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Nice Laundry is a direct-to-consumer men's apparel brand specializing in premium socks, underwear, and loungewear. Founded in 2013, the company set out to upgrade men's basics by focusing on innovative designs, quality materials, a convenient online shopping experience, and a unique sock recycling program. They are known for their distinctive patterns, comfortable fabrics, and a customer-centric approach to e-commerce.
Serves as the central hub for design, product development, marketing strategy, e-commerce operations, and customer engagement.
As a digitally native brand, the physical headquarters likely prioritizes collaborative workspaces for its team and areas for product design and sampling, rather than extensive public-facing facilities.
The work culture is expected to be dynamic, creative, and fast-paced, typical of a direct-to-consumer startup. Emphasis is likely placed on innovation in product and marketing, data-driven decision-making, and fostering a strong brand community.
The New York headquarters is pivotal for tapping into fashion and tech talent, managing brand identity, and overseeing the core operations that drive Nice Laundry's direct engagement with its online customer base.
Nice Laundry primarily operates as an e-commerce brand focused on the U.S. market. While they may offer international shipping to certain countries, their main operational, marketing, and customer service functions are geared towards their domestic customer base. Global functions would primarily involve online sales reach and potentially international sourcing of materials or manufacturing.
Not Publicly Disclosed
New York
NY
USA
No additional office locations available.
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As of April 2025, Nice Laundry' leadership includes:
Nice Laundry has been backed by several prominent investors over the years, including:
As a privately held company with a stable founding team, Nice Laundry has not had publicly announced major executive hires or departures in the last 12 months. The co-founders continue to lead the company's strategic direction and operations.
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Nice Laundry likely uses common email address patterns for businesses of its size, typically incorporating employee names. The most probable formats are first name or first initial and last name combinations.
[first]@nicelaundry.com (e.g. john@nicelaundry.com) or [first].[last]@nicelaundry.com (e.g. john.doe@nicelaundry.com)
Format
ricky@nicelaundry.com
Example
75%
Success rate
Nice Laundry Blog • September 14, 2023
Nice Laundry brought back its highly anticipated Mystery Box, offering customers a surprise selection of their premium socks, underwear, and loungewear at a significant discount, generating customer excitement and driving sales....more
Forbes • June 1, 2016
Forbes featured Nice Laundry's innovative recycling program, which allows customers to send back old socks and underwear (from any brand) for recycling when they purchase new items, underscoring the company's commitment to sustainability....more
TechCrunch • August 20, 2013
Nice Laundry, a startup aiming to revolutionize the men's sock industry with high-quality, stylish socks sold via a direct-to-consumer model and a unique recycling program, officially launched after participating in the prestigious Y Combinator accelerator program....more
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