultivates a global community via its interactive forums, comment sections, and social media channels, primarily catering to English-speaking audiences in North America, Europe, Australasia, and other international regions.
Street Address:
Parkway House, 2nd Floor, Sheen Lane
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does Nintendo Life Operate Around the World?
Richmond, London, UK
Address: Gateway House, 28 The Quadrant, Richmond, TW9 1DN, UK
Key hub for ReedPop's European and UK media properties and live events business, providing overarching corporate support.
Norwalk, Connecticut, USA
Address: 383 Main Ave, Norwalk, CT 06851, USA
Central point for ReedPop's North American business, impacting overall strategy, resource allocation, and network capabilities for its digital brands like Nintendo Life.
Buying Intent Signals for Nintendo Life
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Nintendo Life? Meet the Executive Team
As of April 2025, Nintendo Life' leadership includes:
Who's Investing in Nintendo Life?
Nintendo Life has been backed by several prominent investors over the years, including:
What Leadership Changes Has Nintendo Life Seen Recently?
Publicly available information and industry news feeds do not indicate any major new executive hires or departures at the Director level of Hookshot Media or key editorial leadership (Editor, Editorial Director) of Nintendo Life within the last 12 months. Staffing for writer, contributor, and other operational roles may experience routine adjustments typical for dynamic digital media organizations.
What Technology (Tech Stack) Is Used byNintendo Life?
Discover the tools Nintendo Life uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Nintendo Life Email Formats and Examples
Specific internal email address formats for Nintendo Life or Hookshot Media personnel are not publicly listed. For official communications, Nintendo Life typically provides contact forms on their website or dedicated email addresses for specific purposes (e.g., news tips, advertising). Standard professional email formats often involve combinations of first name, last name, and initials at the company domain.
[first].[last]@hookshot.media or [firstinitial][last]@nintendolife.com (speculative formats)
Format
e.g., jane.doe@hookshot.media or jdoe@nintendolife.com (illustrative examples, not confirmed addresses)
Example
60%
Success rate
What's the Latest News About Nintendo Life?
NintendoLife.com • October 26, 2023
Site News: Nintendo Life Is 17 Years Old Today!
Nintendo Life celebrated its 17th anniversary, reflecting on its journey since 2006 to become one of the world's most popular independent Nintendo-focused websites. The milestone highlights nearly two decades of delivering news, reviews, and community engagement to Nintendo fans....more
GamesIndustry.biz • February 1, 2023
Hookshot Media relaunches its network of sites including Nintendo Life, Push Square and Pure Xbox
Hookshot Media announced a significant relaunch of its network of gaming websites, including flagship sites Nintendo Life, Push Square, and Pure Xbox. The relaunch featured refreshed designs, enhanced user experience, and new features aimed at improving content discovery and community interaction across the platforms....more
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