What Does NielsenIQ Do?

Total employees26428
HeadquartersChicago
Founded1923

NielsenIQ is a global leader in providing the most complete and trusted view of consumer behavior. We deliver innovative solutions and analytics that empower consumer packaged goods (CPG) manufacturers and retailers with actionable intelligence to drive growth, optimize performance, and understand evolving market dynamics. With a presence in nearly 100 countries, NielsenIQ offers unparalleled data assets, cutting-edge technology, and deep industry expertise to help businesses make smarter decisions and achieve success in a rapidly changing consumer landscape. The company was established as a standalone entity in 2021, building on a long legacy of data and analytics excellence.

Where Is NielsenIQ's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic leadership, corporate functions, product innovation, and technology development, coordinating NielsenIQ's activities across all regions.

Notable Features:

Modern office facilities within a prominent commercial building in downtown Chicago, designed to foster collaboration and equipped with advanced technology to support its data-centric operations. Likely features open-plan workspaces, meeting rooms, and employee amenities.

Work Culture:

Characterized by a data-driven, innovative, and collaborative environment. Emphasis is placed on client success, continuous learning, and empowering employees to contribute to the company's mission of providing comprehensive consumer insights.

HQ Significance:

The Chicago headquarters is crucial for NielsenIQ's global strategy formulation, investor relations, and the management of its extensive network of international offices and operations. It symbolizes the company's commitment to being at the forefront of consumer intelligence.

Values Reflected in HQ: The headquarters likely reflects NielsenIQ's core values through its design and operations, emphasizing integrity, accuracy, innovation, client partnership, and a commitment to diversity and inclusion.

Location:

NielsenIQ maintains a robust global presence, operating in nearly 100 countries across North America, Europe, Asia-Pacific, Latin America, Africa, and the Middle East. This extensive network supports a wide array of functions globally, including comprehensive retail measurement services, consumer panel data collection and analysis, e-commerce tracking, predictive analytics, advanced modeling, data science innovation, and client consulting. NielsenIQ's worldwide teams ensure deep local market understanding combined with global perspectives to serve multinational and local clients effectively.

Street Address:

200 W Jackson Blvd

City:

Chicago

State/Province:

Illinois

Country:

USA

Where Else Does NielsenIQ Operate Around the World?

Mumbai, Maharashtra, India

Address: NielsenIQ, Godrej One, Pirojshanagar, Eastern Express Highway, Vikhroli East, Mumbai, Maharashtra 400079, India (Representative major office location)

Supports business development, client management, data collection, analytical operations, and technology development for India and surrounding markets, adapting NielsenIQ's global capabilities to meet specific regional consumer trends and business needs.

Paris, Île-de-France, France

Address: NielsenIQ, 9 Avenue de Friedland, 75008 Paris, France (Representative major office location)

Drives market growth and manages key client relationships within France and the wider European region. It contributes to the development of region-specific product offerings and insights, leveraging NielsenIQ's global expertise.

Oxford, United Kingdom

Address: NielsenIQ, Oxford Business Park South, Alec Issigonis Way, Oxford, OX4 2WB, UK

Supports UK-based clients with localized data and analytics, contributes to European-wide research initiatives, and serves as a hub for various operational and commercial functions within the UK market.

Buying Intent Signals for NielsenIQ

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading NielsenIQ? Meet the Executive Team

As of April 2025, NielsenIQ' leadership includes:

Tracey Massey - Chief Executive Officer
Chandler Bigelow - Chief Financial Officer
Curtis Miller - Chief Transformation Officer
Natalie Williams - Chief People Officer
Mohit Kapoor - Chief Technology & Operations Officer

Who's Investing in NielsenIQ?

NielsenIQ has been backed by several prominent investors over the years, including:

Advent International

What Leadership Changes Has NielsenIQ Seen Recently?

Hire3
Exits1

NielsenIQ has seen significant executive leadership updates in the past year, notably with the appointment of a new CEO, CFO, and Chief Transformation Officer in May 2024. These changes reflect the company's focus on driving its next phase of growth and strategic transformation.

Departures

Jim Peck, Jim Peck stepped down as CEO and transitioned to an advisory role.

New Appointments:

Tracey Massey, Tracey Massey appointed as new CEO, bringing deep industry expertise to lead NielsenIQ.
Chandler Bigelow, Chandler Bigelow appointed as new CFO to oversee NielsenIQ's financial strategy and operations.
Curtis Miller, Curtis Miller appointed as new Chief Transformation Officer to drive strategic initiatives.

What Technology (Tech Stack) Is Used byNielsenIQ?

Discover the tools NielsenIQ uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NielsenIQ Email Formats and Examples

NielsenIQ commonly uses a standardized email format for its employees, typically combining the employee's first and last name with the company domain 'nielseniq.com'. While variations might exist, the 'firstname.lastname' structure is prevalent.

[first].[last]@nielseniq.com

Format

jane.doe@nielseniq.com

Example

85%

Success rate

What's the Latest News About NielsenIQ?

NielsenIQ Official WebsiteMay 1, 2024

NielsenIQ (NIQ) and GfK Unveil Full View™ On-Premise Measurement Service for Beverage Alcohol Industry

NielsenIQ (NIQ), along with GfK, announced the launch of Full View™ On-Premise, a new measurement service designed to provide comprehensive insights into the beverage alcohol market for consumption outside the home. This initiative aims to establish a new industry benchmark by delivering enhanced clarity on on-premise sales, distribution, and consumer behavior for brands, distributors, and operators in the beverage alcohol sector....more

NielsenIQ Official WebsiteMay 21, 2024

NielsenIQ (NIQ) Appoints Tracey Massey as Chief Executive Officer

NielsenIQ announced the appointment of Tracey Massey as its new Chief Executive Officer. Massey, an industry veteran with extensive experience at companies like Unilever and an Operating Partner at Advent International, succeeds Jim Peck, who will transition to an advisory role. Chandler Bigelow was also named Chief Financial Officer and Curtis Miller as Chief Transformation Officer....more

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