What Does Ninety Do?

Total employees196
HeadquartersTraverse City
Founded2016

Ninety.io is the official software platform designed for companies operating on the Entrepreneurial Operating System (EOS®). Founded in 2016 by Mark Abbott, Ninety.io provides a comprehensive suite of cloud-based tools that help businesses clarify, simplify, and achieve their vision. The platform facilitates key EOS components such as the V/TO™ (Vision/Traction Organizer), Rocks, Scorecard, Level 10 Meetings®, and accountability charts, empowering leadership teams and employees to improve focus, discipline, accountability, communication, and overall organizational health.

Where Is Ninety's Headquarters?

Ninety officeNinety officeNinety officeNinety office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central operational hub for Ninety.io, guiding product development, strategic business management, and leadership for customer support for its EOS software platform. Note: Ninety.io operates as a 100% remote company.

Notable Features:

While specific architectural details of the office suite are not widely publicized, its location in Traverse City offers a vibrant community known for its natural beauty and growing tech scene. The office likely supports key administrative and strategic functions, even with a remote workforce.

Work Culture:

Ninety.io's work culture is deeply rooted in the principles of the Entrepreneurial Operating System (EOS®), emphasizing accountability, transparency, discipline, and open communication. As a remote-first company, it fosters a flexible, results-oriented, and collaborative environment focused on empowering both its employees and its clients.

HQ Significance:

The Traverse City location, while symbolic for a remote company, represents the origin and core leadership of Ninety.io as it develops and disseminates the official EOS software, supporting thousands of businesses globally in implementing and managing their operations effectively.

Values Reflected in HQ: The operational ethos, even if not physically manifested in a traditional large HQ, reflects values of clarity, efficiency, problem-solving, and collaboration, central to both EOS® and Ninety.io's software offering.

Location:

While its formal headquarters is in Michigan, USA, Ninety.io functions as a 100% remote company, giving it a truly global presence. Its workforce is distributed across various countries and time zones. This structure enables Ninety.io to serve and support its diverse client base, which consists of thousands of companies running on EOS® worldwide, providing continuous access to its software platform and customer support.

Street Address:

333 E. State Street, Suite 200

City:

Traverse City

State/Province:

Michigan

Country:

USA

Where Else Does Ninety Operate Around the World?

Distributed (Remote-First)

Address: N/A - 100% Remote Workforce

To leverage global talent, provide continuous support across different time zones for its EOS software users, and foster a modern, adaptable operational structure.

Buying Intent Signals for Ninety

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ninety? Meet the Executive Team

As of April 2025, Ninety' leadership includes:

Paul Detlefs - Chief Executive Officer
Mark Abbott - Founder
Scott Mugg - Chief Technology Officer
Garrett Wagner - Chief Financial Officer
Christie Morales - Chief Customer Officer
Karl Saint - Chief Revenue Officer

Who's Investing in Ninety?

Ninety has been backed by several prominent investors over the years, including:

Insight Partners
Drive Capital

What Leadership Changes Has Ninety Seen Recently?

Hire0
Exits0

No major C-level executive hires or departures have been publicly announced for Ninety.io in the past 12 months (approximately mid-2023 to mid-2024). The current core leadership team appears stable, with most key C-suite appointments made in late 2022 or early 2023.

Departures

N/A, No publicly announced C-level executive departures in the last 12 months.

New Appointments:

N/A, No publicly announced C-level new appointments in the last 12 months.

What Technology (Tech Stack) Is Used byNinety?

Discover the tools Ninety uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ninety Email Formats and Examples

Ninety.io primarily utilizes the [first].[last]@ninety.io email format for its employees. This is a common and professional structure in the technology and software industry, facilitating clear and direct communication.

[first].[last]@ninety.io

Format

jane.doe@ninety.io

Example

90%

Success rate

What's the Latest News About Ninety?

ninety.io Blog • May 8, 2024

ninety.io Achieves SOC 2 Type II Compliance, Reinforcing Commitment to Security

Ninety.io announced it has successfully completed its SOC 2 Type II audit, demonstrating its commitment to maintaining high levels of data security and privacy for its customers. This compliance underscores the platform's dedication to robust security practices for businesses using its EOS software....more

ninety.io Blog / G2 • January 16, 2024

ninety.io Recognized as G2 Leader for Winter 2024 in Business Operating Systems Category

Ninety.io has been named a Leader in the Business Operating Systems category by G2 for Winter 2024, based on high customer satisfaction scores and market presence. This recognition highlights Ninety's effectiveness in helping businesses implement the Entrepreneurial Operating System (EOS)....more

PR Newswire • April 26, 2023

ninety.io Raises $36 Million to Scale the Premier Software Platform for Companies Running on EOS®

Ninety.io, the premier software platform for companies running on the Entrepreneurial Operating System (EOS), announced a $36 million investment led by Insight Partners with participation from existing investor Drive Capital. The funding will accelerate product development and support Ninety's mission to empower businesses globally....more

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