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What Does Nike Do?

Total employees83989
HeadquartersBeaverton
FoundedN/A

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. Nike's mission is to bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete). The company strives to drive a culture of invention, creating products, services and experiences for today’s athlete while solving problems for the next generation.

Where Is Nike's Headquarters?

HQ Function

Serves as the global epicenter for Nike's operations, driving innovation in product design, development, and technology. It also houses key corporate functions including global marketing, brand management, finance, legal, human resources, and strategic planning.

Notable Features:

An expansive, dynamic campus featuring state-of-the-art sports facilities like the Bo Jackson Sports and Wellness Center, Ronaldo Field, and Michael Johnson Track; dedicated innovation centers such as the LeBron James Innovation Center and the Serena Williams Building; extensive employee amenities, and buildings named in honor of legendary athletes, reflecting Nike's heritage.

Work Culture:

A fast-paced, competitive, and innovative environment deeply rooted in sports culture. Emphasizes collaboration, creativity, a 'Just Do It' mindset, and a passion for athletic performance and lifestyle. Strong focus on employee well-being, diversity, and inclusion.

HQ Significance:

The WHQ is not just an office but a symbol of Nike's brand ethos, innovation, and deep connection to sport. It's where many iconic products are conceptualized and developed, influencing global sports and fashion trends. It acts as the nerve center for Nike's global strategy and operations.

Values Reflected in HQ: Innovation (dedicated R&D facilities), Performance (world-class sports facilities for testing and inspiration), Athlete-centricity (buildings named after athletes, athlete input in design), Community (collaborative workspaces and employee amenities), and increasingly, Sustainability (LEED-certified buildings, efforts to reduce environmental impact).

Location:

Nike operates globally, with functions spanning product design and development, sourcing and manufacturing oversight, global marketing and brand management, sales and distribution networks, an extensive retail footprint (including Nike-owned stores and e-commerce platforms), supply chain and logistics management, customer service operations, and corporate support functions like finance, legal, IT, and human resources across North America, Europe, Greater China, Asia Pacific & Latin America (APLA).

Street Address:

One Bowerman Drive

City:

Beaverton

State/Province:

Oregon

Country:

USA

Where Else Does Nike Operate Around the World?

Hilversum, Netherlands

Address: Colosseum 1, 1213 NL Hilversum, Netherlands

To drive growth and brand leadership in the EMEA region by tailoring global strategies to local market needs, managing key retail partnerships, and fostering connections with European athletes and consumers.

Shanghai, China

Address: No. 99, Jiangwancheng Road, Yangpu District, Shanghai, China

To capitalize on the significant growth opportunities in the Greater China market by understanding and catering to local consumer preferences, leveraging digital platforms, and strengthening Nike's position as a leading sports brand in the region.

New York City, New York, USA

Address: 855 Avenue of the Americas, New York, NY 10001, USA

To enhance Nike's brand presence and consumer engagement in a major global hub for fashion, sports, and media. It facilitates direct-to-consumer strategies, product showcases, and collaborations within the influential North American market.

Buying Intent Signals for Nike

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nike? Meet the Executive Team

As of April 2025, Nike' leadership includes:

John Donahoe - President & Chief Executive Officer
Matthew Friend - Executive Vice President & Chief Financial Officer
Heidi O’Neill - President, Consumer, Product & Brand
Craig A. Williams - President, Geographies & Marketplace
Monique S. Matheson - Executive Vice President, Chief Human Resources Officer

Who's Investing in Nike?

Nike has been backed by several prominent investors over the years, including:

The Vanguard Group
BlackRock Inc.
State Street Corporation
Geode Capital Management, LLC
Morgan Stanley

What Leadership Changes Has Nike Seen Recently?

Hire1
Exits2

Nike has experienced notable executive transitions over the past 12 months (mid-2023 to mid-2024), including key appointments in marketing and communications, and announced retirements, signaling ongoing strategic evolution within its leadership team.

Departures

Dirk-Jan van Hameren, Dirk-Jan van Hameren set to retire as Chief Marketing Officer following a long career at Nike.
Nigel Powell, Nigel Powell retired as EVP, Chief Communications Officer.

New Appointments:

Nicole W. A. L. S. S. (Muge) Erdirik Dogan, Nicole W. A. L. S. S. (Muge) Erdirik Dogan appointed as Chief Marketing Officer, bringing external expertise to the role.
KeJuan Wilkins, KeJuan Wilkins, a long-time Nike veteran, promoted to lead global corporate, consumer, and employee communications.

What Technology (Tech Stack) Is Used byNike?

Discover the tools Nike uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nike Email Formats and Examples

Nike primarily uses a [first_name].[last_name]@nike.com email format for its employees. Variations may exist, but this is the most common structure.

first.last@nike.com

Format

jane.doe@nike.com

Example

80%

Success rate

What's the Latest News About Nike?

Nike NewsMay 8, 2024

Nike, Inc. Names Nicole W. A. L. S. S. (Muge) Erdirik Dogan Chief Marketing Officer

Nike, Inc. announced that Nicole W. A. L. S. S. (Muge) Erdirik Dogan will become NIKE’s new Chief Marketing Officer (CMO), effective June 2024. She will succeed Dirk-Jan “DJ” van Hameren, who has decided to retire after an impactful 31-year career with the brand....more

Nike NewsMarch 21, 2024

Nike, Inc. Reports Fiscal 2024 Third Quarter Results

Nike reported fiscal 2024 third-quarter revenues of $12.4 billion, flat compared to the prior year and up 1 percent on a currency-neutral basis. Net income was $1.2 billion, down 5 percent, and diluted earnings per share was $0.77, down 3 percent compared to prior year, including $0.21 of restructuring charges....more

Nike NewsApril 17, 2024

Nike’s Latest Air Innovation Is Its Most Sustainable Yet

Nike unveiled its newest Air innovation, designed with sustainability at its core. The technology aims to significantly reduce manufacturing waste and increase the use of recycled materials in Air Max units, marking a step forward in Nike's journey toward zero carbon and zero waste....more

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