What Does Nice Laundry Do?

Total employees8
HeadquartersNew York
Founded2013

Nice Laundry is a direct-to-consumer men's apparel brand specializing in premium socks, underwear, and loungewear. Founded in 2013, the company set out to upgrade men's basics by focusing on innovative designs, quality materials, a convenient online shopping experience, and a unique sock recycling program. They are known for their distinctive patterns, comfortable fabrics, and a customer-centric approach to e-commerce.

Where Is Nice Laundry's Headquarters?

HQ Function

Serves as the central hub for design, product development, marketing strategy, e-commerce operations, and customer engagement.

Notable Features:

As a digitally native brand, the physical headquarters likely prioritizes collaborative workspaces for its team and areas for product design and sampling, rather than extensive public-facing facilities.

Work Culture:

The work culture is expected to be dynamic, creative, and fast-paced, typical of a direct-to-consumer startup. Emphasis is likely placed on innovation in product and marketing, data-driven decision-making, and fostering a strong brand community.

HQ Significance:

The New York headquarters is pivotal for tapping into fashion and tech talent, managing brand identity, and overseeing the core operations that drive Nice Laundry's direct engagement with its online customer base.

Values Reflected in HQ: The headquarters likely embodies values such as innovation, quality, customer focus, and efficiency, which are central to Nice Laundry's brand and business model.

Location:

Nice Laundry primarily operates as an e-commerce brand focused on the U.S. market. While they may offer international shipping to certain countries, their main operational, marketing, and customer service functions are geared towards their domestic customer base. Global functions would primarily involve online sales reach and potentially international sourcing of materials or manufacturing.

Street Address:

Not Publicly Disclosed

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Nice Laundry Operate Around the World?

No additional office locations available.

Buying Intent Signals for Nice Laundry

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nice Laundry? Meet the Executive Team

As of April 2025, Nice Laundry' leadership includes:

Ricky Choi - Co-Founder
Phil Sblendorio - Co-Founder

Who's Investing in Nice Laundry?

Nice Laundry has been backed by several prominent investors over the years, including:

Y Combinator
SV Angel
Tuesday Capital
BoxGroup
Slow Ventures

What Leadership Changes Has Nice Laundry Seen Recently?

Hire0
Exits0

As a privately held company with a stable founding team, Nice Laundry has not had publicly announced major executive hires or departures in the last 12 months. The co-founders continue to lead the company's strategic direction and operations.

What Technology (Tech Stack) Is Used byNice Laundry?

Discover the tools Nice Laundry uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nice Laundry Email Formats and Examples

Nice Laundry likely uses common email address patterns for businesses of its size, typically incorporating employee names. The most probable formats are first name or first initial and last name combinations.

[first]@nicelaundry.com (e.g. john@nicelaundry.com) or [first].[last]@nicelaundry.com (e.g. john.doe@nicelaundry.com)

Format

ricky@nicelaundry.com

Example

75%

Success rate

What's the Latest News About Nice Laundry?

Nice Laundry BlogSeptember 14, 2023

Nice Laundry Announces the Return of the Popular Mystery Box

Nice Laundry brought back its highly anticipated Mystery Box, offering customers a surprise selection of their premium socks, underwear, and loungewear at a significant discount, generating customer excitement and driving sales....more

ForbesJune 1, 2016

Nice Laundry Highlights Sock and Underwear Recycling Program

Forbes featured Nice Laundry's innovative recycling program, which allows customers to send back old socks and underwear (from any brand) for recycling when they purchase new items, underscoring the company's commitment to sustainability....more

TechCrunchAugust 20, 2013

Nice Laundry Launches Out Of Y Combinator to Disrupt Men's Sock Market

Nice Laundry, a startup aiming to revolutionize the men's sock industry with high-quality, stylish socks sold via a direct-to-consumer model and a unique recycling program, officially launched after participating in the prestigious Y Combinator accelerator program....more

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