What Does NINETY PERCENT Do?

Total employees7
HeadquartersLondon
Founded2018

Ninety Percent is a London-based responsible womenswear label that redefines the fashion industry by sharing 90% of its distributed profits between charitable causes and the people who make their collections happen. Launched in 2018, the brand focuses on creating high-quality, timeless, and sustainable essentials, including luxury basics crafted from materials like organic cotton, TENCEL™, ECOVERO™, and recycled fabrics. Ninety Percent is committed to transparency, ethical production, and empowering both its customers and its makers, aiming to create a kinder and more equitable world through fashion.

Where Is NINETY PERCENT's Headquarters?

HQ Function

Serves as the official registered address and a central point for brand management, strategic planning, financial oversight, and administrative operations. Core design, marketing, and operational teams are also based in London.

Notable Features:

The registered office on Regent Street is situated in a prestigious and historic commercial district known for high-end retail and fashion. Operational spaces utilized by the brand likely embody its minimalist and sustainable ethos, fostering creativity and collaboration.

Work Culture:

The work culture at Ninety Percent is driven by its core values of responsibility, transparency, and empowerment. It fosters a collaborative environment where employees are passionate about sustainable fashion and making a positive social impact.

HQ Significance:

The London headquarters is central to Ninety Percent's identity, allowing it to tap into the city's rich fashion talent pool, connect with global trends, and manage its international operations and philanthropic commitments effectively.

Values Reflected in HQ: The London HQ reflects the brand's global outlook and commitment to ethical business practices. The operational environment likely emphasizes sustainability, conscious design, and a people-first approach, mirroring the company's profit-sharing model.

Location:

Ninety Percent operates primarily from its London hub, coordinating global design, marketing, and distribution. Its international reach is facilitated through its e-commerce platform, shipping to customers worldwide, and partnerships with select international retailers and department stores. The brand's supply chain is also global, working with ethical manufacturing facilities in countries known for quality textile production. This distributed model allows Ninety Percent to maintain its commitment to sustainability and ethical practices on a global scale.

Street Address:

207 Regent Street, 3rd Floor (Registered Office)

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does NINETY PERCENT Operate Around the World?

Global (Manufacturing Partners)

Address: N/A (Works with partner facilities, e.g., in Bangladesh, Turkey, Portugal)

To ensure ethical production, high-quality craftsmanship, and adherence to sustainable practices in garment manufacturing. Close collaboration with these partners is key to their responsible sourcing model.

Buying Intent Signals for NINETY PERCENT

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading NINETY PERCENT? Meet the Executive Team

As of April 2025, NINETY PERCENT' leadership includes:

Ben Matthews - Chief Executive Officer
Shafiq Hassan - Co-Founder
Para Hamilton - Co-Founder & Creative Director

Who's Investing in NINETY PERCENT?

NINETY PERCENT has been backed by several prominent investors over the years, including:

Echelon Capital (Founder's Investment Arm)
Primarily funded through founder investment and private capital aligned with its ethical mission.

What Leadership Changes Has NINETY PERCENT Seen Recently?

Hire0
Exits0

In the past 12 months (mid-2023 to mid-2024), Ninety Percent has continued under the leadership of CEO Ben Matthews, appointed in November 2022. Publicly available information does not indicate other major C-suite executive hires or departures during this specific period, suggesting a focus on executing the current strategy and scaling the brand's impact.

What Technology (Tech Stack) Is Used by NINETY PERCENT?

Discover the tools NINETY PERCENT uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NINETY PERCENT Email Formats and Examples

While Ninety Percent does not publicly list specific direct email formats for its employees, companies of its nature often use common patterns. For general inquiries, customers are directed to customercare@ninetypercent.com.

[first_initial][last]@ninetypercent.com or [first].[last]@ninetypercent.com (Commonly used patterns, not officially confirmed)

Format

bmatthews@ninetypercent.com (example, based on common patterns)

Example

70%

Success rate

What's the Latest News About NINETY PERCENT?

Ninety Percent Official BlogMay 15, 2024

Ninety Percent Introduces Pre-Fall 2024 Collection: The Art of Dressing

Ninety Percent launched its Pre-Fall 2024 collection, titled 'The Art of Dressing.' The collection continues the brand's focus on creating seasonless, sustainable pieces designed for longevity, featuring soft tailoring, organic cotton, and Tencel™....more

DrapersOctober 13, 2023

Ninety Percent CEO on Scaling Up Responsibly

Ben Matthews, CEO of Ninety Percent, discussed with Drapers the brand's approach to growing its sustainable fashion business while upholding its commitment to sharing 90% of distributed profits. He emphasized strategies for expanding reach and impact without compromising ethical standards....more

Vogue BusinessJanuary 24, 2023

Ninety Percent’s new CEO on making ‘giving back’ scalable

Newly appointed CEO Ben Matthews shared his vision for Ninety Percent, focusing on how to scale the brand's unique profit-sharing model and sustainable practices effectively within the competitive fashion landscape. He highlighted the importance of commercial viability alongside social impact....more

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