What Does Satmetrix Do?

Total employees89
HeadquartersRa'anana
Founded1997

NICE Satmetrix, now an integral part of NICE (NASDAQ: NICE), is a renowned name in customer experience management (CEM). Originally co-creating the Net Promoter Score® (NPS), Satmetrix was acquired by NICE in 2017. Its pioneering technology and expertise are now embedded within NICE CXone, the world's leading cloud-native customer experience platform. NICE Satmetrix solutions empower organizations to effectively gather, analyze, and act upon customer feedback. This enables businesses to enhance customer loyalty, minimize churn, and boost overall performance through comprehensive Voice of the Customer (VoC) programs and sophisticated analytics, driving significant improvements in customer relationships and business outcomes.

Where Is Satmetrix's Headquarters?

HQ Function

NICE's global headquarters houses executive leadership, strategic planning, core research and development for all solutions including NICE Satmetrix, global marketing, and administrative functions.

Notable Features:

A modern, expansive campus designed to foster innovation and collaboration, featuring state-of-the-art R&D labs, advanced technology infrastructure, and dynamic workspaces for its global team.

Work Culture:

The work culture at NICE's headquarters is characterized by innovation, a strong focus on customer success, and global collaboration. It champions agile development, continuous learning, and a commitment to leading the market in AI-powered CX and enterprise solutions.

HQ Significance:

This headquarters is the nerve center for NICE's worldwide operations, guiding the company's strategy and innovation in areas like AI, cloud CX, and data analytics, which are crucial to the NICE Satmetrix offerings.

Values Reflected in HQ: The headquarters embodies NICE's core values of innovation, customer-first approach, integrity, accountability, and passion for excellence in technology and service delivery.

Location:

NICE Satmetrix solutions are delivered and supported through NICE Ltd.'s extensive global infrastructure. NICE operates in over 150 countries, with a worldwide network of direct offices and partners. This global footprint ensures that clients using NICE Satmetrix for their customer experience programs receive localized sales, implementation, support, and professional services, backed by NICE's global R&D centers and customer success teams. This allows organizations everywhere to benefit from NICE Satmetrix's leading NPS and VoC capabilities as part of the NICE CXone platform.

Street Address:

13 Zarhin Street

City:

Ra'anana

State/Province:

Central District

Country:

Israel

Where Else Does Satmetrix Operate Around the World?

Hoboken, New Jersey/USA

Address: 221 River Street, Hoboken, NJ 07030, USA

A critical hub for NICE's extensive operations in the Americas, fostering client relationships and driving market growth for customer experience solutions.

London, United Kingdom

Address: Serviced offices in Central London and a major operational site at Heathrow Approach, 470 London Road, Slough, Berkshire, SL3 8QY, United Kingdom

Supports NICE's diverse customer base across Europe, the Middle East, and Africa, offering localized expertise and services for customer experience transformation.

Singapore, Singapore

Address: 6 Temasek Boulevard, #29-01 Suntec Tower Four, Singapore 038986

Spearheads NICE's expansion and ensures customer success throughout the dynamic and rapidly growing Asia Pacific market.

Buying Intent Signals for Satmetrix

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Satmetrix? Meet the Executive Team

As of April 2025, Satmetrix' leadership includes:

Barak Eilam - Chief Executive Officer, NICE
Adi Paz - Chief Financial Officer, NICE
Paul Jarman - CEO, NICE CXone
Barry Cooper - President, CX Division, NICE
John Willcutts - General Manager, NICE VoC

Who's Investing in Satmetrix?

Satmetrix has been backed by several prominent investors over the years, including:

NICE Ltd. is a publicly traded company, listed on the NASDAQ Global Select Market under the ticker symbol 'NICE' and on the Tel Aviv Stock Exchange (TASE).
As a public company, its investors include a wide range of institutional and individual shareholders.
Prominent institutional investors (based on publicly available filings) typically include firms such as: Price (T.Rowe) Associates Inc., RGM Capital, LLC, The Vanguard Group, Inc., and BlackRock, Inc.

What Leadership Changes Has Satmetrix Seen Recently?

Hire1
Exits1

NICE maintains a strong leadership team, with key appointments often reflecting its strategic focus on AI, cloud, and customer experience. In the past year, a notable change includes the appointment of a new Chief Financial Officer.

Departures

Dafna Gruber, Dafna Gruber transitioned from her role as CFO of NICE, after a successful tenure.

New Appointments:

Adi Paz, Adi Paz was appointed as the new Chief Financial Officer for NICE, bringing extensive financial leadership experience.

What Technology (Tech Stack) Is Used bySatmetrix?

Discover the tools Satmetrix uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Satmetrix Email Formats and Examples

NICE Ltd., the parent company of NICE Satmetrix, commonly uses standardized email formats for its employees. The most frequently observed pattern is [first].[last]@nice.com. Other formats like [first_initial][last]@nice.com might also be in use, though less common.

[first].[last]@nice.com

Format

jane.doe@nice.com

Example

85%

Success rate

What's the Latest News About Satmetrix?

NICE NewsroomFebruary 7, 2024

NICE CXone Named Overall Winner for AI-Driven Customer Experience in 2024 G2 Best Software Awards

NICE announced that its CXone platform was recognized as the Overall Winner for AI-Driven Customer Experience in the 2024 G2 Best Software Awards. This accolade underscores NICE's leadership in leveraging AI to enhance customer interactions and agent performance, capabilities central to the NICE Satmetrix ethos....more

NICE NewsroomNovember 13, 2023

NICE Positioned as a Leader in the 2023 Gartner® Magic Quadrant™ for Contact Center as a Service

NICE was recognized as a Leader in the 2023 Gartner Magic Quadrant for Contact Center as a Service (CCaaS) for its CXone platform, which incorporates NICE Satmetrix technologies. This marked the ninth consecutive year NICE has been named a Leader, highlighting its completeness of vision and ability to execute in the CCaaS market....more

NICE NewsroomOctober 24, 2023

NICE Recognized as the Technology Leader in the S&P Global Market Intelligence Voice of the Customer Q3 2023 Report

NICE was named the Technology Leader in the S&P Global Market Intelligence Voice of the Customer (VoC) Market, Q3 2023 report. This recognition highlights the strength of NICE's VoC solutions, significantly built upon the foundation and continued innovation from NICE Satmetrix....more

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