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NielsenIQ is a global leader in providing the most complete and trusted view of consumer behavior. We deliver innovative solutions and analytics that empower consumer packaged goods (CPG) manufacturers and retailers with actionable intelligence to drive growth, optimize performance, and understand evolving market dynamics. With a presence in nearly 100 countries, NielsenIQ offers unparalleled data assets, cutting-edge technology, and deep industry expertise to help businesses make smarter decisions and achieve success in a rapidly changing consumer landscape. The company was established as a standalone entity in 2021, building on a long legacy of data and analytics excellence.
Serves as the central hub for global operations, strategic leadership, corporate functions, product innovation, and technology development, coordinating NielsenIQ's activities across all regions.
Modern office facilities within a prominent commercial building in downtown Chicago, designed to foster collaboration and equipped with advanced technology to support its data-centric operations. Likely features open-plan workspaces, meeting rooms, and employee amenities.
Characterized by a data-driven, innovative, and collaborative environment. Emphasis is placed on client success, continuous learning, and empowering employees to contribute to the company's mission of providing comprehensive consumer insights.
The Chicago headquarters is crucial for NielsenIQ's global strategy formulation, investor relations, and the management of its extensive network of international offices and operations. It symbolizes the company's commitment to being at the forefront of consumer intelligence.
NielsenIQ maintains a robust global presence, operating in nearly 100 countries across North America, Europe, Asia-Pacific, Latin America, Africa, and the Middle East. This extensive network supports a wide array of functions globally, including comprehensive retail measurement services, consumer panel data collection and analysis, e-commerce tracking, predictive analytics, advanced modeling, data science innovation, and client consulting. NielsenIQ's worldwide teams ensure deep local market understanding combined with global perspectives to serve multinational and local clients effectively.
200 W Jackson Blvd
Chicago
Illinois
USA
Address: NielsenIQ, Godrej One, Pirojshanagar, Eastern Express Highway, Vikhroli East, Mumbai, Maharashtra 400079, India (Representative major office location)
Supports business development, client management, data collection, analytical operations, and technology development for India and surrounding markets, adapting NielsenIQ's global capabilities to meet specific regional consumer trends and business needs.
Address: NielsenIQ, 9 Avenue de Friedland, 75008 Paris, France (Representative major office location)
Drives market growth and manages key client relationships within France and the wider European region. It contributes to the development of region-specific product offerings and insights, leveraging NielsenIQ's global expertise.
Address: NielsenIQ, Oxford Business Park South, Alec Issigonis Way, Oxford, OX4 2WB, UK
Supports UK-based clients with localized data and analytics, contributes to European-wide research initiatives, and serves as a hub for various operational and commercial functions within the UK market.
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As of April 2025, NielsenIQ' leadership includes:
NielsenIQ has been backed by several prominent investors over the years, including:
NielsenIQ has seen significant executive leadership updates in the past year, notably with the appointment of a new CEO, CFO, and Chief Transformation Officer in May 2024. These changes reflect the company's focus on driving its next phase of growth and strategic transformation.
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NielsenIQ commonly uses a standardized email format for its employees, typically combining the employee's first and last name with the company domain 'nielseniq.com'. While variations might exist, the 'firstname.lastname' structure is prevalent.
[first].[last]@nielseniq.com
Format
jane.doe@nielseniq.com
Example
85%
Success rate
NielsenIQ Official Website • May 1, 2024
NielsenIQ (NIQ), along with GfK, announced the launch of Full View™ On-Premise, a new measurement service designed to provide comprehensive insights into the beverage alcohol market for consumption outside the home. This initiative aims to establish a new industry benchmark by delivering enhanced clarity on on-premise sales, distribution, and consumer behavior for brands, distributors, and operators in the beverage alcohol sector....more
NielsenIQ Official Website • May 21, 2024
NielsenIQ announced the appointment of Tracey Massey as its new Chief Executive Officer. Massey, an industry veteran with extensive experience at companies like Unilever and an Operating Partner at Advent International, succeeds Jim Peck, who will transition to an advisory role. Chandler Bigelow was also named Chief Financial Officer and Curtis Miller as Chief Transformation Officer....more
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