Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Ninety Percent is a London-based responsible womenswear label that redefines the fashion industry by sharing 90% of its distributed profits between charitable causes and the people who make their collections happen. Launched in 2018, the brand focuses on creating high-quality, timeless, and sustainable essentials, including luxury basics crafted from materials like organic cotton, TENCEL™, ECOVERO™, and recycled fabrics. Ninety Percent is committed to transparency, ethical production, and empowering both its customers and its makers, aiming to create a kinder and more equitable world through fashion.
Serves as the official registered address and a central point for brand management, strategic planning, financial oversight, and administrative operations. Core design, marketing, and operational teams are also based in London.
The registered office on Regent Street is situated in a prestigious and historic commercial district known for high-end retail and fashion. Operational spaces utilized by the brand likely embody its minimalist and sustainable ethos, fostering creativity and collaboration.
The work culture at Ninety Percent is driven by its core values of responsibility, transparency, and empowerment. It fosters a collaborative environment where employees are passionate about sustainable fashion and making a positive social impact.
The London headquarters is central to Ninety Percent's identity, allowing it to tap into the city's rich fashion talent pool, connect with global trends, and manage its international operations and philanthropic commitments effectively.
Ninety Percent operates primarily from its London hub, coordinating global design, marketing, and distribution. Its international reach is facilitated through its e-commerce platform, shipping to customers worldwide, and partnerships with select international retailers and department stores. The brand's supply chain is also global, working with ethical manufacturing facilities in countries known for quality textile production. This distributed model allows Ninety Percent to maintain its commitment to sustainability and ethical practices on a global scale.
207 Regent Street, 3rd Floor (Registered Office)
London
England
United Kingdom
Address: N/A (Works with partner facilities, e.g., in Bangladesh, Turkey, Portugal)
To ensure ethical production, high-quality craftsmanship, and adherence to sustainable practices in garment manufacturing. Close collaboration with these partners is key to their responsible sourcing model.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, NINETY PERCENT' leadership includes:
NINETY PERCENT has been backed by several prominent investors over the years, including:
In the past 12 months (mid-2023 to mid-2024), Ninety Percent has continued under the leadership of CEO Ben Matthews, appointed in November 2022. Publicly available information does not indicate other major C-suite executive hires or departures during this specific period, suggesting a focus on executing the current strategy and scaling the brand's impact.
Discover the tools NINETY PERCENT uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Ninety Percent does not publicly list specific direct email formats for its employees, companies of its nature often use common patterns. For general inquiries, customers are directed to customercare@ninetypercent.com.
[first_initial][last]@ninetypercent.com or [first].[last]@ninetypercent.com (Commonly used patterns, not officially confirmed)
Format
bmatthews@ninetypercent.com (example, based on common patterns)
Example
70%
Success rate
Ninety Percent Official Blog • May 15, 2024
Ninety Percent launched its Pre-Fall 2024 collection, titled 'The Art of Dressing.' The collection continues the brand's focus on creating seasonless, sustainable pieces designed for longevity, featuring soft tailoring, organic cotton, and Tencel™....more
Drapers • October 13, 2023
Ben Matthews, CEO of Ninety Percent, discussed with Drapers the brand's approach to growing its sustainable fashion business while upholding its commitment to sharing 90% of distributed profits. He emphasized strategies for expanding reach and impact without compromising ethical standards....more
Vogue Business • January 24, 2023
Newly appointed CEO Ben Matthews shared his vision for Ninety Percent, focusing on how to scale the brand's unique profit-sharing model and sustainable practices effectively within the competitive fashion landscape. He highlighted the importance of commercial viability alongside social impact....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including NINETY PERCENT, are just a search away.