What Does Nintendo Do?

Total employees6777
HeadquartersKyoto
Founded1980

Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. Founded on September 23, 1889, by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. Today, Nintendo is one of the world's largest video game companies by market capitalization, creating iconic and globally beloved entertainment franchises such as Mario, The Legend of Zelda, Pokémon, Animal Crossing, and Metroid. Nintendo is renowned for its innovative gaming hardware, including the Nintendo Entertainment System (NES), Game Boy, Wii, Nintendo DS, and the current hybrid console, the Nintendo Switch. The company's mission is to put smiles on the faces of everyone Nintendo touches, by creating unique and intuitive entertainment experiences.

Where Is Nintendo's Headquarters?

HQ Function

Global strategic planning, core video game and hardware research and development (R&D), corporate administration, and global brand management.

Notable Features:

The current headquarters, completed in 2000, is a modern facility. Nintendo is also known for its nearby R&D buildings, including a new R&D facility (Corporate Research Center No. 2) aimed at strengthening R&D capabilities. While not an extravagant architectural statement, the HQ is functional and symbolizes Nintendo's deep roots in Kyoto.

Work Culture:

Nintendo's work culture is often described as highly creative, meticulous, and dedicated to quality. There's a strong emphasis on the 'Nintendo DNA' – a philosophy of fun and innovation. Employees are known for their passion for gaming and long-term project dedication. The environment fosters craftsmanship and a unique approach to entertainment.

HQ Significance:

The Kyoto headquarters is the birthplace of Nintendo's most iconic franchises and hardware. It represents the company's historical legacy and its continued commitment to innovation in entertainment from its home city.

Values Reflected in HQ: The headquarters reflects Nintendo's values of innovation, quality, stability, and a deep respect for its creative talent. Its location in Kyoto also signifies a connection to its historical roots and Japanese craftsmanship.

Location:

Nintendo supports a wide range of functions globally, including research and development of hardware and software, game publishing and distribution, marketing and sales operations, product localization for diverse markets, manufacturing and supply chain management, and customer support. Key operational regions include Japan, the Americas, Europe, and Australia/Oceania, with products sold worldwide.

Street Address:

11-1 Hokotatecho, Kamitoba, Minami-ku

City:

Kyoto

State/Province:

Kyoto Prefecture

Country:

Japan

Where Else Does Nintendo Operate Around the World?

Redmond, Washington, USA

Address: 4600 150th Ave NE, Redmond, WA 98052, USA

Serves as the primary hub for Nintendo's operations in the Americas, tailoring products and marketing for the Western audience and providing regional customer support.

Frankfurt am Main, Germany

Address: Herriotstrasse 4, 60528 Frankfurt am Main, Germany

Manages Nintendo's business in the diverse European market, handling localization for multiple languages and regional market strategies.

Tokyo, Japan

Address: Sumitomo Fudosan Kanda Building, 7 Kanda-MitoshirochĹŤ, Chiyoda City, Tokyo 101-0053, Japan

Acts as a major software development hub, leveraging Tokyo's vast pool of creative talent and its status as a global business center.

Buying Intent Signals for Nintendo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nintendo? Meet the Executive Team

As of April 2025, Nintendo' leadership includes:

Shuntaro Furukawa - President, Representative Director
Shigeru Miyamoto - Representative Director, Fellow
Satoru Shibata - Director, Senior Managing Executive Officer, General Manager, Marketing Division and Licensing Division
Ko Shiota - Director, Senior Executive Officer, General Manager, Platform Technology Development Division
Hajime Murakami - Director, Senior Executive Officer, General Manager, Finance Administration Division
Doug Bowser - President, Nintendo of America

Who's Investing in Nintendo?

Nintendo has been backed by several prominent investors over the years, including:

Public Investment Fund (Saudi Arabia) (Largest external shareholder as of early 2024)
The Master Trust Bank of Japan, Ltd. (trust account)
Custody Bank of Japan, Ltd. (trust account)
Nintendo Co., Ltd. (Treasury Stock)
Capital Group Companies, Inc.
Nippon Life Insurance Company

What Leadership Changes Has Nintendo Seen Recently?

Hire1
Exits0

Nintendo of America appointed Kevin Kebodeaux as Senior Vice President of Sales in August 2023. At the global Nintendo Co., Ltd. board level, there have been no widely publicized major new appointments or departures in the past 12 months, indicating a period of leadership stability. Minor internal promotions or retirements below the main board level may have occurred but are not typically announced broadly.

New Appointments:

Kevin Kebodeaux, Kevin Kebodeaux joined Nintendo of America as SVP of Sales to lead sales strategies and operations in the region.

What Technology (Tech Stack) Is Used byNintendo?

Discover the tools Nintendo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nintendo Email Formats and Examples

Nintendo, like many large corporations, utilizes standardized email formats for its employees. While exact formats can vary by region (e.g., Nintendo Co., Ltd. in Japan vs. Nintendo of America), common patterns often include combinations of first name, last name, and initials. The success rate of any predicted format is an estimate, as official internal structures are not publicly disclosed.

Common patterns for Nintendo of America (noa.nintendo.com) could be [first_initial][last_name]@noa.nintendo.com or [first_name].[last_name]@noa.nintendo.com. For global HQ, it might differ.

Format

j.doe@noa.nintendo.com

Example

75%

Success rate

What's the Latest News About Nintendo?

Nintendo Co., Ltd. IR News • May 21, 2024

Nintendo news title: Nintendo to Acquire Shiver Entertainment, Inc.

Nintendo announced it has entered into an agreement to acquire 100% of the outstanding shares of Shiver Entertainment, Inc., a US-based game development company known for porting and developing games for multiple platforms, including Nintendo Switch....more

Nintendo Co., Ltd. IR News / Various News Outlets • May 7, 2024

Nintendo news title: Nintendo Confirms Successor to Switch Will Be Announced This Fiscal Year

During its earnings announcement, Nintendo President Shuntaro Furukawa confirmed that news regarding the successor to the Nintendo Switch console will be shared within the current fiscal year (ending March 2025)....more

Nintendo Co., Ltd. Financial Results • February 6, 2024

Nintendo news title: Nintendo Switch Surpasses 139 Million Units Sold

Nintendo announced that the Nintendo Switch family of systems has sold over 139.36 million units worldwide as of December 31, 2023, making it one of the best-selling consoles of all time. Strong software sales also continued, with numerous titles exceeding multi-million unit sales....more

Various Gaming News Outlets (e.g., IGN, Gamespot) • Ongoing 2023-2024

Nintendo news title: The Super Mario Bros. Movie Achieves Massive Box Office Success and Critical Acclaim

The Super Mario Bros. Movie, a collaboration between Nintendo and Illumination, became a global box office phenomenon in 2023, grossing over $1.3 billion worldwide and receiving positive reviews, further expanding the reach of Nintendo's IP....more

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